Adidas

It is commonly know that in basketball players only wear the brands such as Nike, Jordan, and Adidas. Then within these big three brands there are Kobe’s, LeBron’s, and Durant’s which are all under Nike, and D-Rose which is under Adidas. These of course are all big name professional basketball players who put out their own shoes under the brand they are sponsored by. Other than shoes basketball players also follow those brands for casual and practice wear such as hoodies, t-shirts, socks, sweats or track pants, and athletic shorts.

Today, several players ranging in all ages own Adidas cleats, including myself. They provide good support and give an extra boost when playing the game.

The athletic footwear products are designed and made primarily for a specific athletic use, even though some individuals prefer to wear the products for casual or relaxation purposes. Nike shoes are designed with an outsole that lets the shoe not only flex but expand and contract with the foot on every step. The midsole are able to expand in every direction for more dynamic and rapid movement. The heel is anatomically shaped and rolls with the ground for more natural range of motion while the soft foam provides extremely comfortable cushioning.

Adidas is a sportswear manufacturing company started by Adolf Dassler. Adidas group has incorporated brands including Adidas, Reebok, TaylorMade-Adidas and Rockport. The wings of the company are widespread and have assimiliated other productions including handbags, shirts, spectacles, watches, balls, and sportswear. Adidas is being the largest company that sells footwear in the European market and have achieved a momentous market share at the global platform. Adidas has achieved phenomenal sale and have reached the pinnacle of success on the global scale with other international footwear companies (McDonald & Milne, 1999).

One of the most recognizable formats of shoes to recognize, due to the common high top style, mixed with breathable and lightweight technology, with a base and sole made to support jumping and quick lateral movements. With the abundance of brands available it makes for a difficult decision to decide which brand should be supported by the individual. The brands that have excelled in setting themselves apart from the

In the following years, adidas Group expanded its industry to first apparel, with the iconic tracksuit debuting in 1967, and soon after in 1970, releasing the official ball, TELSTAR for the 1970 FIFA World Cup. Adidas has since, provided the Official Match Ball for every FIFA World Cup that has followed. In the following years, Adidas increasingly grew, as did its future subsidiaries, Reebok, Rockport, and TaylorMade. By 1986, popular group Run DMC released their track ‘my adidas’, which headlined the emergence of arts and sports as a joint street-fashion trend, and the start of non-athletic promotions in the sporting goods industry (adidas-group). By 2011, adidas Group had changed CEOs, begun new partnerships, and led impressive marketing

Adidas AG has many product lines. In addition to the Footwear Manufacturing industry they also compete in apparel manufacturing, sporting goods manufacturing, and gold equipment manufacturing. The focus is on football, soccer, basketball, running, golf, and training gear and apparel as well as

Product: As an athletic shoes producer, they try to provide better quality and more comfortable shoes that fit to the sport player through research and development. By claiming their shoes meet the physics need of different sports, which help the

Adidas was established by German Shoemaker Adi Dassler in Herzogenaurach. This brand focus on innovation and quality products that satisfy people’s excitement, and meet the physical challenges (13). They start with the athletic running footwear and currently produce a great range of products like watches, bags, shirts and accessories. They are the second largest manufacture of sportswear products (4).

Adidas is a German worldwide corporation that designs and produce sports shoes, clothing and accessories headquartered in Herzogenaurach, Bavaria. It is the largest sportswear manufacturer in Europe and the second biggest in the world. Football kits and the associated equipment for football has always been Adidas main focus  . Adidas remains a major company in the supply of team kits for international association football teams and clubs. Adidas makes referee kits. Adidas referee kits  are used in  competition internationally  and used by many countries and leagues in the world. Adidas has been a go-getter in the area of footwear for the sport, with famous examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the honor of the bestselling boot of all time. The soft-ground equivalent was named World Cup and it too remains on the market, timeless and iconic.

Adidas is an international sportswear retailer which is currently behind Nike however hoping to overcome it and be the highest profitable business in this sector. Adidas company is registered after its owner named ; Adi “adolf’ Das from “dassler”.

It seems Adidas works to be transparent with the global community, they are striving towards meeting all customers’ needs, in all walks of life, while giving back to communities. They follow a corporate mission that reflects human resources, social and environmental affairs, and community affairs; thus, good corporate social responsibility

Adidas Group, as one of the world’s retail leaders in sportswear, has as primary target the sports participants, including high performance athletes, as well as non-athletes who are inspired by those at the highest level of their sport, and those that really love sports as part of their lives.

for the company is nowadays towards teams, global sports events and sport associations (Dogiamis & Vijayashanker, 2009). Adidas can this way connect itself with emotional events in sport; they sponsor the European football championship, the soccer World Cup and the Olympics. They also sponsor national and local teams around the globe (Dogiamis & Vijayashanker, 2009). Adidas has changed their image from just targeting elite athletes and is now more about participation. (Aaker & Joachimsthaler, 2000)

Today, the adidas® product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf . adidas®, like many companies during the 1960s, believed in large volume sales. Lot of effort was put into advertising the brand in the early days through sporting celebrities. One of the main reasons that the colour of the 3 stripes on the running shoes was changed from black or dark brown to white was to facilitate easy brand recognition and identification, which in turn would promote the overall sales. The ideology was that the ability of a brand to stand out in the market place will enhance its chance of standing out in the customers mind. adidas® produced shoes that could be used for different types of sports.