Active Wear / Sport Wear

Specific purpose: My purpose is to inform my audience about why physical education should be

Over the last 10 years’ gym memberships within the United States have increased from 41.3 million to 54.1 million. The biggest trend over the last few years is becoming fit, more and more each day people are finding ways to live fit and healthier lifestyles. From eating the right nutritional foods, working out and people just wanting to follow the latest and greatest trends. The increase in gym memberships and the amount of people working out leads to the increase in athletic attire. For this exact reason athleisure wear was born, it is the newest fashion trends were people wear athletic clothing regardless if they intend go to the gym or not that day. People are wearing it to the office, shopping, to run errands and other social events. Athleisure wear consist of articles of clothing such as spandex, leggings, yoga pants, sports bras and fashionable sweats. Over the last 10 years an increase in athleisure wear has spread at a rapid rate globally, particularly in the women’s fashion industry. Since 2013 the increase in athleisure wear apparel has grown by 14% and accounts for 18% of the total clothing retail market. With this trend still catching on, active wear is expected to continue to grow at an average rate of 3.3% annually. Due to this rapid increase in purchasing athleisure wear the apparel industry will continue to grow especially Nike because they are the market leaders in active sportswear. For that exact reason I believe that Nike is a

The athletic apparel industry has shown a large increase in popularity. Global sales of sport clothing have increased from 146.1 billion US dollars in 2007 to 162 billion US dollars in 2012(Global Participative Sport as Consumption). Particularly in the United States, sales of sport apparel have increased by 7% from 2013 to 2014 (Wingus). There has been a large trend in healthy living, as “activewear accounted for $33.7 billion in sales and made up 16 percent of the apparel market” (Wingus). The industry is booming, as sportswear, specifically yoga pants, has transformed into people’s daily apparel. (Refer to Appendix Table 1) Huffington post noted, “people are wearing trendy workout clothes all day, every

This general awareness resulted in about 17% of the U.S. population becoming more enthusiastically committed to fitness activities, with 63% recognizing the importance of fitness activities and 25% of whom actually attending health fitness clubs. Also, a recent survey showed that 37% of exercisers were motivated by the desire to control weight. Consciousness about body image and the desire to reduce stress and meet new people also had an impact on the health club phenomenon.

Lululemon is one of the Canada’s best retailers of technical athletic yoga apparel. Lululemon’s yoga inspired apparel is marketed under the two brand names Lululemon Athletica for more mature women and Ivivva Athletica for younger girls. Lululemon primary target customers are educated and hard working women, who understand the importance of healthy and active lifestyle. Majority of these women are Caucasian who are mainly urban and have higher income, since Lululemon is an expensive brand .Most of their products are design to offer fit, performance and comfort while incorporating both style and function. On another hand, American Apparel

As the famous bodybuilder Arnold Schwarzenegger once said, “Training gives us an outlet for suppressed energies created by stress and thus tones the spirit just as exercise conditions the body.” During my 3 years of training, I learned much about what it takes to make an out of shape person to a healthy and fit person with just the right decisions and knowledge. For instance, I learned the importance of consistency, in which in order to be actively fit and healthy, there must be consistency. As a young fitness fanatic, I

Dance is a unique sport because it combines the grit and sweat of sporting events, such as track and field, with the style and extravagance of a fashion show (D.Fowler, 2000).

We come across many different cultures and fashion in our society. Some may indicate that the culture influences one’s fashion while others may oppose and state that each aspect stands alone. Fashion and culture fall into the following identity categories: chosen and assigned. Culture affects many parts of an individual, in some cases you can determine an individual 's culture by their speech and clothing; in addition to traditions and the environment in which they were raised. Whereas fashion may be impacted by culture and tradition, but it may also not interact with culture at all.

Central Idea: Exercise and physical activity are a great way to feel better, gain health benefits and have fun.

Since I was a little kid I had trouble with obesity, and controlling it. I wasn’t super active or athletic, except for in the summer when I swam for my summer league swim team, I didn’t like fruit or vegetables all that much, and I loved to eat junk food. And with my family, I didn’t feel like change was necessary in order to achieve success in life, so I didn’t really try to be physically fit,

People can be recommended to wear work out attire in order to teach simple yet effective workouts that everyone could enjoy in their own homes, finding a way to make exercise fun and easy for busy families can influence the community to do it. It can be a large scale effort to get private companies to donate their time or money for the cause of healthier communities.

Greg Critser identifies the main barriers to physical activity in modern society. First of all, being active was viewed as a personal choice, not an obligatory part of daily life. In 1980, TV became the dominant mass medium which occupied a high proportion of American leisure time. According to Greg Critser, an average American watches about four hours of TV a day and during these hours there is no physical activity. Moreover, when people watch TV they usually eat something or take snacks with increased caloric intake. Numerous researches have shown that children who watched television during childhood had a higher risk of becoming obese. CDC also found that children who watched four or more hours of TV per day are more likely to have higher BMI and skinfold thickness than children who watch less television. There is a strong positive association between TV watching time and the risk of becoming overweight or obese. The more television people watch, the more likely they are to gain weight and become overweight or obese. Second of all, cuts in school funds influence physical education and PE classes. The amount of time and frequency children spent in PE class decrease tremendously. Along with this, the level of rigorous activity needed in order to surpass decrease dramatically. By the end of the 1980s, Illinois was the only state that required daily physical

The fitness clothing market is growing rapidly. Customers’ new found inclination towards living healthier lifestyles has produced an increase in participation of people into various physical activities. Hence, the high levels of competition in the fitness and

How well does active-wear fit with the Vigor division (e.g. target customer, advertising and sales strategy, production capabilities)? What possible impact could this new product line have on the Vigor brand name?

Interest in active-wear is growing and does not appear to be waning anytime soon. Active-wear is both stylish and comfortable, which are two of the qualities of Vigor’s clothing line. Harrington Collection could seize this opportunity and jump into the active-wear market and launch a new line of active-wear under the Vigor label. In order to do this successfully,