Acer's Critical Success Factors

3665 Words Dec 30th, 2007 15 Pages
1. INTRODUCTION
The Acer Group is one of the world's largest PC and computer component manufacturers. Associated Acer companies include the world's third largest PC manufacturer, and Acer's mobile computers, network servers and personal computers are ranked in the world's top ten most popular brands in their respective product categories. Acer is the market leader in many countries around the world, and is ranked in more than 30 countries globally owing to the strength of its core business. On the distribution side, in 2007 it is the world's No.4 PC branded PC vendor, number one in South East Asia, Latin America and Middle East, etc... Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name
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2.2. Research and development
The globalization of markets, combined with the development of R&D clusters throughout the world, make it essential for Acer's enterprises and research institution to be increasingly integrated into an international R&D network. A multinational's strategic plan to capitalize on new opportunities upon its commitment and the effectiveness to its R&D function. Acer's success in branching out from mainstream PC systems and peripherals to new opportunities in software development, consumer electronics, communications and the semiconductor industry will be largely dictated by its efforts and consequent successes on the R&D front. An integral factor in the success of any multinational's R&D function is the degree to which it is positioned to capitalize on strengths leveraged through an individual country's developing technology capabilities. Globalization of the R&D function then becomes an integral part of the success of the entire corporation (Shih, S, 1996).
A major component of the vision for Acer promoted by Stan Shih involved further development of the company's R&D department. Shih conceived an Aspire Park which has been described as "half Disneyland, half think-tank" to create Internet products and software, to improve Acer's competitiveness globally. One of the important goals of the park was the development of Acer's software capability and hardware product lines. Aspire Park also
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