Acquisition Conversion Funnel : The Front End Optimization Pipeline For New Business Websites

1587 Words Aug 31st, 2016 7 Pages
Acquisition Conversion Funnel: The Front-End Optimization Pipeline for New Business Websites
Every online business has a well-drained conversion funnel fitted within their marketing model. However, most of these funnels are not designed to be customer centric.
Customer centric conversion funnel is not an advanced marketing funnel. It is the adoption of an optimized approach that is based on the customer behavior cycle. A customer might be interested to know what you are trying to sell, but that does not mean he or she will convert. Meaning, there is a possibility for a conversion to happen and again, it might not happen. The entire process works depending on how a business is tailored to fit into the hour of need.
No business funnel can be made of the same shape (an absolute cone that is). To begin converting new prospects, you have got to begin designing the unseen – the right conversion funnel type for your business.
Understanding the Dynamics of a Customer Centric Conversion Funnel
Most of the times, a conversion funnel is often thought of as a simple cone that features a broad front end and a narrow back end, with the middle portion comprising of the different stages taking a lead down the pipe to conversion. The diagram below is a conic conversion funnel that many think is what they need for their business conversion –

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But the thing is that, this type of conic funnel is the complete stage…
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