Acer Computer Technology

Acer has a degree of control over its prices and a considerable amount of non-price competitions exists, which ultimately leads to price discrimination (University of Phoenix, 2011). As such, Acer should focus on attaining and retaining loyal customers. Their non-pricing strategy should be focused on the development of products that are unique

Dell and Hewlett Packard (HP) are two of the most influential companies in the PC market. The CEO of HP requires an understanding of how dells strategy allows it to achieve a competitive advantage so that he/she can counteract it. This report has been carried out to provide the CEO with the necessary information to do this. Therefore the objective of the report is to provide the CEO with detailed information on Dell as a business and its strategy. In order to achieve this, first the main strategies of Dell and how they provide competitive advantage will be identified, then the business models and e-business initiatives used

The following paper is about a company that is at the top level of their industry in selling their products and services. The background of this company describes about what kind of company this is and the types of products and services it provides to their customers. This section also includes the recent performance of this company and the varying aspects of what their target customers and whose is the competition.

Founded in Taiwan, Acer is a multinational manufacturer of electronics. They also happen to own the largest franchised personal computer retail chain that exists in Taipei, Taiwan. It is also the 3rd largest personal computer manufacturer in the world behind Hewlett Packard and Dell Incorporated. Their product line incorporates a variety of personal computer products including laptops, desktop systems, as well as servers and storage, peripherals, displays, e-business services for business, government, education, and even home users, and personal digital

Ace was founded in 1924 in Chicago, Illinois by Richard Hesse, E. Gunnard Lindquist, Frank Burke, Oscar Fisher, and William Stauber. (“Ace Hardware - Wikipedia, the Free Encyclopedia” 2016a) At the time, the men had four different hardware stores, so they joined them together and founded what is now Ace Hardware. Although it was formed such a long time ago, not much has changed, besides style and the amount of locations. They have always been

The second quarter we decided to make a second brand, which was the laptop “MTC”. We felt maybe our target wanted something new and stylish. We manufactured the brand including everything the “Workhorse “ wanted on the computer. We installed the computer with a stylish look, ultra speed computing power, and different softwares. We felt this would help our profitability.

They use advanced marketing expertise and invest effectiveness. Its product strategy essence the “Designing Sensational Technology”. Technological leadership achieved through the image leveraged to shift perception from value brand to a premium brand.

His direct model, in contrast, is partnering with companies who are treated as though they are internal staff. This model improves the level of information sharing and motivation to succeed as a team. Technology means that the information sharing can be easily and effectively done in a win-win type of arrangement. The challenge is to maintain these relationships and focus on the task at hand. Providing suppliers with real-time information and up to date demand enables the supplier to act accordingly to meet Dell’s requirements.

Today the company is considered to be one of the most successful businesses within the last twenty years. To study the success of this company this assignment will analyse the company’s current business model and will give recommendations for its future success.

The company has managed to earn a profit in these tough economic times because of its diverse customer base, broad portfolio, and numerous cost initiatives (Edwards, 2008). The company made a commitment three years ago to focus on design and innovation in the PC replacement market by offering devices such as touch screen PC’s and easy to use software (Edwards, 2008). This has enabled the company to gain market share from its competitors such as Dell and Toshiba (Edwards, 2008). The company has also focused on innovation in printers and services that has helped boost consumer and business interest (Edwards, 2008).

Corporate marketing objectives are to build a strong Intel corporate brand that connects with consumers, and have a limited set of product brands for advanced microprocessors and related technologies. Intel promote brand awareness and generate demand

Brands such as IBM, Hewlett-Packard, Dell, Compaq, and Gateway storm the PC industry. These names are well known to the majority of people. Having many different companies developing hardware gives the user a variety to choose from to match not only their needs, but also their personality. Each brand is unique in design, structure, and function. A mouse designed by IBM may not have the same shape or functionality of a mouse made by Synaptics. By choosing different brands for each factor of hardware for a PC, one can make their computer completely unique and customized (Fans, Harris).

So, the prices of their products are generally higher than its competitors. However, making complex things easy and elegant is the one thing that Apple Inc. does very well. Also, the performance and quality of Apple products have been very consistent over long periods. For instance, Apple Inc. creates products and also launches a search engine against Google to become the world’s number one valuable brands. Apple Inc. has a great profit in last year because of their policies which they changed to increase their brand value. Apple products keep changing and developing hence this keeps the price range on the same levels over the years. So, Apple might producing and selling their older products at cheaper prices.

Both Dell and HP are two strong players in PC industry which refers to an industry where companies produces PCs (desktops and notebooks), handheld devices (smart phones and tablets), and workstations. However, with growing global expansion, Dell and HP’s performance differs. Dell, once the world’s largest PC maker in 2001, has continually lost its market share to HP and Acer since 2007 (Guglielmo 2009). The cause is rooted in two differences of these companies: company diversifications and core competences. Therefore, how firms can continually survive in the PC business is more of an issue for Dell than for HP.

Acer's dominance as a global manufacturer of IT hardware products can be attributed to the company's extensive electronics component expertise, depth of experience managing global electronics component supply chains, and well-planned acquisitions. Through a series of successful acquisitions, the company has four successful brands including Acer, eMachines, Gateway and Packard-Bell (DiDominico, Kartika, Sibeck, 1996). Of these three strategic areas that Acer excels in, their logistics and supply chain expertise across each of the geographies they compete in continue to deliver the greatest time-to-market and cost gains (Honi, Taring, Po-Young, 2000). Acer is organized into two segments, the device business group and consolidated products and services or other business group. This second group continues to be instrumental in the success of the "divide and conquer" strategies that Acer is successfully using relative to Lenovo. It is also a critical success factors in their success with global markets and local market competitive strategy. The combination of their depth of expertise with electronic components and supply chain prowess in the high technology industry also give the company a formidable competitive advantage against Dell and the troubled PC marker Hewlett-Packard (Honi, Taring, Po-Young, 2000). Despite all these strengths however, Acer continues to struggle with the areas of consumer branding and consumer awareness