Adidas

2026 Words Dec 6th, 2010 9 Pages
Introduction
Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler, who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer, to recognize Adidas is three parallel stripes of the same color.
Slogan: “IMPOSSIBLE IS NOTHING”
1. History 1949-2005
Due to the death of Adolf’s son (Horst Dassler), the Company was bought in 1990 by Bernard Tapie. Back then Tapie was specialist of rescuing bankrupt companies. Next step was to change the place of production to Asia and make a promotion campaign by using a famous person as Madonna (famous singer). In 1992 economical problems lead
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Kobe Bryant and his sexual assault case)
• Increase in the Price of Raw materials
• Continuing challenges in import/export duties

PEST Analysis
Political
1. Adidas policy is to control and monitor hazardous substance to protect human health and environment one of those is to eliminate PVC making progress in finding substitutes like polyurethane, ethyl vinyl, silicones thermoplastic rubber.
2. Adidas also provide training sessions on employment standards and HR systems, health and safety is important for the company.
3. Establishing teams to manage and monitor SARS in Asia

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