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Course Project (Acc504-Managerial Accounting) Verizon Communications, Inc [pic] Team Verizon By: Sanobar Salim Adam Abraham Johnny Ly Salih December 14, 2014 Executive Summary Verizon Communications Inc., headquartered in New York, is a global leader in providing broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, serving more than 93 million…show more content…
Cellular. Verizon is currently the #2U.S. telecom services provider overall after AT&T, and the company holds the top spot in wireless services ahead of AT&T. Verizon can attribute its success to operating the most reliable wireless network and the most widely available wireless broadband network in the country. The U.S. Enterprise market, serving large-business and government customers, has consolidated in recent years, resulting in two major competitors – AT&T and Verizon. Marketing Overview: Verizon Wireless – Competition Influences All Competition is fierce in the wireless telecommunications industry, especially between the two largest providers in the US- Verizon Wireless (“VW”) and AT&T. This competition has influenced every aspect of the value chain including the positioning, brand equity, promotions, pricing, and products that VW offers. Products: Wireless Network, Mobile Devices, and Customer Service SWOT Analysis. The SWOT analysis is shown in its traditionally charted format: | |STRENGTHS |WEAKNESSES | | |Established reputation of reliable coverage across the U.S. |Debt to Equity Ratio | | |and leading wireless and wireline services provider. |Market Exposure | | |Developing
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