Acer Swot Analysis/Pest Analysis

5254 WordsMar 22, 201122 Pages
1 Background to Acer Acer is a global force in the IT market. The company’s goal (September 2009) is to become the world’s number one netbook vendor. Acer was founded by Stan Shih and his wife, with a group of fi ve others, as Multitech in 1976. The company was renamed Acer in 1987. It began with eleven employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies, but over time it began to develop as a PC manufacturer. The global headquarters are located in Hsinchu City, Taiwan. Acer began its entry into laptops with the purchase of the mobile PC division of Texas Instruments in 1997. In 2000, Acer divested its manufacturing operations in order…show more content…
We believe that Acer’s easy-to-use, dependable and reliable products and services have enabled the world to get access to the opportunity for sustainable development. We dedicate ourselves to providing advanced products with higher environmental value. Acer will ‘walk the talk’ on CSR by means of a top-down process, and will dedicate itself to being a global PC and IT player which embeds CSR as a key priority. Acer recognises our infl uential power to engage suppliers to work together for improving the resource effi ciency of IT products. We believe that Acer will continuously create value and competitive advantage by the timely integration of sustainability and CSR into its business agenda and through our ability to practically and ecoeffi ciently transform our unique understanding of business and sustainability into a comprehensive selection of innovative solutions. CS1210 4 5 Strategies Acer has several key strategies, one of which is to be very acquisitive, as APPENDICES 1 and 2 demonstrate. There is a clear sense of purpose and a proven record of successfully integrating the new acquisitions. “We conducted in-depth research and defi ned a new multi-brand strategy: Acer, Gateway, eMachines and Packard Bell each have clear brand positioning by geography and customer segment and with differentiated product line design.” (From Acer Annual Report.) The multi-brand strategy

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