Adaptation Of Smartphone Application Into Restaurant Business

1348 Words Oct 13th, 2014 6 Pages
Research Proposal on
Adaptation of Smartphone Application into Restaurant Business in Edinburgh

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Introduction 4
Background of the Study 4
Problem Statement 5
Research Questions 6
Methods and Procedures 6
Limitations 6
References 7

Abstract
This research discussed the adaptation of Smartphone application into restaurant business in Edinburgh. This research is undertaken to study the adaptation of Smartphone application into restaurant business in Edinburgh. Problems addressed in this research are role of Smartphone app for restaurant owners and customers; utilization of apps to boost business; designing of Smartphone apps to attract the customers; cost effectiveness and efficiency for business and comparison of Smartphone apps to websites. The research will follow a descriptive design. Survey methods will be adopted and questionnaire will be used as instruments. Data will be analysed using descriptive statistics. Mean and deviations will be calculated. Introduction
The explosion of mobile devices caused an increased use of mobile applications. At the same time, this high adoption of mobile applications was reflected in the high demand for tablets and Smartphone that made people spend a lot more time on their mobile devices. Obtaining a high involvement of consumers…

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