Ad Analysis Essay 11

Most people live their lives by trying to fit in or be like the person next to them each day, trying to out do one another. When commercials air, presenting gorgeous people with amazing bodies, it makes people want to out do them. The natural act is to be better. Nike Snow Day is effective because it features famous athletes like Rob Gronkowski, Odell Beckham and Elena Donne wearing Nike’s winter apparel, playing a game of football in the snow. The commercial features both female and male athletes so Nike appeals to both sexes, although the females are ignored throughout the ad. Nike also shows the commercials emblem “Get out here” near the end in a demanding way and Nike bases the ad on lots of American lives to connect. The commercial expresses ethos logos and pathos in an interesting approach convincing its buyers to invest in their products.

The Air Jordan advertisement I chose is fairly simple. It’s centered around a group of young men, mostly minorities, playing basketball. They’re on a concrete street court that is fairly dilapidated and littered with graffiti. The players are all wearing simple, worn out clothes, however they all have on high end Air Jordans. The main person in the ad is dunking over all the other players into a tattered hoop. They’re all trying to block him but it looks as if nothing can get in his way. Under this scene there is the words, “Rise Above”, and slightly to the right you can see the Air Jordan logo. Overall, the ad projects an urban, yet colorful vibrance

Skey says, “They clearly have a strong and emotional brand for young people.” Her quote benefits the idea of the use of emotional connections with their audience in the advertisements Nike uses. Leonard states in the Shoes, Diplomas, And The American Dream article that “Nike does have a message to market. The company is selling high-school and college athletes the prospect of not just a career but a future.” It is also stated in the article that people are “Willing to invest – to bet on – the future because of the seductive allure of the American dream” (Leonard). The products Nike sells can assist in the success of an athlete due to the use of the product. If a runner was to use crappy shoes, they may lack in their abilities due to the poor quality of the shoes. Another point is that if one is successful with a Nike product, they would stay with that product or upgrade when a better quality of the product by the same company, Nike, comes out. When success is found within one company, a customer is more likely to stay within the company product

There is not one human on this planet that does not strive to be great. This commercial reaches out to the population who strive to be great but have yet to achieve greatness. This ad is meant to motivate people that doubt themselves day after day, to finally stop making excuses and begin their journey to greatness; by demonstrating that no matter where you stand on the spectrum you can still become great. Nike successfully utilized a universal trait that all humans possess, to be great; by simply reminding consumers that it is possible.

The ad campaign benefits from continuity because it establishes Nike for a broader audience of people looking to find their personal greatness through fitness and athletics. Here is a link to a compilation of “Find Your Greatness” ads which all focus on everyday athletes, introspective monologues, and unique angles:

Jim Riswold worked for this campaign with the filmmaker Spike Lee and they both got inspired of this creative idea from the first Spike’s movie, She’s Gotta Have It. Jim Riswold recalled his inspiration from that movie, “There’s a character in the movie named Mars Blackmon who so loves the man Air Jordan and the Air Jordan shoes, when he has the chance to sleep with the girl of his dreams he won’t remove his Jordan’s” (Wieden + Kennedy). By his inspiration, Jim and Spike were starting to shoot their first Spike and Mike commercials, which was also the first time humor ever made into Nike spot. Jim and Spike executed the spots more easier than they thought because they caught the point of both Mars Blackmon, Michael Jordan and the Nike Jordan shoes together into one spot. Most of the audience already known who is the Michael Jordan, but less people known Mars Blackmon who is the number one big fan of Michael Jordan. So, Jim wanted to shot the commercial like Mars instead of Spike. Basically Jim made Mars pretended to produce, wrote, and recorded it by himself. This commercial was well executed and demonstrated, thus it gave the positive, playful and powerful identity to the NBA especially for the Jordan’s humanizing image as a big star

The company that released the ad that will be used is Walgreens, a drugstore chain that has a store in every 50 states, adding up to 8,000+ stores all over. They even have stores in the District of Columbia, Puerto Rico, and the U.S. Virgin Isles (“About Walgreens”). The video came out in September of 2016, which is right before the flu season begins. This AD can be seen on YouTube; as an actual video or an AD , as well as a commercial on TV. Thus allowing a wider array of people to see the ad.

This light-hearted ad is consistent with their overall brand image, brand personality, and other ads as their website features a running banana and what’s been dubbed as the “Brooks VIP Porta Potty” which you can also find available at a number of races. They also emphasize the importance of the “tech” inside a shoe and their community is encouraged to share tips and advice to other runners. Impact Magazine, where this ad is found, is a serious fitness, performance, and sport magazine, is a little inconsistent with their overall image. Flipping through the magazine, all the other ads are much more serious and/or information-intensive. As a result, however, Brooks’ ad stands out and grabs your attention. Although the ad overall is humorous and light-hearted, they also include some jargon about their shoes’ “tech” (i.e. mid-foot crash pad) that only serious runners would understand, including the reader. I believe it is an effective ad that grabs the reader’s attention but still delivers professionalism and credibility to its stance on high-performance

While “America” displays footage that is not connected to a script, “We Can Be” uses footage that ties directly into the ads script. West describes this element as a voice over, which “provides a road map that knits together visual scenes” (20). In “We Can Be,” Sanders’ voice ties the images together as he talks about the different policy issues that he is focusing on in his campaign. The fact that Sanders voice is used as a voice over instead of another paid announcer makes the ad all the more powerful. The viewer gets to here from Sanders himself about his vision for America and the change he sees in the world. As Sander’s talks about guaranteed healthcare for everyone, images of a nurse writing and a doctor with a patient are shown. When

The ad is of a young kid, probably 12 or so, who he is saying “I was told to quit” and “the coaches never noticed me” (Nike), but this did not stop the kid. He is out working on his game, running mile after mile, or running suicide sprints till he pukes while all of the other kids are sleeping. Nike does a good of selling their brand in either clothes, shoes, etc., but in this ad the sell that Nike is motivation, that Nike is that kid. The speech from the kid and the pictures of the people sleeping while he is working is a powerful message to viewers that Nike

A recent issue of the Times Picayune featured an ad for NeuroQuell, a pill created by a company named Health Assure promising relief from lower body nerve damage. Ironically, it was not the creativity or the flashy colors of the ad that caught my eye, it was its ability to blend in with the rest of the newspaper’s format and color. The NeuroQuell ad contained very few images and it read as a separate article in its own column. However, despite it’s lack of luster I thought the ad was cleverly designed.

So far in English 1101 I have learned many things. I have learned critical thinking and reading. In this section I learned things like how college will make me successful, how I think college will be challenging, and lastly about the difference between high school and college writing. The next section we did an educational history essay. This essay focused on a topic that in someone's educational past there was a monumental event that changed someone for the better or worse. The following essay we did was the Ad Analysis essay. For this essay we had to find two Ad’s that we found interesting, I compared and contrasted them. Each one of the essay’s was a different type of form. The educational essay was about your life experiences and the Ad Analysis was more factual. From these assignments, I have learned how to be a better writer through peer editing and time management.

As an AD of a large high school and supervising a home football game, The AD was called over by an usher due to a disturbance in the stands. Once on-site, the scene was an older man yelling at a younger man, and an older man's wife was crying and holding her head. The strategy used is to remove the young man from the scene to calm down the superior man. Then, AD will get the full story of an older husband and wife. Therefore, the AD will ask the woman if she seeks EMS for her injury and calls the athletic trainer over to help the older women down off the stands and give ice until the EMS arrives at the treatment. After dealing with an older couple. I will talk individually to the young man to seek his side of the story and id to know who the

A major component of the commercial is a sense of pride and accomplishment. Many people strive to be the best on the field or on the court, which is why many viewers around the world are able to relate to this commercial. Additionally, the advertisement uses humor as a means of connecting with the audience as well. About halfway through the video, the narrator convinces the viewer that if he can ride a bike then he can also ride a bull. Including humorous instances throughout the video provokes laughter and keeps the viewer watching. Finally at the conclusion, the director throws a curveball at the viewer, challenging him to try to beat LeBron James at the end of the advertisement. To think that someone would beat the King in a dunk contest is irrational; however, the comparison is intended to show that anything is possible, you must ¨Just do it.¨

An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. This strategy, when built in a rational and intelligent manner, will reflect other business considerations (overall budget, brand recognition efforts) and objectives (public image enhancement, market share growth) as well. As Portable MBA in Marketing authors Alexander Hiam and Charles D. Schewe stated, a business's advertising strategy "determines the character of the company's public face." Even though a small business has limited capital and is unable to devote as much money to advertising as a large corporation, it can still develop a highly effective