Adidas Case Study

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(1) How did Adidas become Europe’s leading sports footwear manufacturer, and what have been sources of its competitive advantage?
A. Adidas Europe’s leading sports footwear manufacturer.
Adidas, Inc. is a company that designs and manufactures shoes, clothing and accessories for sports and provides players with possible equipment that leads them to success. Adidas used to produce all their products on its own, but today Adidas does not produce all their apparel on its own base of development in the last years. This company first was begun inside the family house then, after in 1924 and 1936, Adidas delivered to players greatest achievable equipment that sports player’s need, Adidas then got the trust of world athletes. Also, Lina Radke and Jesse Owens are the best sports stars in the history of Adidas and winning the world’s trust.
However, Adidas almost went bankrupt in 1992 after, company adapting a unlike idea and adjustment intentional decisions making and leadership strategies, but after nearly ruined in 1995 company start using the best development method to success. In addition, after having economic problems, the company decided to add a special member to its group so that the company can get more financial support and adopted the name “Adidas-Salomon”, and the three-stripe design is the Adidas trademark. In 2005 letter, Adidas announced that they sold their partner company Salomon Group for Amer Sports of Finland. In August 2005, Adidas announced to buy Reebok and

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