Acer Case Study

Acer has a degree of control over its prices and a considerable amount of non-price competitions exists, which ultimately leads to price discrimination (University of Phoenix, 2011). As such, Acer should focus on attaining and retaining loyal customers. Their non-pricing strategy should be focused on the development of products that are unique

Currently the margins Inventec makes on its Notebook PC’s are low and tough competition is pushing the margins even lower. Inventec’s reliance on HP-Compaq puts the company in danger of going out of business should HP-Compaq suddenly decide to take their business elsewhere. It is imperative that Inventec diversify its products and increase its customer base.

Moreover, analysis using Day & Wensley’s model identified that Samsung could achieve competitive advantages within the tablet sector through their superior skill in innovation and information technology. In addition, their superior resource in global strategy and strategic alliances also contribute to gain the advantages. These allow Samsung to provide the differentiated product, superior customer value and cost reduction. However, Samsung’s disadvantages of key industry success factors: relative weak brand preference compared to the market leader and inferior battery life. Samsung would benefit in building additional superior skills and resources that it could generate the sustainable and further competitive advantages.

This paper will discuss a company called Apple computers. It will further access the market forces and strategies used by apple.

Nightingale Square, had a Parks and Recreation with multiple educational programs, including Swimming Lessons, Nutritional Courses, Gardening Courses, Kids Summer Program, City Sports Leagues, Adult Fitness Courses and After School Program. They also kept track of the Parks/Recs Budget Percentages, which last year broke down into: Other was 10%, Facilities were 20%, while Parks and Programs were 35% each. In addition, this facility also tracked the Percentage of Most Common Park Complaints, which included: Crime, Park Locations, Drugs, Stray Animals, Homeless Population, and Park Cleanliness. Furthermore, the last information portrayed was the Common Park Citations which were: Trespassing After Hours 31%, Violent Crimes 24%, Intoxication or Public Drug Use 16%, Littering 11%, Prostitution 9%, Selling without a

Computers R’Us is facing the strong competition from the industry players and within the changing business environment, it is important to conduct the required research to identify the emerging trends from the marketplace. This report looks into the different options of available market information facing by Computers R’Us.

Acer’s acquisitions have aided it in rising to become a very powerful player in the PC industry. According to Businessweek.com, the company is benefiting from its $710 million purchase of Gateway, announced in August 2007. At the time of the deal, Gateway was the third-biggest PC brand in the U.S., and the purchase has helped Acer gain ground in a market that had long stymied the Taiwanese

The large capital requirements to enter the computer industry combined with established brand identities of the current incumbents make barriers to entry high, not to mention the economies of scale and distribution channels that incumbents enjoy which make entry barriers even higher. The current PC incumbents enjoy demand-side benefit of scale in the business sector where PC buyers prefer to buy products from large trusted companies, raising the level of entry barriers.

2. Secondly, with the growing competition, it is highly probable that Acer’s rivals launch a product similar to Acer’s Aspire. If the competitors manage to launch the product before Acer, that could hamper the projected sales figure for Acer.

As indicated in the table above, Dell and HP are the strongest players in the computer industry. These results are also supported by the market share statistics presented in case Exhibit 3. Conversely, the table above indicates Acer as the industry’s weakest rival in part because it focuses on producing low priced computers,

Apple is a leading innovator in countless technological markets, which includes the computer market, tablet market, smartphone market and the MP3 market. Being a leader in these industries comes with many challenges due to the number of competitors in each of the markets. Their main competitors are HP and Dell when it comes to the computer industry. Samsung, Google, HP and Dell are also primary competition in the tablet market. Apple was by far the leader in the smartphone industry, however Google’s Android and Samsung’s Galaxy are becoming increasingly popular and they have become Apples main competition. Apple brought MP3 players to a whole new spectrum when the iPod was introduced; however the iPad 's main competition is Apple 's very own iPhone because of the iPhones music playing capabilities. In order for Apple to stay the leader in all these industries they must constantly be innovating and differentiating their products from their competitors.

Thirty-three years ago, the founder of Lenovo founded the company with only 33,231 USD (converted from 20,000 CNY). 2 Nevertheless, Lenovo has become one of the Fortune 500 companies, and it is one of the largest PC manufacturers in the world, with a more than 20% market share, and around 43 billion revenues in 2016. 3 Over the past three decades, Lenovo has implemented numerous strategies to achieve such accomplishments. Since multinational enterprises often involve in

Although both companies have diversified into other industries, PC industry is still their most important source of revenue. For years, these two giants are battling for lead in PC market. When measured by market share, HP has taken place of Dell as No.1 seller in PC market since 2007 (FIGURE 1). When measured by revenue, HP also wins over Dell for almost five years (FIGURE 2). Also, Acer grew rapidly in market share partly because of its merger with Gateway in 2007 (Einhorn 2007), and almost matched Dell in 2009.

Mizar which has more competitor in the region, is similar other company in the world. There are Altair Computer and Vega International. But both company sell less computer than Mizar and the time of opening of the Mizar are much than. The number of computer was bought around 50,000 units a year in both companies.

Acer's dominance as a global manufacturer of IT hardware products can be attributed to the company's extensive electronics component expertise, depth of experience managing global electronics component supply chains, and well-planned acquisitions. Through a series of successful acquisitions, the company has four successful brands including Acer, eMachines, Gateway and Packard-Bell (DiDominico, Kartika, Sibeck, 1996). Of these three strategic areas that Acer excels in, their logistics and supply chain expertise across each of the geographies they compete in continue to deliver the greatest time-to-market and cost gains (Honi, Taring, Po-Young, 2000). Acer is organized into two segments, the device business group and consolidated products and services or other business group. This second group continues to be instrumental in the success of the "divide and conquer" strategies that Acer is successfully using relative to Lenovo. It is also a critical success factors in their success with global markets and local market competitive strategy. The combination of their depth of expertise with electronic components and supply chain prowess in the high technology industry also give the company a formidable competitive advantage against Dell and the troubled PC marker Hewlett-Packard (Honi, Taring, Po-Young, 2000). Despite all these strengths however, Acer continues to struggle with the areas of consumer branding and consumer awareness