Activity 15 The Deep DiveIntroductionHow Do

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Activity 1.5 The Deep Dive

How do professional design companies work through a design process? The video you are about to see chronicles the efforts of a world-renowned design firm, as they apply their process to the redesign of a common, everyday product.

One of the best-documented examples of the design process in action took place in Palo Alto, California, at an industrial design firm called IDEO. ABC News gave IDEO the challenge of redesigning the old and familiar shopping cart in just five days. Nightline chronicled the experience and aired the program on February 9, 1999.

This short documentary reinforces the idea that fantastic solutions can be produced under very difficult constraints when the designers have a
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16. Of all the things that we are surrounded by every day, what has not been placed through the design process?

Extend Your Understanding (Optional)
Engineers need to know what problems they are addressing. They must have an idea about the degree to which the solution should be carried out, along with what the solution should do to solve the problem. The engineer must also work within constraints, such as time and budget. A design brief is a tool that is used to concisely identify the problem, solution expectations, and project constraints. The engineer will often return to the design brief throughout a design process to assess the progress and validity of his or her creative work.

Imagine that you are part of that design team. The project leader has given you the responsibility of creating a design brief that defines the problem, states the expectations that the solution must meet, and identifies the project criteria and constraints. Your design brief will serve as a guide to the team as they work through the design process.

From your observations of the video, record your information in the design brief on the following page or in your engineering notebook.

1 What was the most impressive part of the team’s effort?

17. What advantages are there to having a design team with members that have non-engineering backgrounds?

18. There was a point in the

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