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new competitors and they will tend to copy the ideas of products and try to dominate the

Companies often run into roadblocks when trying to move their business forward. Often times they center their focus on the internal and external factors that effect the business. Focusing on progressing in today’s economy external factors becomes priority for businesses. Being able to focus on these trends help business to strategically plan for any unforeseen circumstances. Before we evaluate the external factors we must understand there are two distinguished type of trends in the industry/economy. There are trends that offer strategic opportunities and the other that oppose threats to the company. Being able to distinguish between the two can open sectors of opportunities and new ventures for the company. John Deere also known as Deere & Co. has preceded many external factors in their corporation some of which may be posed as threats and others that are opportunities. Each trend is identified by a specific weight to help businesses to deal with them accordingly. For John Deere being able to obtain patents has been of ease along with innovation of e-commerce platforms. Nothing weighs in than international presence in the global markets. As these factors identify as opportunities there is always proposition for threats. John Deere produces agricultural machinery in this industry the weather and natural disasters can cause

technology, changes in regulation, and shifts in competitive dynamics. In turn, these forces had been

All of the above industries have their relations with the consumers of the world, as well as the competition in the same industry. The world is changing every day with new ideas every day all industries.

Industries will look different with all of these forces. The strategy will change based on how these forces look for the organization and industry. These concepts can be applied across the board, and they help organizations from getting trapped into the latest trends and technology out there selling solutions. This matrix really helps to

6 – Products and consumer perceptions are variable, so changes in strategy may be required to better address customer needs, technological developments, new laws and regulations, and the overall product life-cycle. By monitoring external conditions and shifting product development accordingly, a company can better target its consumers and learn to react to their needs.

Consumers use cost-benefit analysis in order to maximize utility. They do this when they are faced with a decision to make. They list the costs of the product, make a list of pros and cons for the product, and they compare costs and benefits to other locations that have this good and see which is larger. Consumers make different decisions when using this process because some goods have a larger pros list than cons and vice versa.

Many companies sway a consumer’s mindset by using emotional advertising. This type of advertising pulls at the consumer’s heartstrings and makes them act quickly without thinking critically. Strong images are used often in emotional advertising, as they provide a

What driving forces do you see at work in this industry? Are they likely to impact the industry’s competitive structure favorably or unfavorably? (Did we answer this question?)

However, this approach is limited. Due to globalization, lowering cost of production and availability of information, the competition is more fierce some than ever in most industries, putting more pressure on companies and shrinking their profit margins. In this competition race, products and services

Some of the key facts and critical issues presented in the case, begin with the understanding the development and evolution of an industry. According to Jack Parnell (2014), the development stages of an industry rely on the influences of competition and the potential profitability opportunities. At the introductory stage, a fairly new industry is being to make awareness of their product, however depend remains low because the industry is new. New industries rely heavily on technology and as demand begins to rises, the industry enters the growth stage (Parnell, 2014). When the industry becomes stagnant and constant this typically results in the parting of those who will carry on in the industry and the loss of unsuccessful competitors. This

Companies worldwide have taken this truth into account, and they have made efforts to appeal to a customer's emotions by adopting

Every person is a consumer in some way or another. Maybe it’s fuel for the automobile that is used to reach work, or maybe it is electronics such as iPad, mobile phone, or any other good or service. Prior to making most any purchase, individuals have to make a decision by doing some type of cost/benefit analysis. For example, just buying a loaf of bread can be difficult as there are so many choices of brands, types, and prices. Depending on what you will use the bread to hold, a hot-dog bun maybe the right choice, but then a decision has to be made if it is to be white or wheat. Wheat may taste better, but is it worth the dollar price difference? Another example would be using an internet site such as Angie’s List to search, select and schedule a service.

The introduction of new products can be a huge risk for a company, and for many

It is accepted that technology is improving with high speed, products features are increasing and cost is decreasing but current industry is itself is improving quality of its products. It feels no fear of substitute of current products. When any new feature is added in current products, customers tend towards new one but it does not effect on industry.