Action Sports and Television Essay

Abstract: Society is affected every day by many different kinds of sports.  These sports often govern society's way of life.  People all over the nation turn their TVs to sporting events, such as golf, during the weekends.   Scott Stossel states that "more than six million Americans enjoy watching golf on the weekends."  Parents  use sports as a teaching tool for their children.  Kids learn teamwork and discipline from team sports programs and  sports have also helped many students with their grades.  Kids who want to compete in school sports are taught to keep their grades up or they won't be able to play, but the greedy coaches and schools often look around grades to keep their "star athletes" in the games.  Adults have

Scholars have identified six separate components that must be present within a sport in order to be considered as a true sport. One of the first requirements on this list is that the sport must include a

Here, advertisements moved away from being short films as seen in the 60’s and focused solely on their sales pitch. A lot of commercials still kept the couples romance theme, but added a catchy song along with a nice jingle that pulled in the viewers’ attention. Other companies decided to include coupons that could be used to purchase other retail items at a discounted price to draw in customers. During the 90’s cigarette companies were forced to make the consumer aware of the hazardous issues cigarettes could cause but were still pretty amazing to smoke. Even with customers knowing the harm cigarettes could do to your health, people still had the urge contaminate their bodies for a puff of nicotine. Around this decade one company decided to throw a new product into the tobacco business by selling something to help people give up the bad habit of smoking. Little did they know, this product would change the tobacco market over the next few

The availability of television time also had an impact on the rise of skate. While the status of skateboarding was taking off, so was television and sport. The 1980s marked the introduction of innumerable network options (Cable’s Story, 2015). Not long after in the mid 1990s, the X Games kicked off and included skateboarding as one of its activities. From that point on the skateboarding market continued to flourish as more and more television shows came out about skating, along with the creation of video game such as Tony Hawk’s Pro

Product placement as a common practice began around the 1930s, when film studios needed cars for specific scenes and automobile companies would offer to help out. In 1982, Steven Spielberg’s E.T. featured Reese’s Pieces candy multiple times throughout the film, boosting Reese’s sales by 66% and bringing media attention to the concept of product placement (Wenner, 2004, p. 104-105). Today, the Federal Communications Commission (FCC) regulates embedded advertising in radio and television. Though many individuals claim such regulations are ambiguous and outdated, the Communications Act of 1934 requires broadcasters “to make sponsorship identification announcements in any paid-for programming” in Section 317 and “to report when any ‘money, service, or other valuable consideration’ is provided for the inclusion of a product or brand in a television program” in Section 508. In addition, the FCC’s own sponsorship identification rules “require a sponsorship announcement once during a program … if there is no obvious connection between a commercial product … and its sponsor” (Fujawa, 2012, p. 557).

"Image is nothing, thirst is everything." This is a slogan used by the soft drink Sprite. It tells a consumer not to buy a product because of the labeling, packaging, or the way it is presented, but to instead buy it because it tastes good. This seems to be an honest and open statement, not what you would expect to hear in an advertisement. Ironically though, just before this slogan flashes on the screen, Kobe Bryant and Grant Hill, two of the NBA's rising starts, are shown talking about how wonderful Sprite is. This slogan contradicts what the rest of the advertisement says, and it contradicts what the advertisement industry tries to do in general. The use of sports icons in advertisements for the food industry, especially those

Sport is seen as the most desirable element of television viewing. It has played a significant role in the growth of television, especially during its emergence as a global technological

Advertisements from smoking companies are not allowed to air on television. Instead, they put their magazines in ads, direct mail, and posters. Outside of cigarette stores, they have tons of posters advertising new products. They advertise new cigarettes with “new flavors” that make them seem appealing. At one point, the United States banned cartoony cigarette advertisements, because it was attracting too many younger kids.

Originally an entirely amateur competition the Olympics have developed into a unique opportunity for media exposure for athletes who would otherwise never have a chance to attain national or international fame. The Games also constitute an opportunity for the host city and country to showcase themselves to the world and for their political leaders the opportunity to polish their

Sports today are very popular not only in the United States, but also throughout the rest of the world. Due to the fact that sports have such a big impact on the world around us, it is common to see their effects on us as a society. Personality is who you are or in other words is defined as the sum of all physical, mental and sociable characteristics. It is important to understand the positive and negative side effects of being heavily involved in sports. What I have experienced from being involved in sports throughout my childhood and into my teenage years was that my personality was developed through sports and made me who I am. The results I came across while writing this paper have only increased my bias to the topic although it still had to be proven with facts. Sports have a positive effect on a person, much like it did on me mentally, socially, and physically. I came to my topic when I was trying to figure out what I was passionate enough to write about. Sports have always played a big role in my life and I had the opportunity to show how it affects people’s day to day lives.

Football has always been referred to as the beautiful game due to its simplicity and lack of pure physical punishment it is a gentleman’s game per say. Its origins however are very hard to trace back to an acceptable date or time in history. There are reason to believe that the ancient Chinese romans and English played some form of primitive football all the way back in 2nd and 3rd century BC ranging up to the 13th century. The first rules of the game were written in Cambridge, England in 1848, The proper foundation of the game was in 1863 when the FA (football association) was formed and in 1869 any handling of the ball was banned and the game had been firmly established with a set of rules some still in use today. The first game outside of Europe was played in Argentina in 1867. Like in any sport the rules are slightly changed to make it a better spectacle for the fans, the one major change in football was the introduction of goal line technology which is used for on purpose only to adjudicate whether the whole of the ball has crossed the line resulting in a goal.

Cigarette ads were banned from television in the United States in 1971 and in many other countries including Canada and Australia. A key benefit of sports sponsorship is that it provides a legal loophole for circumventing the ad ban, (Krapp, 51). Tobacco products have also been sponsors of sporting event’s for more than a century. With brands of chewing tobacco sponsoring the majority of baseball teams and making baseball cards with their brand name on the card since professional baseball sprung up in America. Tobacco companies have recently taken a lot of fire on their advertising to the youth of America. A study in Australia found that the brands that were most popular with children, aged 12 to 14, are the same brands that sponsor the state’s major league football competition,(Krapp, 52).

The sponsors’ logo could appear on the shirts of the players, logo on the playing field etc.

The company underwrites a number of extreme sports competitions and sponsors about three dozen athletes from alternative sports.

Tobacco Advertising was the hot topic it was in the late 90 's and early 2000 's, but it is still something we should strive to understand and functionally work with. The European Union and the United States have banned advertisements from television, while only the United States has banned tobacco advertising for sporting events.