Adcart Case Study

Promoting any business involves some trial and error. This is why we need to put in place a system for measuring the success of the marketing methods, which could be as simple as asking each new customer how they heard of you or including a promotion code for specific campaigns.

Marketing is a process of attracting new and potential customers while keeping and improving current customer relationships (Kotler & Armstrong, 2014, p.26). Good marketing strategies are the needs of any organisations including non-profit organisations. Applying strong and wise strategies is a way to attract more customers as well as achieve organisational goals and sales. Some of the biggest non-profit organisations today are Salvation Army, Red Cross, Hospice, and so on, who provide charitable programs and family stores around the world in order to sell second-hand products to people and improve the social living conditions. This academic essay will particularly look at the Salvation Army Organisation. With the aims of preventing poverty, social and spiritual distress, Salvation Army has an operation of 126 subsidiaries coordinated by the Headquarters in London (The Salvation Army, n.d.). In this essay, the five different promotion techniques employed by the mentioned family store will be examined in accordance with the marketing concepts. Each technique will be discussed in terms of the viability and feasibility that help the store promote its products, attract more customers, and especially meet its objectives and improve sales. Finally, some suggestions to improve the sales, attract customers and donors will be given.

Sales and marketing: Company apply community-based promoting approach that includes vigorously in neighborood’s network, furthermore, building them through supported occasions

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Ultimately, the campaign increased connection, conversation and interaction, in addition to shifting brand perception. The results of these specific increases from PRSA’s case summary are detailed below:

Marketing can also encourage more motivation from employees because they can be prepared for any changes and will be confident to deal with these changes.

Management desires an increase in revenue based on the existing customer base. A frequent shopper plan serves as the preferred method

Here I leave a table, explaining the variations and differences among different marketing techniques used by each of these two firms:

Visit the Urban Outfitters site and enjoy the ongoing sale on wide range of products. Start saving more by spending less.

Which improve overall shopping experience with the same brand and it can strengthen a relationship with customers. This is also an important part of it’s competitive strategy and fulfilling customers’ need. Thus, it’s

Through the use of an Inventory Turnover Ratio formula, the One Stop DECA Shoppe is able to determine the average stock turnover. (Annual cost of goods sold divided by Inventory = Average stock turnover).

* More people will be exposed to the product. This will lead to greater sales. This will also improve brand equity. Through this positioning strategy Paramount will have a razor in each segment.

e. They can continue to improve their communications between stores, so that not only will managers know what products are selling the most within their own stores, they will be able to get information regionally and react quickly to the rising hot trends.

Grocery delivery app Instacart partnered with Wholefoods to deliver flower bouquets and other romantic products such as chocolates, cheeses, lotions etc. on Valentine's day in selected 15 cities across U.S. Wholefoods and Instacart was already partners .Wholefoods is one of Instacart's many supermarket partners. The $2 billion grocery delivering app has plans to expand its category .Though it is not specifically mentioned what products they would like to venture into next but they are inclined more towards products that has frequency and the quality of the product is better from another place in the city. Flower delivery is not a frequent purchase for most customers but during Valentine's day it can be a really good and profitable business to get into

The significance of this is that awareness may have direct bearing on consumer purchase behaviours, promotion and recommendations of the company, improved perception and loyalty, translating into increased revenue share.