Persuasive Essay On Rolex Ads

Advertisement is a form of communication intended to persuade consumers to purchase or to accept the ideas, products or services. Advertising persuasion strategy not only has logic, but also has a unique artistry that advertisers use to find many effective persuasions for various kinds of target markets. Different ways to persuade customers for the same product could have distinct effects by analyzing targets, appeal methods, and angles of vision. Two different image advertisements for watches are analyzed with rhetorical strategies thereinafter, which have entirely distinct groups of the target audiences.

In order to get the attention of a potential buyer, a marketer must create an image that will stir curiosity and connect to the viewer’s subconscious mind. First, we see in the background, looking through a window out into the street at night. The middle ground shows a gold Rolex as the center of attention. In the foremost ground the copy reads “Add some elegance to your life.” “ROLEX” and the Rolex’s crown symbol. Most Watch’s advertising sets the time on the Watch to ten minutes after ten. This ad like most watch advertisements used the 10:10 method for the aesthetic reason.

Visually, most companies in todays media present models and unrealistic figures in their advertisements to make regular people strive for greatness, so much that it has become an issue in today’s pop culture. This Nike commercial completely went

Advertising Age (2011) outlines a new marketing plan for Old Navy. The company is planning the campaign with the 25-35 year old male demographic in mind. With a fairly narrow target market such as this, the campaign's message and media can have a high degree of focus. That focus, however, has to come from certain assumptions that the company makes about this target audience, specifically with respect to how the audience can be reached and to what messages the target market will respond. This campaign is focused on online videos, that are intended to be watched on a computer or mobile device, as opposed to television. The message of the spots is to differentiate Old Navy from the clothes that are characteristic of other demographics. In this case, the other demographics are represented by "Supar Tool" and "Corporado" characters that are caricatures of younger and older demographics respectively. The central message is that Old Navy helps you "dress like a man", not like those caricatures but a man that fits a different demographic and psychographic.

The commercial of topic is the 2016 Toyota Prius commercial shown in the Super Bowl. The purpose of this ad was to disprove all other assumptions about the Prius in general as well as show the appeals of driving one. Since the Prius is generally viewed as ‘uncool’ the commercial focused on fast-paced and interesting aspects to make it appear more desirable. However, in today’s society, in order to make a product desirable it has to appear ‘sexy’. The Toyota Prius commercial attempts to introduce a better and sleeker car by means of color association, extreme framing and scale, and an up-beat plot and music to match the mood.

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

In advertisements, every color, shape and position are pivotal in getting the point across. When looking through various magazines, a ring ad from the November 2016 issue of Birds and Bloom caught my eye. Though the ad has a short article to describe the jewelry being sold, it was the image that captured my attention. When analyzed on a persuasive level, the image utilizes multiple techniques to draw attention and entice the audience.

3) In this essay, Bordo discusses how and where one is positioned, as subject or object, and in the moment of vision. The section, “Rocks and Leaners”, Susan Bordo presents an argument that the gaze and position of men in advertising give off a message of masculinity. She describes the gaze, and how it can show dominance. The male models are the objects in the advertisement and meant to create a certain reaction depending upon there position. There is the “face up, face down, and stare down” (182). She also discusses how often in advertising, the lean is used in a seductive way. The angle of the camera is used as a powerful tool in advertising to capture certain moments and feel that the product is trying to convey. Whether it is a seductive lean with a face of stare, the male model is trying to get the viewers to remember and focus on him, therefore selling a product.

Smoking is one of the leading causes of many lifestyle diseases. However, cigarette companies, such as Camel, still advertise them in hopes of gaining customers. Some of those customers are teenagers who end up getting addicted to smoking due to advertisements that seem appealing. Camel’s advertisement for the Camel Crush Bold is one of those appealing advertisements.

Dior Suavage Makes The Heart Yearn For The Wild Jib Fowles’ essay “Advertising’s Fifteen Basic Appeals” analyzes the different appeals that show up in advertisements. The appeals range from the need for nurture to the need for sex. The viewers witnessing Dior’s new advertisement for Dior Sauvage, featuring Johnny Depp, are not immune to these basic appeals. The appeals used to captivate the audience include the need to escape, the need to satisfy curiosity, and the need for aesthetic sensations.

In this occurrence, the men’s clothing being promoted are suits Macy’s exploits every man needs a suit in their closet for any occasion or event. The commercial begins with one of the men riding a scooter with his girlfriend/or wife in the back they are trying to sell fun but also confidence with every purchase; the man exhibits the idea of Motorcycles associated with masculinity. This commercial uses bright colors such as red and white displays informative headings with the sales discounts; the actors are also jumping up and down posing in their outfits. These color schemes and headings appeal to the human eye; the male actors are shown in a way that makes them look sophisticated and handsome by the way men pose, stand, walk with confidence, and tug on their blazer. This ad shows the discount numbers in large font, for example, 75% off on all clearance suits for men.

This advertisement for Ralph Lauren’s cologne “Red” screams power . In this specific layout, there are numerous images of a man being in expensive car’s and having women drive his boat. Those actions give off a vibe that advertisers believe this type of living is what all men truly want and desire. The advertisers try to capture the viewers attention by providing unique color schemes, texts, and images that draw them in. Not only are the red and black colors symbolism for power but it’s also the way the advertisers wrote their headlines. The name of the cologne is capitalized and italicized which shows a sense of power and priority to viewers.

Movado, a company established in 1881 by Achille Ditesheiem, has become one of the top luxury watch brands in the world today. Movado has always continually been innovating in all aspects. Movado 's historical success gives a strong background financially, technologically, and strategically. An analysis of the brand, the history, the present, jobs of high managers, customer responses, and incites. Will be presented with through details and examples. After the analysis, we expect to understand how the hierarchy of Movado created the one of the largest names in the watch making industry, the struggles faced by the company and what it takes to strategically plan such a big brand. Along with that we want to learn why Movado is able to attract

In this first advertisement, soccer great David Beckham is pictured looking through the camera at the viewer of the ad. This specific ad works well to reinforce the myth that one’s happiness depends on his or her social class. He is in a state of thought and is dressed in a suit with a watch sitting comfortably on his left wrist. The watch is the same as the featured watch to his right, the Bentley 05 Unitime, a watch that retails for just about ten thousand dollars. Behind the watch there is a Bentley, a luxury car available starting at around one hundred eighty thousand dollars. These two extremely expensive things represent the idea that one will become truly happy if they possess both the car and the watch, or at least just one of them. The ad is situated on what looks like to be the runway of what looks like a private airport enclosed by mountains on both sides. The clouds in the sky are a balance between dark and light. Also, the ad features lettering that identifies and describes the watch. The wording at the bottom left of the ad boasts about the watch’s quality by using words like; style, performance, luxury, accomplishment, class, etc. In today’s time and age, these words are synonymous with how happy a certain individual is. Society views people that have these or possess these qualities as happier than those who do not. Overall, this ad sends the message that the people with the most class, style,

What is interesting in this market is that there are no clear leaders. Even though each company’s goal is to make the more profit as possible, we can’t define any leader since they have different strategies and objectives.8 [ (Tower) ] For example, Patek Philippe’s core ideology is to have the most prestigious brand and to make the most expensive watch as possible, and target the most prestigious people which is a really niche market. In comparison, Rolex’s purpose is to be a more accessible luxury brand and make the most sales as possible. It is difficult to compare them in terms of success, Rolex sells more but Patek has a much higher reputation.