Ad Analysis: Smoooth And Shine Collection Shampoo

The placement of the products and the words surrounding them are a key influence on how the advertisement is portrayed to the public. Makeup appeals to some people due to its ability to enhance certain features, for example eyelashes or eye color. In this particular display, all of the products that exemplify beauty remain uncapped allowing the consumer to better visualize how that product benefits them. It also conveys a sense of transparency because the brush doesn’t need to be hidden, moving the consumer to trust the claims of the other items on display. The other merchandise stands slightly obscured behind the enhancing products and appear to be sample packets instead of the actual bottle. Because of the white packaging,the item blends into

Firstly, the image presented by Herbal Essences catches the viewers’ attention. Initially, if one were to look at the advertisement, the first picture he or she would notice is “the woman” –Nicole Scherzinger. It is the largest image on the poster making her the central attraction. She is a celebrity which could influence her fans to purchase the product. Nicole looks happy with her smooth, shiny hair. This can lead others to think that the product gives customer satisfaction. Her face has a glow, which makes her look radiant. Also, one would notice that she is touching her shiny, wavy, black hair, which makes her look attractive and gives it a sexual appeal. In the online article “How can Advertising Affect Consumers?” the author states,

Magazine advertising share a common message theme: SEX SELLS. Advertising uses sexual content such as sexual or erotic images, and words or phases to attract the attention of the consumer who then notice the product. This form of advertising has been used for centuries dating back to the 1800s. The famous tobacco company W. Dukes & Sons Tobacco, used a strategy to sell tobacco in 1885, by inserting trading cards of sexually provocative actresses into their tobacco packages 3 ( see image #1 4). W. Dukes & Sons became the leading tobacco companies by 1890. How about this slogan “To make your skin flawless” from Woodbury’s Facial Soap company. The soap company was near its end in the early 1900s. To boost their sales, they changed their advertising. They had previously used images of a doctor’s face on their soap wrappers and advertising. Instead, they incorporated images of romantic couples showing attractive, young beautiful women along with slogans as “A Skin You Love to Touch” 5 to increase their sales. This strategy was very effective. The advertisement contained a couple; a young beautiful woman looking straight ahead and a handsome man looking at her. The male model is holding her right hand with his left arm is wrapped around her, holding her close to him. This gives the viewer the idea that the two models are a couple. The slogan in the

The first advertisement is from 1924, for Palmolive soap. In the top right section, a pretty white woman is shown sitting at a vanity. She is wearing expensive clothing and jewelry, while posing, looking toward the viewer over her shoulder away from the mirror. Her clothing, hair, jewelry, and the vanity would suggest she is wealthy or of a high socioeconomic class. The painting of her includes very vivid colors and stands out compared to the plain light beige background of the entire advertisement.

The commercial also tries to appeal to middle-class people as the spray is inexpensive and smells good. While, relating to the middle- class individuals it also seems to portray of regular-looking people. This therefore, makes the commercial look natural and realistic to the viewer, while attracting their attention. The framing of the image directs your attention to “Susan Glenn”, as if she was the only character in the commercial. The lighting around it predict her as if she was an angel, and no one was better than her. For example, in the ad she is seen floating across the street with firework sparks around her, like a light to a shadow. You can tell the love that he had for her, especially when he says, “not a girl, but the girl”. The bathroom scene at the end with the narrator, displays a feeling of sadness around it, as well him also being alone.

Advertisers, especially fragrance advertisers stick to a ‘house style’ and because of these similarities we have expectations of what they will include. The advert I have chosen is Estee Lauder perfume, which features Kendall Jenner. Some of the features we expect on fragrance adverts are glamour, beauty and attractiveness to be shown. It is very common for advertisers to use well-known celebrity such as Kendall Jenner. It is a technique to get people looking at the advert because audiences admire celebrities, success and importantly ‘beauty’. If a ‘normal’ ‘everyday’ woman were to be used for adverts then it would catch less attention, as they are not known and the product would sell less because people assume, if celebrities use the

When looking at this advertisement there is nothing sexy about it, but you do get a sense of cleanliness, and pureness. The advertisement is a headshot of Zendaya with

Beauty is an ideal that materializes in all different types of women. This notion is one that a majority of women across the world learn to strive for. They fill their lives with daily routines that maintain an image as close to perfection as they can. Exercising, putting on accessories, picking their outfit of the day and attempting to apply varying amounts makeup for an effortless look is a lifestyle common to many womem. Despite these notions, CoverGirl promotes a message that one’s own look is not as strenuous as countless women believe it to be and that applying makeup every day does not imply that women are required to create masks or layers of fake skin to feel beautiful. Makeup should simply be an aid for women who need that extra boost of confidence for the day. CoverGirl proves this to their loyal customers through their “Easy, Breezy, Beautiful, CoverGirl” campaign. This slogan explains their goal; it highlights the importance of natural beauty and embodies the idea of simply enhancing that beauty with just a touch of their makeup. Advertisements can deceive with the words that they say and the images they show, but there are always stronger factors that overcome the hidden assumptions in every advertisement. In the end, the audience is persuaded to seek the product and the goal of the advertisement has been achieved. CoverGirl uses the appeals of ethos and pathos in their advertisement to promote a claim that all women have a natural glow and beauty that can be

It attracts attention by putting Sofia Vergara, a popular actress on the page. With that, it stimulates desire because even though she has aged, it does not seem like she has. It seeks action by listing three reasons that it will do to your skin. The ad creates conviction by stating “ Start today to make tomorrow more beautiful!” Thus, persuading the reader that this product will make them look young and beautiful.

First, the individual in this ad is a young white female who has a sexy look about her. This product is being targeted at teenagers and young adults. The camera angle is up close to her face showing in detail what the mascara can do for the lashes. The lighting in

In the ad there are three young women. All of them have nice looking health hair, and they look like your normal people you would see walking around town. All three women are wearing two piece swimsuits in the ad. The models are showing a lot of skin, but not really any cleavage. To top it off their really not wearing any make-up also and everyone hair is down too. The background of the photo is just water, and it is in black and white too. The only color in the ad is the products, the words, and the logo of aussie. Also the product is place around hip level too. In the ad their saying that “You Don’t Have to be a Saint to Perform Miracles” because there product will perform the miracle you want to happen to your hair. Also they say it “The New 3 Minute Miracle Maker”.

In working to achieve a desired reputation, one of Herbal Essences’ original magazine advertisements, appeals to feminine nature. Published in 1973, this advertisement appeals to the women of that time. This woman is in tune with Mother Nature and surrounds herself with earthly creatures. To display their targeted woman, Herbal Essences pictures a woman in water surrounded by various jungle leaves and two white doves. This image of a peaceful woman begins to stereotype and to reflect the type of life that Herbal Essences believes every woman of the time lives.

The hairfinity pills are design to help people growth hair, nails and it’s also design to help you get glowing skin. This product start around the year 2011 it’s one of the popular hair growth products in stores today. Many woman felt as though their hair will never grow in certain spots, but this latest product change that. It became very popular in stores and hair stores around the early year 2012. It’s been taking the place of the other hair growing products such as the biotin hair pills. I would consider people to try these pills to help them with different types of growth. I am convinced enough that everyone would like to have a good feeling about themselves. Our aspiration as woman is to be beautiful so that we can have confidence in

The famous actress and model Sofia Vergara is the model for this advertisement. With her gorgeous look and stunning hair she can attract any person going through a magazine. Her golden hair with golden eyes and eyebrows are what covers most of the advertisement and this shows the aim of the advertisement. Her white shirt, like the color of the shampoo bottle shows connection between her and the product. Her natural beauty with the classic smile captivates

The visual text about the Tux Soap is an advertisement created to convince women that using Tux Soap for their body will improve their complexion and make them appear more visually appealing. It is targeted at women, aged between thirteen to fifty because society seems to demand that it is essential for women to look extraordinarily beautiful and have flawless skin. The advertisement appeals to the targeted audience as the beautiful woman on the advertisement with flawless skin entices young and older women to want to try Tux soap.