Achieving Competitive Advantage with Information System

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Chapter 3 Achieving Competitive Advantage with Information Systems 3.1 Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems STUDENT LEARNING OBJECTIVES • How does Porter’s competitive forces model help companies develop competitive strategies using information systems? • How do the value chain and value web models help businesses identify opportunities for strategic information system applications? • How do information systems help businesses use synergies, core competencies, and networkbased strategies to achieve competitive advantage? 3.2 Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems STUDENT…show more content…
Google’s continuous innovations, Apple’s iPhone – Use information systems to customize, personalize products to fit specifications of individual consumers • Dell • Land’s End’s mass customization 3.13 Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems Using Information Systems to Achieve Competitive Advantage On the Dell Inc. Web site, customers can select the options they want and order their computer custom built to these specifications. Dell’s assemble-to-order system is a major source of competitive advantage. 3.14 Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems Using Information Systems to Achieve Competitive Advantage Information System Strategies for Dealing with Competitive Forces • Focus on market niche – Use information systems to enable specific market focus, and serve narrow target market better than competitors • Analyzes customer buying habits, preferences • Advertising pitches to smaller and smaller target markets – E.g. Hilton Hotel’s OnQ System • Analyzes data collected on guests to determine preferences and guest’s profitability 3.15 Essentials of Business Information Systems Chapter 3 Achieving Competitive Advantage with Information Systems Using Information Systems to Achieve
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