Ad-Lider Embalagens, Sa: Marketing Research for Drawstring Trash Bags in Brazil

In term or product, Unilever should develop this new brand by modifying the formula of Campeiro and thus meet the expectations of cleanliness and fresh aroma of the low-income consumers. Even if consumers prefer cardboard boxes, the new brand will be sold in a plastic sachet since the packaging does not count a lot in the decision criteria process. This new brand should be priced at 1.8. (see Exhibit 2) just a little bit above Campeino price to show the quality of the new product. Unilever will have to maintain low margin for its new brand to reach its target but can reach profitability with high volumes of sales. In term of promotion, Unilever should position its new brand as a very effective product which can be used in everyday life. Advertising should show the satisfaction of a consumer while washing it clothes. In term of communication expenditure, a 70% below the line should be used since we are targeting the low-income segment. Besides it will cost less money to Unilever. The packaging has to be very simple and be different in term of color with the ones of Omo and Minerva. Finally Unilever will sell this new brand in the specialized distributors since it is the distribution channel where low-income consumers shop.

To differentiate the brand from competition, labels and packaging would be used. Moreover, all visual communication tools and promotional items featuring the brand logo and

External and customer information: the economic situation, the potential volume of trash bag market, the awareness of the brand, customers’ preference, customers’ daily purchase behavior towards to trash bag, the possible acceptance of this new product, the competitors’ situation, the fierceness of the competition, the potential volume of trash bag market, the awareness of the brand.

The company has launched a new line of products in a bid to improve its competitive edge in the retail industry. In addition, the new line of products aims at meeting the demands of customers at all levels. The new line of products includes products such as vegetables, deli services, kitchen essentials, designer clothes, and décor products. These products are targeted to a certain group of

The author proves the falsehood of the long known assumption that plastic is a threat to our planet. By citing the research done by the U.S. Environmental Protection Agency, the author convinces his readers that not only are plastic bags not harmful as people think, but also beneficial. This surprises his audience and shows them how exaggerated the cries of environmentalists, which gets the readers wondering what else have they falsely believed in and what other information are paper-bags advocates hiding from them, and that pulls them into the argument and intrigues them further. Additionally, Summers lists the harmful consequences of using reusable bags by presenting research results and observations. This alarms the audience and raises concern in their

AmorePacific had made inroads in the export market in the French market, began selling its first brand in 1988. But they had no successive distribution intermediaries and experienced failure. By then,

Each year there is an increase in demands for plastic bags, and therefore more are shipped, creating further environmental pollution concerns. This increase in demand has lead to the phenomenal upsurge in the use and misuse of plastic bags globally, both in developed and developing countries. Statistics show that 4 to 5 trillion plastic bags are produced per annum, whereby North America and Western Europe account for nearly 80% (Geographical, 2005; Reusable Bags, 2005). Cheeseman (2007) states that approximately “380 billion plastic shopping bags are used in the United States annually”; in turn, only 0.6% of this is recycled.

It is expected that during a period of four months, the company will sell about 333 lbs. to each of the thirty stores in Jalisco. These stores mainly focus on selling quality products and food, the customers are middle to high class, and most of them are educated about

A case study on Ad-lider Embalagens, SA: Marketing Research for drawstring trash bags in Brazil

 Introduction……….  History………  Brand Inventory………  Brand Exploratory………  Gap Analysis………  Recommendations………  Conclusion………  Bibliography……… 

Coach has a very strong brand image. They continue to gain new customers and because of devotion and loyalty they are able to keep repeat customers. Brand image can be considered everything to customers when searching for a handbag. Industries that manufacture handbags must be able to provide what is considered a “chic service”, while continuing a “thriving business” (Foster, 2006). Due to the brand image that Coach has they are able to introduce new and more risky handbags with the confidence that most current consumers will continue to purchase their

Interpretation of Consumer and market data provides vital information concerning the likelihood and weak point of the company product. Therefore, while reviewing the data Dana should focus on the key factors

The Colopast Company was founded in 1954, when Nurse Elise Sorensen’s sister had an ostomy operation. That’s why the idea come up in mind to create ostomy bag and with this bag they could change people’s live who had this operation and give them a little light to live full live again. Elise started to collaborate with Danish manufacturers and after three years, in 1957, Coloplast was born. Coloplast is a Danish company, they have headquarter in Humlebæk and they are representing itself on the most important markets. The company has 8000 employees all around the world, in more than 50 countries with a production in Denmark, USA, China, Hungary and France. Their main products are ostomy bags, catheters and wound dressings. They have three specialized categories such as Ostomy care, Urology & Continence and Wound & Skin. They are available at hospitals, retail shops and wholesalers, and also they deliver their products to their costumers as well it is called homecare. As the BRIC countries has a high growth in every market Coloplast wants to enter to one of these countries, China and India. They would like to take the wound and skincare products to these markets. In my assignment I will explain deeply their situation.

The marketing department of B&L has analyzed all the above data and arrived at the

Most of the company’s products are closely related in the sense that they are household products such as Always,