Action Sports and Television Essay

1348 Words 6 Pages
Action Sports and Television Actions sports have always been interesting to me. The way the athletes perform their tricks, how judges score them, and how the camera operators keep up with such a fast paced competition. The more I thought of my interest in this subject, the more I wanted to know. The growth of action sports on television follows the same pattern of any other type of show genre in its early stages. Documentaries, themed shows or movies, and especially the coverage on live television would be good places to start looking into. The impact on cable television and sports channels could further delve into other questions that comes to mind, like how the public viewed them. When did corporate sponsorships begin to move the …show more content…
An example being, as skis were manufactured lighter yet still retaining their durability, people began to push their limitations based on the limitations of the equipment. Many people give credit to people considered “pioneers” of action sports. Rodney Mullen, Tony Hawk, Matt Hoffman, Travis Pastrana are just a few heavyweight title holders for defining what extreme sports are as well as helping to stimulate their popularity in the public eye. Television coverage of competitions has brought extreme sports and their participants more attention as well. The "X Games" and the Olympics are only two of many examples. Sponsorships play a huge role in any television programming. When shows of early television aired, they had live performances of a company’s jingle (“Vitameatavegamin” episode of I Love Lucy) and even demonstrations of exactly what it was supposed to do for the average american viewer. Cigarette ads were one of the most common, like before one the episodes of I Love Lucy we watched in class where the stick figure versions of Lucy and Desi were standing next to a large box of cigarettes and smoking one themselves. Sponsorships by tobacco companies are not around anymore on television. Companies controlling all aspects of a show are long gone and

corporate sponsorships are seen plastered all over anything a company can get their hands on during air time for action sports. Everything from billboards to the bearings
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