Acme Case Study

This ad is mostly directed to dog owners. The creators of this are trying to advertise a brand of dog biscuits. The only people who usually buy dog biscuits are dog owners. Of course, anyone can look at this ad and find amusement in it. Just because someone does not own a dog does not mean that they are excluded from this ad, they were just not the main audience for this ad. Even think about buying the biscuits for a friends’ dog. But the main audience for this ad are people who are the owners of dogs.

There are between 45 to 55 million dogs per household in America (American Humane Association 2012). Furthermore, according to a national survey, the majority of dog owners chose to get a dog for the companionship as the major reason for having a dog (American Animal Hospital Association, 2004). After all, dogs are nonjudgmental, give unconditional love, can be trusted with our most intimate feelings and emotions, and are highly intelligent. These dog characteristics can significantly enhance the lives of thousands of youth and adults, especially those with disabilities and/or those who live in continuing care facilities. There are approximately 20,000 service dogs in the U.S., which includes 10,000 guide dogs (American Humane Association 2012)

The well-trained, educated staff have a vital role in coordinating and providing the necessary information to the individuals and families regarding the four types of assistance dogs. Service dogs, Facility dogs, Hearing dogs, and Skilled companion dogs. Having a knowledgeable staff who are able to deliver services, advocate when necessary, provide referrals as well as brokering for the client. These aspects in addition to, it’s structure, funding, collaboration and delivery of services, cultural competence, systems thinking, worker and leadership effectiveness are used in order to enhance or change the lives of individuals. Empowering the consumer is crucial to creating independence, thus meeting the goal of this organization.

Dogs dramatically impact the lives of people in numerous aspects. Not only do they work for humans tirelessly, but they do it with a smile on their face and a wag in their tail, and they are non-judgmental towards people with disabilities. People utilized the help and companionship dogs provided even hundreds of years ago. However, many people see dogs as futile, considering training, money, time, and work that is put into owning a dog, let alone having it specifically trained to do a certain job. It is also risky putting so much time and effort into a dog, being aware that they are very capable of making mistakes just as humans are. Also, many people do not know the depth of the work that dogs provide, or

FACTS: Acme is an accrual basis corporation that designs, manufactures, and markets widgets. Acme comes up with brand names for its various types of widgets that investors come up with. If a particular brand name is already trademarked, Acme obtains a licensing agreement that allows it to use the trademark. Since Acme's widgets function the same as other tools, the trademarks are what differentiates their widgets. Acme recently negotiated with Brand X Corporation for a license. They agreed on Acme paying Brand X, based on a percentage of sales revenue at the time of WidgetX Sales. This year, Acme produced $80 million worth of WidgetX, sold $54 million worth, and paid Brand X $1.2 million in licensing fees.

Although it would be nice for dog owners to bring their pet to work with them sounds like a good idea some employees might be alergic to the dogs. In addition to being alergic some employees could have had past experiences with a dog, like being bitten or chased by one and may be anxious around dogs. Furthurmore, dogs are usually very unsanitary and could spread bacteria or diseases throughout the workplace just by licking.

I believe letting your employees bring their dogs to work is a great way to boost their motivation and work ethic.

When owning a dog, studies show that more people that own dogs have less doctor visits and miss less days at work. It also motivates people to be more active in society and become social. People with a lot of energy tend to buy or adopt a dog. There are so many dogs that have just as important jobs as humans. Many people adopt dogs for their disabilities. Some common jobs for dogs include guide dogs, therapy dogs, war dogs, and search and rescue. A couple less common jobs are herding, acting dogs, hunting, sled, and dogs who are trained to detect seizures. Dogs can not only find bombs and weapons but also bedbugs said one book (Hare page 116)

Historically dogs have served many purposes for humans. They have been used for hunting rodents, disposing of pesky rodents, fighting wars, protecting people as well as valuables, and tending to livestock (Staats et al, 2008). In today’s American society, dogs have become a first option to serve as companions and new additions to families. However, that is not the only purpose that canines serve. Dogs can also be of assistance to people with disabilities, military and police services, and therapeutic practices as well as a companion. To accommodate to the growing demand for pet or service dogs, it has become increasingly easier to buy or adopt them. There are now many options of how to obtain a dog. There are options such as breeders, Petland,

HQ AFRC/SG states that they are professionally bound to uphold the provisions of both AFI policy and the AFOCD requirements regarding matters concerning medical officer commissioning process within the Reserve Component of the Uniformed Services, as it supports the Air Force Medical Service. Nowhere in the MSC accession guide does it mention the AFOCD requirement which would have allowed me to make a better decision when selecting my graduate program for Public Administration in CY 2012 which was well in advance when the current publication were established.

To solve this issue, we created a collar with the ability to track your dog via a GPS locator and let the owner know via an app similar to find my friends or find my iPhone. When a dog wearing the K9 Loc8tor gets out or away from the owner then, all the owner has to do is open the app and follow the directions to where their dog is. Our estimation is that we could sell 16,000 to 32,000 units. The demographic of our target market is college age students that have an income of 25,000 dollars or less; they also tend to shop online and be highly involved and affectionate dog owners (Segmentation). Our number one competitor would be The Paw Tracker, they have a product that provides a similar service and has been on the market since 2015, and their price is slightly lower than ours (PawTracker). A

The U.S. owned-dog population is 78.2 million and it is growing steadily. With a population so large it is no surprise that the pet

We have chosen our target market because they own canines and have the ability to afford a service such as Pawsitive Pet Grooming. We are aware that our service is an extra in life, not a necessity. We anticipate and expect to cater to the upper-class

My Company will target many clients. College Students, Women, Men, Parents, Moms, Dads, Individuals who work or Individuals who travel for simple or even simply individuals who want to have a vacation as well as Individuals with disabilities. My Company will offer these individuals daycare and boarding options for their beloved pet in a fun, loving, and trust-worthy, playful environment. This will also help ease some stress off the Clients as well because they know they can trust our Pet Resort facility because we treat everyone, including

Caninantics is a company that has developed a dog food-dispensing product that offers busy pet owners with the capability of feeding dog during their absences. This product is developed because of the wide recognition of Americans love for their dogs and animals. Caninantics had developed a device known as “Pooch Pantry,” that automatically opens dog food cans and empties the contents into a dog food bowl. The device carries out this process either through a timed procedure or through mobile user initiation. As the firm seeks to reach out to a huge customer base for this product, it needs to develop an effective marketing plan. This process involves conducting marketing research to support the marketing strategy and examining customer satisfaction to create customer loyalty.