Act Utilitarianism and Kantian ethical theories in business (the fashion industry).

Kantian ethics is a subcategory of Deontological Ethics, which is the rightness of actions. Kantian ethics uses the concept of categorical imperative, which states that you should act in ways such that you can rationally will your acts to be a universal law. Therefore, that which is good, not that which is bad, can be universalizable. Kant believed that all people should act in a way so that you never treat another person as a means, but only as an end onto themselves. This means that if someone were to perform an act, they would do so without concern for the consequence, but rather because they believe it is in fact what they should do.

The fashion industry plays a huge role in portraying bad images of ideal beauty, which in turn affects today’s society perception of their own body image. Not only are women affected by what is seen and heard about how the perfect body should appear, children of young ages are now feeling insecure and obsessed with their bodies before they reach teenage years. This ‘ideal image’ the fashion industry continues to enforce only focuses on very thin models who seem to be in shape and are very healthy. Furthermore, many people think of the influence from the fashion industry as being human representations (models). Because of the rising problem with the image of beauty within the fashion industry, it is shown that even mannequins and non-human representations (mannequins, dolls, photoshopping) of bodies play a significant role in women’s body image; which causes problems to the individual. (Anshutz & Engels, 2010). Body image and self-satisfaction, eating disorders and non-human representations all can cause harm to the individual, if prolonged.

According to the Kantianism approach the right or wrong action is not taken as a concern of consequence because you cannot control them. It is whether you can fulfill your duty. Whatever you are about to do, and why you are going to do it, is your maxim. Kant explains that the only thing that has intrinsic value would be the goodwill, and he believes that the goodwill is the only good without limits. Moral decisions are the structure of the person by good reasons, features, and the appreciation of the law. A person would do an action not because of what that action produces, in the sense of past experiences, but that they understand by reasoning that the action is the right thing to do. The standard that Kant uses to explain efficient motives and is exercised by everyone is called categorical imperative. It gives us a way to analyze moral actions and make moral reasoning’s. It is used to decide if an action is morally important and is the basics to fulfill universality and rationality. Kant using the Principle of Universalizability to determine whether we are fair and consistent. Below I will demonstrate how it connects to my

Immanuel Kant's categorical imperative is a theory that basically relays the same message that most mothers teach their kids, and that is to do the right thing. The categorical imperative could be easily explained by the Golden Rule about treating others as you would like to be treated. Kant dives a little deep with his theory, however, and breaks the categorical imperative into three formulations. The first formulation is about essentially removing yourself from a situation and doing what is best for everyone. Kant is basically saying that it is unethical to make decisions that affect everyone, but only benefits you. The second formulation is about making sure that

Under society’s norms for decades, young women have been put under the pressure and anticipation to have perfect bodies. That is, thin and curved, beautified by applying pounds of the makeup to their face but not appear ridiculously overdone. Who’s responsible for these standards imposed on young women? When a young girl picks up the model along the cover of Vogue being called flawless, it’s easy for her to then aspire to be a real-life imitation of the photocopy. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough our culture also forces girls into the forever expanding world of composition, however, body image is a pressing issue for young women. Advertisements and posters of skinny female models are all over. Young girls not only could be better but need to be more upright and feel driven to throw the perfect figure. Moreover, girls are evaluated and oppressed by their physical appearances. With supplements and apparel designed to enhance a facial expression; social media, magazines, and marketing campaigns and advertisements add to the burden of perfection. The fashion industry is a prime object of body image issues, as they believe clothes look better on tall and svelte women. Established on a survey participated by 13 to 17-year-old in the U.S., 90% “felt pressured by fashion and media industries to be skinny”, with more than 60% routinely compares themselves to models, while 46%

Utilitarians on the other hand would disagree with Kant on several points. Utilitarians would argue that actions should be decided by the consequences they would produce. Remember that utilitarians believe in the good for the greatest number. In an argument against Kant’s theory, they would say that the

Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a

When they say that ordinary people are going to want to become models they make it sound like it’s a bad thing. In reality that is a good thing, the more models the more business. The more models that we have the more clothing and products that companies get to advertise. Also due to that models are meant to be skinny we don’t have many models left, and the models that are modeling as an now many are in serious danger for having eating disorders.

Fashion is everything to society and the media, but everyone wants to look good while feeling beautiful in their own way. Everyone believes that fashion is an easy, fashionable, and sophisticated style. Today, the modeling industry has become negative for older and younger women. The people in the industry do not prefer unhealthy body images such as pictures of overweight women. Women suffer from depression and anxiety. The modeling industry has been very harmful towards women in America. It effects women by not achieving a healthy, being strong, and confident body image regardless of shape and size.

is the good will. A good will is good in itself, not just for what it

Kant’s philosophy was based around the theory that we have a moral unconditional obligation and duty that he calls the “Categorical Imperative.” He believes that an action must be done with a motive of this moral obligation, and if not done with this intention then the action would hold no moral value. Under this umbrella of the “Categorical Imperative” he presents three formulations that he believes to be about equal in importance, relevance, and could be tested towards any case. The first formulation known as the Formula of Universal Law consists of a methodical way to find out morality of actions. The second formulation is known as

For many years there has been size discrimination amongst the fashion industry. Some companies want to say that women are too big or too skinny. Yet this may be true in some cases, this does not mean that their assumptions should affect who can and cannot model. When fashion industries are picking models, they should consider that not every woman is the same size and their weight, if healthy, should not affect their chances of becoming a model.

Unlike Utilitarianism however, Kantianism states that ethics is a purely a priori discipline, thus, independent of experience, and that ethical rules can only be found through pure reason. Also contrary to Utilitarianism, Kantianism asserts that the moral worth of an action should be judged on its motive and the action itself, and not on its consequences. Based on these ideas, Kantianism propose that an action is good only if it performed out a 'good will '; which is the only thing that is good, in and of itself. To act out of a 'good will ', one must act in accordance with a categorical imperative. According to Kant there is only one categorical imperative, which is to "act only on that maxim in which you can at the same time will that it should become a universal law" (Kant, 528); and can also be formulated as "act in such a way that you always treat humanity, whether in your own person or in the person of any other, never simply as means, but always at the same time as an end" (Kant, 532). Essentially, the categorical imperative states that your actions must not result in a practical contradiction, which can be determined by conceptualizing all other people performing the same act. To illustrate, if I were

Immanuel Kant concerns himself with deontology, and as a deontologist, he believes that the rightness of an action depends in part on things other than the goodness of its consequences, and so, actions should be judged based on an intrinsic moral law that says whether the action is right or wrong – period. Kant introduced the Categorical Imperative which is the central philosophy of his theory of morality, and an understandable approach to this moral law. It is divided into three formulations. The first formulation of Kant’s Categorical Imperative states that one should “always act in such a way that the maxim of your action can be willed as a universal law of humanity”; an act is either right or wrong based on its ability to be

Kantian ethics emphasizes on two conditions for an action to be morally good. The first, that an action only has moral worth if it is done for the sake of duty. The second is that an action is considered right if its maxim can be willed as a universal law. Kantian ethics then is working on the basis of duty and universality. In failing to recognize the multiple aspects of morality, Kantian ethics shows inadequacy as a moral theory. (Hinman, 2008)