Address Customer Needs-Marketing

Jetstar introduced a passenger Carbon Offset scheme in 2007 in accordance with the government’s “Greenhoues Friendly” initiative (

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids’ market as a potential segment for the chain to target. Evaluate the kids’ segment against the four criteria for successful market segmentation.

The main purpose of the carbon tax is reducing greenhouse gas emissions, which contribute to climate change. It would be unreasonable to ignore this environmental problem, because British Columbia is located in the region which is highly affected by the climate change impacts like flooding and wildfires. Therefore, B.C. government

Though REI would seek new and innovative solutions to all aspects within the company, there is at least one were they could only offset rather than reduce. REI’s largest source of GHG emissions was REI Adventures which generated 31 percent of its total, namely flying members to adventure destinations. This exception was dealt with by purchasing carbon offsets as a part of the travel package, paid by REI.

But based on the previous analysis, for Canada, the method that can impact carbon dioxide emissions the most is the carbon tax system. A proper carbon tax will deter fossil fuels and encourage clean energy (Carbon Tax or Cap-and-Trade?, 2014). The carbon tax will provide a predictable price for carbon dioxide emissions for Canadians. As well, with the carbon tax system, there is more motivation to adhere to regulations because it will become a standard. The revenue generated from the taxation will also assist Canadians by ultimately facilitating greener practices by subsidization and funding environmentally conscious research. Finally, the practicality of reducing emissions under a carbon taxation system is much more functional than the cap-and-trade program. The carbon tax system has been cited to both grow the economy while reducing emissions. That is why a carbon tax system is a superior approach to the experimental cap-and-trade program for reducing emissions and growing the economy (Brander,

destination imposes climate change policies such as the carbon tax, which raise the cost of

In the spring of 2015, the premiers of Ontario and Quebec met to discuss to possibly introduce a carbon pricing mechanism in hopes of limiting the negative externalities associated with their industries. The agreement would lead to the imposition of a limit on emission caused by fossil fuels. Similarly, British Columbia has had a long history of imposing carbon tax as a method of punishing behaviours of its industries that cause environmental harms. While there is only limited disagreements between cap-and-trade and carbon tax, the introduction of such carbon pricing regulation has led to a greater debate on the effectiveness of carbon pricing to addressing environmental issues without harming the economy. While environmental groups and supporter

A. Marketing merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants.

For more incentive to implement a nation wide carbon price, let us take a look at British Columbia. “Since 2008 when the tax came in, fuel use in the province has dropped substantially – 19 percent more per capita than in the rest of Canada – and GHG emissions are trending in the same direction” (Elgie, McClay 2013, 8). These stats indicate that although a carbon price has been implemented in British Columbia, they have yet to fall behind in the economy. There are several advantages to carbon tax that all provinces can benefit from like British Columbia has. For instance, “due to the tax shift, British Columbia households and businesses now pay the lowest income taxes in Canada” (Elgie, McClay 2013, 8). If all other provinces were to follow suit the whole country can benefit

In managing the emissions of GHGs(Green House Gases), carbon taxes will be imposed mid 2012. "Economic theory anticipates that with the increased costs of emitting GHGs, drives emitters to downsize their activities." Salem Press (2009)

Government banned carbon trading schemes, creating demand for more fuel efficient aircraft as a way to save money (BBC, 2012).

In the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and the company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing, 2009). Marketing strategies need to tick off consumer needs and demand. Companies follow a set of marketing strategies to be able to achieve their set mission goals. Strategies like segmentation, targeting and positioning of the market is used to analyse the

The unit emission per passenger has also reduced due to the inherent capacity increase in the Boeing 737-800 aircraft. The new cap-and-trade scheme of EU for CO2 emission control can effect RA cost management based on the allowances to be needed in 2012.

CE 2.1 This episode covers the Preliminary Product Design (PDR) of group project titled as ‘PET Gateway’, conducted in the second year of my degree. This project was performed in KDU, Malaysia with the assistance of other three members in our group. It took four months to accomplish the project. Being a member of my group I was assigned specific tasks such as formulating a Survey & Questionnaire. I did analytical research on Marketing of Product, Customer & Demand. I have also planned the Creative Design of Product for the product assigned in the Project Development module of engineering course. I was occupied with the title of Marketing and Creative Director in this project. A pet door can be rarely found in Malaysia, but in the United States & Europe almost every pet owner has it. The pet doors out there in households is usually a small hole place in the bottom of the door. The material used is plainly a piece of rubber flap. This rubber flap will be lifted when the pet goes through it. The main purpose of having a pet door is to allow ones pet to enter in and out of the house without opening the entire door. But the problem with that is that any pet or animal can enter in. This product will allow only specific pets enter and exit the house electronically. With this, pet owners around Malaysia do not need to fear of stray cats or dogs entering their homes. This electronic pet door will open and close only for the pets with the specific