Accounting

As of late 2004, Verizon is already considered the world's largest telecommunication company with annual revenue of $67.8 billion. Their continued plans are leading toward acquisition and development of fiber technology, which will allow it to offer cable TV services. Apparently they are still apprehensive regarding business customer and plan to extend add-ons again into the private sector, which worked for them in 2003.

Virgin Islands under the T-Mobile and MetroPCS brands. Its competitors in the wireless communications industry are AT&T and Verizon which are the nation’s leading wireless and data services providers. They are much larger than T-Mobile, and their annual incomes are much higher than that of T-Mobile’s. However, T-Mobile is gaining popularity for its affordability, improved services and products, and also for its customer care services.

​Verizon Wireless, officially incorporated as Verizon Communications Inc., is a company that provides communication, information, and entertainment products and services. Its consumer base consists of the general public, as well as businesses and governments. Its business operations can be divided into parts, which are Verizon Wireless and Wireline, though Verizon doesn't advertise its Wireline business by name. Instead, Wireline is advertised to the public as part of Verizon Wireless' services. Some of the services that they provide are phone equipment sales, wireless voice and data services, broadband internet access, network access, internet protocol network services, and various on-demand video streaming. Now providing services in over

Verizon Wireless officially entered into the communications market on April 4, 2000. A joint project of Verizon Communications and Vodafone, Verizon Wireless is the self-proclaimed leading supplier of wireless communication in the United States, offering service in more places across the country than any other service provider. While Verizon Wireless did not begin corporate operations until 2000, its history can be traced back many years.  The company’s roots can be traced to two distinct companies: Bell System and General Telephone & Electronics Corp. (GTE). Verizon Communications was formed on July 27, 1998, from a merger of

First off, Verizon Wireless has the best coverage without a doubt. Even United States President Barack Obama stated that “the nation’s largest carrier provided LTE to just over half of the U.S. population”(A Huge 4G Milestone). This shows that more people use Verizon Wireless than any other cell service provider. As if that wasn’t enough, Verizon Wireless offers “Licensed broadband technologies to an approximate population of 312,996,328 (out of a total population of 323,785,881)”(Verizon Communications Inc.). Considering that these statistics are from 2014, imagine how much more those numbers have grown and how much better the quality has gotten since then. Overall, Verizon Wireless’ coverage is outstanding and undoubtable better than any of its competitors’.

The mergers that formed Verizon were among the largest in U.S. business history, culminating in a definitive merger agreement, dated July 27, 1998, between Bell Atlantic, based in New York City, and GTE, which was in the process of moving its headquarters from Stamford, Conn., to Irving, Texas.

“Verizon Communications Inc. (Verizon) is one of the world’s leading providers of communications services. Verizon’s wireline business, which includes the operations of the former MCI, provides telephone services, including voice, broadband data and video services, network access, nationwide long-distance and other communications products and

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

Since Verizon is just one of a few cellular companies dominating the industry, they need to establish an image for themselves in order

Verizon wireless is a joint venture between U.S. based Verizon communication and U.K. multinational giant

“As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors”

Verizon Communications formed by the merger of two big and successful companies, Atlantic Corp. and GTE Corp., is the largest telecommunication company. The company serves large part of the market in United States. However the company faces certain strengths and weaknesses which affect the way company formulate its strategies.

AT&T’s 3G network has recently seen a huge turnaround. In February 2010, AT&T landed a win in a new test of 3G performance in the US. AT&T had both the fastest average download speeds, at 1.4Mbps, and the fastest uploads, at 773Kbps. Both were major improvements and were as much as 84 percent faster than what was seen a year earlier. T-Mobile and Verizon were only periodically able to top 1Mbps while Sprint would only come close to the mark. (Sullivan 2010)

Table of Contents ................................................................................................................................................ 1 Assignment Background .................................................................................................................................. 2 Bigg-Glowbell Overview ...................................................................................................................................... 3 The Company History ...................................................................................................................................... 3

In analyzing Verizon's strengths, it is apparent that they have strong brand recognition in the market and industry. They are not only the leader in market share for wireless presence in the U.S., they were also ranked at the top for branding and customer loyalty in the wireless phone category and received the 2005 BrandWeek Customer Loyalty Award as a result (Verizon Customer Satisfaction – Award & Recognition, 2005). In addition to strong brand recognition, Verizon is ranked the