Adaptation Of Smartphone Application Into Restaurant Business

|Mobile advertising – Provides growth opportunity |Global and socio-economic conditions – European and Asian countries |

More and more people like to eat outside in a restaurant. Restaurant services can help people establish the satisfaction of ingredients, provide considerate services, and save customers’ time. The restaurant industry occupies an important place in the service industry, and because the demand of customers is increasing, the demand on the level of service is becoming greater. The stages of the industry’s life cycle are typically separated into three stages: beginning, maturity, and recession. The restaurant industry is clearly in the maturity stage. For now, people usually can find what they want by using some Apps, and find the restaurants near them. It is convenient for people to eat in a restaurant. The trend of restaurant will be continued in next five years. The charts(4) below showed the restaurant industry sales have been increasing since 1970, and the restaurant sales was $709.2 billion dollars, the sales of restaurant industry included commercial restaurant services, eating places, bars and taverns, managed services, lodging places and retail, vending, recreation, mobile. Commercial restaurant services occupied the most sales from restaurant industry. The major emerging trend in restaurant industry is the way we manage restaurant, more and more technological products were used in restaurant, we use tablet to order food. Restaurant were using advanced technique to have a better dining experience, like the

The impact of the development of the mobile software is that it'll increase the number of customers to our products. The advantage of this application is that we will be able to be capable to access our buyers cheaply, regarded that applying it will be without difficulty available to our patrons once they purchase the mobile phones. The time utilized by the customers to surf will emerge as highly diminished. On account that they are going to only need to faucet the appliance on the phone alternatively than using quite a lot of time typing the content

Over the last ten years app base technology has evolved marketing methods of the fast food industry and increase the exposure of companies to the end consumer(Elgan,2014). Apps have also helped the fast food industry give customers access to menu items, advance payment, and GPS store location(Elgan,2014). The change has helped the fast food industry enhance the experience of consumers and has helped them increase the service that they provide.

To bring ease to the customers and profit to the company, more and more technology has been deployed. The company is using an android application known as “AccessmyFood”. There are reality codes printed on food packaging. By scanning these codes, customers can translate data from supply chain systems such as farms, suppliers, date, time, location, ingredients and other variables into an animation which consists of the faces and voices of real farmers. This application keeps customer aware of the origin of the food, thus, bringing in a sense of confidence in them. Digital boards showing menu are placed inside the restaurant that captures the attention of customers through animation and

Technology impacts the successfulness of an organization because it allows consumers to search for multiple service providers at one time to compare prices, previous customer reviews, and ratings. Technology is the innovations in the organizations field (Robbins, 2005). The market for caterers is through word of mouth or experiences with the business, you would expect an individual to use the Internet to source out the best option. After some quick searching on the Internet, we have located the website for The Rose Garden. The owner of The Rose Garden expressed her concern with the need for his business to expand its marketing and online presence (Leonhardt, 2015). Having a website is a key component for making your business known, making it accessible to more people, allowing people to see reviews.

In the article, “The State of Social Media,” Martin looks toward the future of so¬cial media and discusses the ample possibilities and potential pitfalls (2015). Social media marketers need to be aware that they are not misleading consumers. Users do not like when they cannot distinguish between ads and content. Misleading ads could backfire on the marketer. Social media sites will need to tackle the challenge of making advertisers happy and keeping their number of users growing. (Martin, 2015). “Mobile will continue to grow at alarming rates and will drive how users consume media. Social will open the door to additional ad opportunities on mobile, and budgets will shift accordingly” (Martin, 2015, p. 23)

Currently the restaurant has no website and relies on meta-crawlers to publicise its work. Therefore this assessment will analyse the current activities at the restaurant in terms of e-marketing and suggest a range of improvements to increase visitor numbers and

Mobile advertising has generated into one of the most popular forms of advertising, it allows advertisers to target consumers anywhere at any time’ this statement highlights the growing opportunity that has become available for advertisers that once did not exist as they now have round the clock access to consumers. Ofcom has released the increase of smartphone users throughout the Uk, smartphone users has increased with ownership of two thirds (66%) of UK adults, up from 39% in 2012. The vast majority (90%) of 16-24-year-old own one; but 55-64 year old’s are also joining the smartphone revolution, with ownership in this age group more than doubling since 2012, from 19% to 50%. Judging by the figures, today’s environment can be described as a smartphone society the surge is being driven by the availability of 4G broadband which is now giving consumers online access to the internet 24/7, although the number of smartphone users has increased it is important to keep in mind that the price of smartphones has also. Apple has recently released an iPhone which costs £1,149 although it may offer a lot of features that advertisers can take advantage of it may

Marketing is about planning and conceptual implementation of procedures involving the product, pricing, promotion and distribution of good and services to create an exchange that satisfies individuals and fulfil the goals of an organization (Kotler, 2003). Hand phones have become a major part of our lives. Today, it is being commonly used all over the worlds. It has being a luxury to essential for some of us. Hand phones are one of the things that we cannot do without, for one reason or another. We have come to depend on it, increasingly so, and in doing so it has become a need. Having hand phones can prove to be very useful but it can also be said otherwise. There are both advantages and disadvantages to owning a hand phone or being in the midst of people who own them.

Focus: Entering into new services like table booking and restaurant services has possibility of creating disruptions in its core solution of Restaurants listings

Customer can easily get in touch with Restaurant N’Joy through website and mobile application. Mobile application can be downloaded through Play Store and Apple Store. Since nowadays everyone can get easily access into internet network thus it help for those who want to have a lunch or dinner to

They said to the owner of this restaurant, that their app will never change something for him just this will allow customers to have an information. They gave the opportunity to the owner of this restaurant to do some advertise by a new way of communication which is

Deploying a point of sale (POS) solution tailored to suit the restaurant business offers many benefits to owner/operators; from automating operations, streamlining communications, tracking inventory, and analyzing their business with a touch of a button. While the most commonly utilized features of a POS solution have helped restaurants increase revenue and boost profits, some owner/operators are looking beyond basic functionality and utilizing a combination of features to enhance the customer experience.

Nowadays Social media is the best way to provide information about their products, services and get feedback on the same time. Domino’s has heavily adopted the social media such Facebook and Twitter in order to boos up their sales. The brand has its profile on Facebook which informs the public about all the promotional offers. When Domino’s introduced its new “Speciality Chicken” in April, 2014 then it had celebrated by giving away 25,000 Speciality Chicken orders to the selected Facebook fans who entered the Domino’s fan page. (Domino’s Pizza Group plc, 2014). Domino’s had launched tweet-to-eat campaign on May,2015 where customers could order pizzas via Twitter.