Adidas Competitive Advantage

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Location Choice and Competitive Advantage Case Questions (1) How did Adidas become Europe’s leading sports footwear manufacturer, and what have been sources of its competitive advantage? A. Adidas Europe’s leading sports footwear manufacturer. Adidas, Inc. Is a company that designs and manufactures shoes, clothing and accessories for sports and provides players best possible equipment that leads them to success. Adidas used to produce all their products on its own, but today Adidas does not produce all their apparel on its own base of development in the last years. This company fist was started inside the family house, then after, in 1924 and 1936 Adidas deliver to the player with the greatest achievable equipment that sports player’s need then Adidas got the trust of world athletes. Also, Lina Radke, and Jesse Owens are the best sports start that in the history of Adidas wining in the world trust. However, Adidas gets almost bankrupt In 1992 after, company adapting different idea and adjustment intentional decisions making and leadership strategies, but after nearly ruined in 1995 company start using the best development method to success. In addition, Adidas after having economic problem company decided to add a different member to its group so that the company can get more financial support and adopted the name “Adidas-Salomon”, and three stripe designs the Adidas trademark. In letter 2005 Adidas announces that they sold their partner company Salomon Group for Amer
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