Adidas Case Study

Competition and competitive markets are common in every industry. Especially since Globalization is influencing our economy, companies need to stay competitive in order to survive against new rising competitors, which are basically rooted in the Middle East Asia. Analyzing own strengths and weaknesses and capturing new opportunities or avoiding threats, are one of the most important factors for reaching this goal.

Adidas is one of the most famous manufacturers of top-quality sporting goods. It is the market leader in sporting good alongside with its competitive rival Nike. It also consists of Reebok Sportswear Company.They produce different types and variety of products to all age categories such as bags, shoes, shirts and more. The Adidas group, headquartered in Herzogenaurach (Germany) started in 18th August 1920 by Adolf Dassler. Adidas witnessed its first international success in 1954 and that is when the German have won the soccer world championship. Adidas has 169 branches worldwide and total revenue of 11.9 M Euros. Adidas is well known of sponsoring many sports events such as world cup or Olympics in addition to the use of its products

The Business started as a footwear company by two brothers Rudolf and Adi after their father, who initially owned a shoe business. It started in 1924 in Germany.

Adidas is a German multinational corporation. It was founded in 1948 in Herzogenaurach in Germany by Adolf Dassler. This company belongs also with Reebok, TaylorMade-Adidas golf and Rock port to the holding company named Adidas Group. Its core business is to design and manufacturer clothing (especially sports cloth.) and accessories. Besides sports footwear the production is thus also focused on bags, watches, eyewear, shirts and others. Adidas is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world. Adidas strives to be the global leader in the sporting goods industry with brands built upon a passion for sports and a sporting lifestyle. To anticipate and respond to

The competence of the Under Armour, Nike, and The Adidas Group are energetic and can be maintained continuously. All of three companies focus on the development, marketing and distribution of branded performance apparel, footwear, and accessories for men, women and youth. In one hand, they both have a large powerful brand image and benign reputation, in the other hand,

Adidas is a German worldwide corporation that designs and produce sports shoes, clothing and accessories headquartered in Herzogenaurach, Bavaria. It is the largest sportswear manufacturer in Europe and the second biggest in the world. Football kits and the associated equipment for football has always been Adidas main focus  . Adidas remains a major company in the supply of team kits for international association football teams and clubs. Adidas makes referee kits. Adidas referee kits  are used in  competition internationally  and used by many countries and leagues in the world. Adidas has been a go-getter in the area of footwear for the sport, with famous examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the honor of the bestselling boot of all time. The soft-ground equivalent was named World Cup and it too remains on the market, timeless and iconic.

using the weights and costs of debt and equity. The formula used is: WACC = wdkd (1-T) + weke.

The name Adidas derives from the creator’s name, Adi (Adolf) Das (Dassler). Contrary to Nike’s origins in running and track and field, Adidas claim to fame came through its soccer cleats, which were the first to feature removable studs. Adidas first major victory was when the German Soccer team won its first World Cup in 1954 while wearing Adidas soccer cleats. Thus, Adidas for a long time was considered to be the premier brand for soccer equipment, and only later in 1957 did they begin to develop shoes for track and field, and then later its signature three stripe athletic

Adidas have an objective of being the world’s best sports brand which shows great ambitions. They have maintained a great image therefore they have a lot of popularity and brand recognition. Adidas have a strong market

It’s product lines varies around 20000 items, from soccer to inline skating to outdoor jackets with thousands of product varies. On August 18, 1949, Adi Dassler, registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees. On the same day, he registered a shoe that included the registration of the soon to become-famous adidas 3-Stripes. From humble beginnings to a worldwide example of overcoming adversity. Franz Beckenbauer was the first man to wear first ever

In 1964, college track athlete Phil Knight and his coach Bill Bowerman started Blue Ribbon Sports, a distribution company for what are known today as Asics shoes. In 1971, Blue Ribbon Sports began designing and selling their own shoes and changed their name to Nike. Nike is no stranger to bad press and highlighted in a 2014 Business Insider article written by Lara O'Reilly, she mentions a few of the bold moves they made over the years that have garnered attention, starting with the change of their name. Another controversial move they made was with their slogan, “Just Do It”, which was admittedly inspired by the last words of a serial killer right before his execution. Furthermore, they also endorsed their first professional athlete who was nicknamed the “Bucharest Buffoon” because of his scandalous reputation. Phil Knight has been quoted as saying, “It doesn't matter how many people you offend, as long as you're getting your message to your consumers...” In this submission, I will explain how Nike came to its sweatshop scandal situation through its expansion strategy, the positive and negative impacts of this strategy, how Nike responded to this situation, how the company could have responded differently, and what would the consequences have been as a result.

Adidas: a German multinational corporation that designs and manufactures sports shoes, clothing and accessories headquartered in Herzogenaurach,

Adidas is a manufacturing sportswear in B2C, with many points of sale or online sales. Adidas wants to be close to customers, and created innovating concept stores, as explained further in our file.

1. What is adidas’ position in the athletic shoe market? How does the brand seem to be doing in this market? Position: the position of adidas has transferred from “leading supplier of soccer footwear worldwide” to “leading sport brand”. Adidas was founded in Germany in 1920. In 1995, it became a public company as well as the leading supplier of soccer footwear due to its great performance of footwear sales. In 1998, adidas began to move into the U.S. market. Adidas doubled its U.S. market share within only one year, so it hoped to continue to make big move in following years. In its way to U.S. market, adidas confront with the

Adidas Group, as one of the world’s retail leaders in sportswear, has as primary target the sports participants, including high performance athletes, as well as non-athletes who are inspired by those at the highest level of their sport, and those that really love sports as part of their lives.