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Ace Hardware Store Entering Bahrain Market

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Ace Hardware Store Entering Bahrain Market

Contents Executive Summary 4 1.0 Introduction 5 2.0 Industry Business Description 6 3.0 Company description 6 3.1 Type of business 6 3.2 Legal Structure 8 3.3 History 8 3.3.1 Mission 8 3.3.2 Goals & Objectives 9 3.4 Company Structure 10 4.0 Ace Product analysis: 10 4.1 Customer profile/demand analysis: 13 4.2 Competitive situation: 14 5.0 Environmental factors 16 5.1 Host Country Business Climate: 16 5.2 SWOT ANALYSIS: 17 5.3 Government constraints in Bahrain 20 5.4 PEST ANALYSIS 21 6.0 Business Strategies 24 6.1 Product /service positioning 24 6.2 Pricing strategy 25 6.3 Distribution and logistics 27 …show more content…

3.1 Type of business
Retail Sales
ACE’s 4,600 stores in all 50 states and more than 60 countries generate annual retail sales of approximately $12 billion (Ace Hardware Corporation, 2012). Dubai, Shanghai, Canada etc. Applying a Teradata warehouse permitted 2,500 Ace Hardware retail stores to transmit daily a point of sale (POS) transaction detail. According to (Murphy, 2007), “Teradata is the world leader in data warehousing solutions with a proven track record in retail, as we discovered when we sought vendor references. That experience, including customer relationship management, category management and business intelligence, made Teradata the right choice for Ace Hardware.” Basically, Ace relies on active warehouse data from Teradata, which has delivered a single repository for retail and wholesale sales, purchasing, customer information, financial data and inventory to essentially support large varied workloads.

Wholesale
In addition to its 14 retail support centres in the United States and freight forwarding operations on the West Coast and East Coast, ACE features three international distribution centres in Dubai, Shanghai and Panama. The international distribution centres provide: 1. Easier access to core stock of leading brand products and certified ACE products through their global supply warehouse 2. Online ordering systems 3. In-market fully operational support offices.

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