Ad Analysis Essay Eng 111

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

Magazine advertising share a common message theme: SEX SELLS. Advertising uses sexual content such as sexual or erotic images, and words or phases to attract the attention of the consumer who then notice the product. This form of advertising has been used for centuries dating back to the 1800s. The famous tobacco company W. Dukes & Sons Tobacco, used a strategy to sell tobacco in 1885, by inserting trading cards of sexually provocative actresses into their tobacco packages 3 ( see image #1 4). W. Dukes & Sons became the leading tobacco companies by 1890. How about this slogan “To make your skin flawless” from Woodbury’s Facial Soap company. The soap company was near its end in the early 1900s. To boost their sales, they changed their advertising. They had previously used images of a doctor’s face on their soap wrappers and advertising. Instead, they incorporated images of romantic couples showing attractive, young beautiful women along with slogans as “A Skin You Love to Touch” 5 to increase their sales. This strategy was very effective. The advertisement contained a couple; a young beautiful woman looking straight ahead and a handsome man looking at her. The male model is holding her right hand with his left arm is wrapped around her, holding her close to him. This gives the viewer the idea that the two models are a couple. The slogan in the

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

Throughout everyone’s lives either children and adults, brushing teeth is nessecary to maintain fine-white looking teeth. Yet many people who constantly brush when needed still fall short in achieving white, shiny, teeth even though they brush after every meal. This is due to stains from wines, acidic foods, or the coming of old age. Either one of these reasons could be responsible for why your white-shinny teeth become yellow. Imagine having a fine dinner with your special someone, only to smile and have them see your ugly, disgusting, yellow colored teeth. With 3D White Strips made by Crest, say goodbye to those ugly teeth and say hello to shiny, sparkly, white teeth. When people ask other people “How did you get your teeth so white?” Most

Old Spice is a man's deodorant company that uses a man's attractiveness to their company’s advantage. In this commercial a very fit male is telling you that your man may not look like him, but your man can smell like him. For example, “Anything is possible when your man smells like Old Spice and not a lady”(ENGL Rhetorical Analysis: Old Spice Commercial). This quote is promising that if your spouse or loved one uses Old Spice then he will not only smell great but it is possible to look that fit. Which is not impossible, but it may give false hope to some people, by making it look easier than it is to be fit. “Advertising is modifying the way it targets young people. Its renewed efficiency is enhanced by the current context of young people’s relationship with technical and technological devices” (Bermejo, pg. 157-165). This statement portrays the reason ads are modifying and blowing up most mobile devices. For instance instead of just seeing commercials on TV, we now see them on Facebook, Instagram, Snapchat, and almost any mobile game you

Advertising is the marketing of an idea in ways that encourages and persuades audiences to take some sort of action. In most cases, the action would be to buy a product or service while other are simply to raise awareness. Whatever the case may be, money is poured into advertising every day. Marketing agencies try various ways to convince people to buy their products using different persuasion techniques. After first examining an advertisement, one could analyze how each detail in the ad was specifically designed to affect its audience in a way that convinces them that they need what is being advertised. One would also be able to notice the values and important aspects of a culture through its advertisements. For

Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. By combining all the elements of gender stereotyping, sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic products.

The Old Spice commercial persuade the viewers to purchasing the body wash. The adverstiments were targeting couples; however, their main focus was to persuade females more than males. The Old Spice commercial targets female because they would go shopping and buy fragrance and soap products. In the adverstiments, Old Spice man said “I ‘am the man your man could smell like” were speaking directly to the female audience. The Old Spice commercial wanted to encourage females to go out shopping and buy Old Spice body wash in order to have their

This advertisement could also be aimed towards a group of males that enjoy activities that are seen as feminine in our society. Unfortunately, our society molds men into these arrogant beings that only care for football and women. If you do not comply with these current trends, then you are considered an outcast or commonly known as girly. This ad is allowing men to express their true identities, even though it goes against society’s standards of normal. The man within the ad appears to be breaking numerous gender stereotypes such as smiling, cooking, and dressing somewhat feminine. So, what if a man shows happiness or the fact he loves to cook. At least he is comfortable enough to show his true colors while so many hide behind a mask just to fit in.

Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have

Another weird thing about this ad compared to a more modern ad is the fact that there are so many word, at the bottom there is a couple of paragraphs describing the product and what it does even though it is indeed just soap. They also show another image of the box for the soap to maybe grab attention for people to go to the store and say oh I saw this in an ad. The image seems like enough to grab the reader's attention but

Despite the subject of the ad obviously being the product itself, the brand makes the unique decision of avoiding all text and making the Hulk’s sinewy arms the visual focus of their ad. This rhetorical tactic is surprisingly effective, because along with automatically gaining attention due to the inclusion of the Avenger, with the lack of written information put on the ad, a viewer is forced to examine the poster longer, simply to understand the angle the brand is attempting to take in order to sell their product.

In this ad sequence, they use athletes to try to get consumers interested in their product. They use extreme athletes, who of course, perform extreme activities. For example, they use Kyle Maynard, who is a mountaineer with no legs and no arms. He is the first quadruple amputee to ascend Mountain Kilimanjaro without the aid of prosthetics. In the ad we see him escalating a Mountain. After that, they use Chris Mossier, the first transgender to make it into national men's team. Finally, in the third ad we can see Madonna Buder and 86 year old nun. She is a senior Olympian thriathlete. She has the world record for being the oldest person to ever finish an Ironman. I think this appeals so well to the audience because using this type of eccentric athletes make the audience to watch it through the end, to see the conclusion. It also makes them believe that if they use this brand it will give them sort of power to achieve what they have always wanted. Because let's be realistic, we all have at least a dream in life, and to see that these people manage to achieve it even against adversity its

While the ad is simple, it is also bold. The ad is primarily black with a spotlight on the diamond making is shine brightly in the center of the page. The intensity of the diamond, which is the brightest object on the page, immediately reveals what the ad is for. The contrasting colors in the ad encapsulate the audiences’ attention immediately. The words at the bottom of the page are written in all capital, bold letters. These bold features all work together to make this ad one that practically jumps off the page and into your mind.

up about two thirds of the A4 sized advert. The picture is of a woman