Acer's Case Study: Acquisition

Technology plays a crucial role in this industry. Every organisation always strives for look atnew technological solutions in order to come up with a distinct product. Technology plays arole in production as well as marketing activities in this industry.

Technology can be broadly defined as the use of scientific knowledge for practical purposes mostly in industry. Its application in various industries includes the information and media technology, agriculture, education, construction and transport. Technology allows us to perform complicated tasks in our daily lives and ensures efficiency in production. Technology has been advancing in astounding ways in recent years especially due to progress achieved in computing and it can only grow even more in the future. Although authors have different views on this broad topic, they are important as they help paint a picture for society on how technology will evolve.

The technology is the revolution to all industries it takes a wide variety of services into every industry in one way or the other, from cell phone service to software services, to medical services such as imaging to electronically medical records are just to name a few items on how technology has expanded and used every day.

Technological advances over the next ten years are projected to grow at an astronomic rate. As business owners you must consider carefully all of the affects the different forms of technological advances will affect your business.

Product- A product is anything that can be offered to a market to satisfy a want or need, products include physical goods, services, experience, events, persons, places, properties organisations, information and ideas. It is therefore the combination of goods

Technology management (TM) for companies is about sustaining and improving a company’s competitiveness in the long-term; being able to think out-side-the-box of what will be the new best thing before its competitor. There are three main aspects that fall underneath the umbrella of TM, leadership, motivation of employees, and last appropriate management technology. A company’s goal of what they have in mind for TM is to create a synergy among all factors (i.e. research, development, planning, engineering, machines, software, productions, and communications) to make them countersink together

A niche product is made and marketed for use in a small capacity and specialized, but very profitable. Niche strategy targeting the most intensely involved super-premium consumers who look for superior skin care products.

Technology is the application of scientific knowledge for practical purposes, especially in industry. It can be argued that skills and other factors are considerably more important than technological change, for the future success of UK manufacturing businesses. Yet I disagree, I view technological change to be the most significant. In this essay, I am going to talk about several companies in which technology is vital.

The knowledge and understanding of technology is very high in this industry as technological innovation is necessary for the success of the firm in an

There are various ‘products’ some name it components or levels that constitute a product offered by a company. These can be described as core product, actual product, augmented product and potential product.

According to our book product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It includes physical objects,

It is aimed at the broad mass market and involves the creation of a product or service that is perceived unique throughout the industry. The company or

Any product or service that can be exchange in return for money will fall under this category. It may be a single product or a series of products that falls under a product line. This is because the more the goods sold; the demand for that particular item will rise increasing the sales eventually making it a successful product.

Acer's dominance as a global manufacturer of IT hardware products can be attributed to the company's extensive electronics component expertise, depth of experience managing global electronics component supply chains, and well-planned acquisitions. Through a series of successful acquisitions, the company has four successful brands including Acer, eMachines, Gateway and Packard-Bell (DiDominico, Kartika, Sibeck, 1996). Of these three strategic areas that Acer excels in, their logistics and supply chain expertise across each of the geographies they compete in continue to deliver the greatest time-to-market and cost gains (Honi, Taring, Po-Young, 2000). Acer is organized into two segments, the device business group and consolidated products and services or other business group. This second group continues to be instrumental in the success of the "divide and conquer" strategies that Acer is successfully using relative to Lenovo. It is also a critical success factors in their success with global markets and local market competitive strategy. The combination of their depth of expertise with electronic components and supply chain prowess in the high technology industry also give the company a formidable competitive advantage against Dell and the troubled PC marker Hewlett-Packard (Honi, Taring, Po-Young, 2000). Despite all these strengths however, Acer continues to struggle with the areas of consumer branding and consumer awareness

Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product company should take care about its quality and features must be according to the customer’s needs to satisfy them.