Accounting Framework And Legal Compliance

2587 Words Dec 4th, 2014 11 Pages
Contents
1 EXECUTIVE SUMMARY 2
1. INTRODUCTION - OVERVIEW - ACCOR SA 3
1.1 ACCOUNTING FRAMEWORK AND LEGAL COMPLIANCE TO EU LAWS 3
2. ANALYSIS BASED ON KEY RATIO 4
3. MANAGEMENT PERFORMANCE 5
3.1 GEARING 7
3.2 LIQUIDITY 8
4. CASH FLOW ANALYSIS 9
5. CONCLUSION 10
REFERENCES 12
APPENDICES 13
TABLE 1: PROFITABILITY RATIO 13
TABLE 2: ASSET MANAGEMENT RATIO 13
TABLE 3: LIQUIDITY RATIO 14
TABLE 4: SOLVENCY RATIO 15
TABLE 5: CASH FLOW 16
TABLE 6: CASH FLOW 17
APPENDIX 7: ACCOR PESTEL ANALYSIS 18
APPENDIX 8: PORTERS FIVE FORCES 19
APPENDIX 9: SWOT ANALYSIS - ACCOR SA (SOURCE: MARKET LINE) 21

1 Executive Summary

Accor SA is one of the leaders in the Hotel Industry globally has reported continued growth over the last few years with strong financial highlights as seen below:
1. "The group recorded revenues of EUR 5,536 million during the (FY 2013), a decrease of 2% compared with FY 2012".(Accor Financial Report (2013))
2. "The operating profit of the group stood at EUR 536 million during FY 2013, an increase of 1.9% over FY 2012". (Accor Financial Report (2013))
3. "The net profit was EUR 126 million in FY 2013, as compared to a net loss of EUR 599 million in FY 2012". (Accor Financial Report (2013))
4. "Accor’s long-term senior debt is rated BBB- by Standard & Poor’s and Fitch Ratings". (Accor Financial Report (2013))

This report seeks to carry out a Time Series Financial Analysis on Accor SA. For the years 2012 & 2013, the assumption is that the analysis is for the purpose to…
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