Acquisition Conversion Funnel : The Front End Optimization Pipeline For New Business Websites

1. Target a new customer segment that id young and always ready to try something new and exciting.

objective and goals. We will using a 4P marketing mix to look at each segment

The biggest advantage to start-ups and SMEs on B2B e-commerce portals is the ability to offer products and services at a low price which help them to increase the sales conversion rate. Today, finding new clients and an entry into the international market is no more a gargantuan task. B2B portals ushered many businesses into the

The utmost aim of our strategy in digital marketing is to drive traffic while at the same time ensuring increased leads and conversions. Results

product customization and resource management to increase the value of the company in the process.

After identifying the sales targets, the strategies, tactics and actions to achieve them can be worked on. Gluck (2014), mentions that to identify underlying strategies and increase sales, a business can break into a new market segment by adapting an existing product or boosting the average sale per customer by using add-on sales or upselling premium features. When developing the sales strategies, the market segment, customers' motivations and expectations, and the capacity to meet customers' expectations should be considered.

• Target Marketing- is known as the approach of attracting customers that will buy the products you are selling. Now when it comes to using this type of tool, it has been known to be the most current method that is being used by marketers when selling products. By using this tool, different markets will be able to concentrate on things that can promote the

| (TCO 3) The process of segmenting a market and selecting specific segments as targets is the link between the various buyer's needs and

* Optimize for conversion process-You must carefully map out the journey of your clients as they move through all stage of the purchasing funnel and finally reach that prized conversion.

After dividing the market into segments, targeting which group of customers to focus efforts on is the next step in successfully developing a marketing strategy. The customer base that Falmer should concentrate on reaching includes business-to-business (“B2B”); as well as expanding their reach to business-to-government (“B2G”) like the Department of Defense (“DoD”). Although Falmer currently utilizes B2B as a method to reach potential customers they need to develop their promotional strategies in order to gain more opportunities in this specific segment. For instance, they can revise and make improvements to their website or utilize Facebook and LinkedIn to reach out to new customers. These improvement opportunities; as well as, other suggestions for Falmer to market themselves more efficiently will be discussed in the Positioning section of this analysis.

In this article, we cover the criticality of achieving and staying in the right mindset to achieving prospecting success in your multi level marketing efforts. While prospecting activities are vital, the right mindset is the one factor that may be the most critical to the eventual success or failure of your enterprise. MLM prospecting is a very different activity than most would encounter as an employee, and represents a massive challenge for anyone new to entrepreneurship.

This process helps a firm or organisation in focusing its marketing effort towards a specific segment or a group of segments. Depending on the product, organisational goals, the size of the firm and the marketing resources available a firm may target only one ‘niche’ segment or alternatively focus on several related segments. Another method can be to start with one segment and add more when business grows successfully. Large companies often target all market segments and try to serve them by offering a large variety of products to suit all their needs, wants and demands.

Customers are assets, and their values grow and decline. Segmenting customers based on their lifetime value is a powerful way to target them because marketing mix activities can then aim at enhancing customer value. (Ho, 2006)

3. What is the effective acquisition cost and lifetime value of customers acquired through the online channel?

The first pillar, target market segment is essentially the discovery stage. The point of this stage is to determine whom the company is serving and to whose needs their product needs to be tailored. Some contributing factors in determining the target include demographics, psychographics, and other important characteristics. In the case of United Commercial Bank, their main target market is clear, the