Accra Beach Hotel 3

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HOLY ANGEL UNIVERSITY
ANGELES CITY

THE ACCRA BEACH HOTEL
(Case Study 7)

Group 2
Arceo, Alexsandra L.
Jacinto, Charito H.
Maniago, Kim Russel B.
Quiazon, Lady Lin T.

YFRESMAR/TTH – 4:30-6:00 PM
Ms. Cristina Naguit
Introduction

• The Accra Beach Hotel and resort had a prime beach front location on the South Coast of Barbados, just a short distance from the airport and the capital city of Bridgetown. The centerpiece of its lush gardens was the large swimming pool, which had a shallow bank for lounging plus a swim-up bar. In addition, there was a squash court and a fully equipped gym. • The Accra Beach had two restaurants and two bars, as well as extensive banquet and conference facilities. It offered
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▪ ABH should consider the financial impact such as if their hotel will lose money on the WICB deal. ▪ Next is the marketing impact is how valuable is the publicity that the WICB booking will generate for the hotel. And if it will be positive for the hotel’s image, neutral, or negative. In addition to the impact on room sales is that if it will help/hinder the hotel in obtaining local patronage for meals, bar, and conferences/group events for customers from the Bridgeport area who don’t need rooms (note that it has state-of-the-art conference facilities). ▪ Guest experience impact should also be considered, if the presence of the hotel of a large group of sportsmen will enhance of detract from the experience of vacationers and business people staying at Accra Beach Hotel. ▪ Lastly, is the guest relations’ impact, ABH should consider if loyal guests will be upset if they cannot reserve a room at the hotel during the periods when the cricket home series is playing and if it will weaken their bonds with the hotel.

• How should ABH decide on the booking request of WICB? a) What action of the management should be taken? ▪ Cherita Howard should conduct a financial analysis if the booking request of WICB will be profitable. She needs to calculate the revenues received from the WICB booking, the direct costs associated with that
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