2599 Words11 Pages
Course Project (Acc504-Managerial Accounting)

Verizon Communications, Inc


Team Verizon

By: Sanobar Salim Adam Abraham Johnny Ly Salih

December 14, 2014
Executive Summary

Verizon Communications Inc., headquartered in New York, is a global leader in providing broadband and

other wireless and wireline communications services to mass market, business, government and

wholesale customers. Verizon Wireless operates America’s most reliable wireless network, serving more

than 93 million
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Cellular. Verizon is

currently the #2U.S. telecom services provider overall after AT&T, and the company holds the top spot

in wireless services ahead of AT&T. Verizon can attribute its success to operating the most reliable

wireless network and the most widely available wireless broadband network in the country. The U.S.

Enterprise market, serving large-business and government customers, has consolidated in recent years,

resulting in two major competitors – AT&T and Verizon. Marketing Overview: Verizon Wireless –

Competition Influences All Competition is fierce in the wireless telecommunications industry, especially

between the two largest providers in the US- Verizon Wireless (“VW”) and AT&T. This competition has

influenced every aspect of the value chain including the positioning, brand equity, promotions, pricing,

and products that VW offers. Products: Wireless Network, Mobile Devices, and Customer Service

SWOT Analysis.

The SWOT analysis is shown in its traditionally charted format:

| |Established reputation of reliable coverage across the U.S. |Debt to Equity Ratio |
| |and leading wireless and wireline services provider. |Market Exposure |
| |Developing
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