Advertisement Analysis: Surface

The placement of the products and the words surrounding them are a key influence on how the advertisement is portrayed to the public. Makeup appeals to some people due to its ability to enhance certain features, for example eyelashes or eye color. In this particular display, all of the products that exemplify beauty remain uncapped allowing the consumer to better visualize how that product benefits them. It also conveys a sense of transparency because the brush doesn’t need to be hidden, moving the consumer to trust the claims of the other items on display. The other merchandise stands slightly obscured behind the enhancing products and appear to be sample packets instead of the actual bottle. Because of the white packaging,the item blends into

The commercial is very persuasive in many aspects. Throughout

Throughout everyone’s lives either children and adults, brushing teeth is nessecary to maintain fine-white looking teeth. Yet many people who constantly brush when needed still fall short in achieving white, shiny, teeth even though they brush after every meal. This is due to stains from wines, acidic foods, or the coming of old age. Either one of these reasons could be responsible for why your white-shinny teeth become yellow. Imagine having a fine dinner with your special someone, only to smile and have them see your ugly, disgusting, yellow colored teeth. With 3D White Strips made by Crest, say goodbye to those ugly teeth and say hello to shiny, sparkly, white teeth. When people ask other people “How did you get your teeth so white?” Most

The first second of the ad immediately gets your attention. The reason is simple: the man speaking isn’t speaking, he’s screaming. Mr. Mays screams and shouts for the first one and a half minutes of his two minute commercial. It’s all part of his character, the pitch-perfect pitchman persona he takes on in all of these commercials. Every commercial is the same: he has a beard, shouts a lot, and wears a blue shirt with khaki pants. The man is energetic, even spastic, but he is consistent. That consistency lends his product legitimacy. This man, Mr. Mays, is no unprofessional street vendor. If the salesman is reliably excellent, then his wares must be just as excellent. His actions speak even louder than his booming words. Watching his body language reveals several key gestures. The one he repeats over and over resembles a hug. He reaches out with one or both hands, palms open, and then in one smooth motion pulls his hands back and closes his hands into fists (with a bright smile). In fact, it doesn’t just resemble a hug, it is as close as one gets to hugging through a television screen. As silly as it sounds, standing in front of a camera pretending to hug empty space makes Mays seem much friendlier, and people listen to friends. It is just another way for Mays to make himself seem like one of his audience, or said another way it gets his audience to identify with him. Even his shouting

The two commercials that I thought were persuasive were the Skittles commercial and the Ford commercial.These commercials were in my opinion the most persuasive out of all the commercials because they used humor, and they were still very persuasive. The ford commercial being more persuasive than the skittles commercial I still liked them both equally.The Skittles commercial was more about being humorous rather than being so persuasive but was still very persuasive.

An example of an ad that tries to convince it's viewers to buy something would be a Tide commercial. During this ad, a Superbowl announcer gets barbecue sauce on his shirt. Then he rushes to someone's house in a golf cart. On his way to the house, many people took pictures of his dirty shirt and put it on social media. When the announcer is getting his shirt cleaned they use Tide soap and watch television. Then the announcer continues to go

I related to this advertisement on a deeper level, so I wanted to share it with you.

The commercial I thought was the most persuasive out of all of them was the Doritos and Mountain Dew commercial. There are several reasons why I thought this with some based on personal preference. One reason I thought that the commercial was very persuasive was because it featured two celebrities that mostly everybody knows. They had Peter Dinklage advertising for the Doritos half of the commercial and Morgan Freeman advertising for the Mountain Dew half. The commercial used both celebrities in a humorous and entertaining way that convinces the audience that the product is worth trying. The commercial especially focused on

The first commercial I thought was persuasive was the United Airlines commercial- "Fly United". It showed two people (probably a couple), traveling around with different objects, for different reasons, at different airports, while explaining why flying United was the best choice. They were attempting to persuade someone to fly United. They did this by using logos (appealing to logic on why United was the best choice using price, etc.), and ethos (by showing that the two in the commercial "endorse" United). The second commercial (the Superbowl commercial), had a cute "skit" for lack of a better word, with two little

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

That scene is impressive because the guy falls down while taking the purse out of her mouth. This commercial prove that by using Close - Up, your teeth will be stronger and healthier; you protect your teeth, they protect yourself. This commercial is not only attract women, it attracts all people who want to have a healthy teeth. By pointing that scene, this commercial is successful by proving what is the benefit of using Close-Up toothpaste.

My advertisement was for the book In Depth: The American Revolution. With this ad, we used humor, patriotism, and snob appeal. The message was that you would do better in history/social studies and would “give you the inside scoop of the life of the founding fathers.” We mainly focused on a historical standpoint to get the message across. The ad was using elements from other interpretations for a not-so obvious humor appeal. I’ve noticed that the ad was mainly pathos and ethos, but mainly pathos.

Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.

People who make advertisements for companies work really hard to make a unique advertisement that is different than other companies, that are selling related products. It could take months to make an ad to satisfy the companies expectation for what they expect in their advertisement and hoping that they can convince the readers the buy the product, they focus on the small details to make an ad unique compared to other advertisement. People are blasted with myriad amount of advertisements, but what captures their attention is something they could relate to, something that is pointed to them and something that isn’t common to what they see in everyday ads. Advertisers want to capture the attention their audiences by the simplicity, color scheme and using rhetorical methods such as pathos, ethos and logos. The “Don’t Drink and Drive” ad talks about crucial issue that could take someone’s life away, and was published by BMW and has all three rhetorical methods to make a miraculous advertisement.