Ad Analysis

1483 WordsOct 10, 20136 Pages
Samantha Main English 1020 “Got Milk?” My Analysis Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have…show more content…
If Chris Brown looks fashionable and trendy drinking milk, the consumer will think they would also. Wearing the milk moustache also makes him seem slightly silly and humorous, making him more relatable to the audience. The moustache succeeds in making him more real, and brings him off of a pedestal and onto the level of the audience, making them feel as if they are one step closer to being like Chris. In doing this, it makes the milk, which is the underlying theme, appear more attractive. This ad also gives you a sense that drinking milk will make you happy and energetic. Chris Brown appears in this ad full of life, with a huge smile on his face and him dancing off of the ground. It subconsciously relates Chris Browns image with drinking milk, making you think you will achieve that. Marketers of these “Got Milk?” ads have chosen a very risky way to present their product. Chris brown is a perfect example of how having a public figure represent a product can go wrong, since this ad was published, his image has taken a turn for the worse. Chris has received tons of negative publicity, people may think in consuming this product, they are supporting Chris Brown and his negative actions. Along the bottom left side of this ad, it says in tiny white letters “©2008”, this could suggest that the “Got Milk?” company wants to show people

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