Adidas

Environmental, sustainability and social responsibility reports are always created for vast amounts of companies around the world. Adidas and Nike are huge competitors in the sports manufacturing industry. Adidas is the second largest manufacturer of sporting equipment and clothing in the world behind the American company known as Nike. Adidas’ global headquarters is located in Herzogenaurach, Germany while Nike’s headquarters is located in Beaverton, Oregon. Adidas was first founded in the year 1948 and Nike was first founded in 1964. These two

Moreover, the report also consists of the timeline, which points out the efforts of the corporation over the last fifteen years of disclosure and transparency. It should be noticed that report also includes an interview with the company’s VP Global Social and Environmental Affairs. (Ethicalperformance.com, 2015) He describes the past successes of the Adidas Group, explains the sustainability communication strategy, and talks about the potential goals of the corporations' sustainability agenda. Eventually, it is essential to point out that four pillars of the Adidas Group's strategy are people, product, planet, and partnership. (Adidas-group.com, 2015) First of all, the corporation aims to influence the lives of the workers and employees positively and provide the comfortable business presence for all if its communities. To be exact, in 2014, the corporation has remade their Code of Conduct for their workers. (Ethicalperformance.com, 2015) For example, they have

This paper is dealing with the German apparel “Adidas”, which is one of the world’s largest manufacturers for sportswear and sport utilities. But why are they one of the leading global players in this certain industry? There are some key factors, which influenced their

Adidas is one of the most famous manufacturers of top-quality sporting goods. It is the market leader in sporting good alongside with its competitive rival Nike. It also consists of Reebok Sportswear Company.They produce different types and variety of products to all age categories such as bags, shoes, shirts and more. The Adidas group, headquartered in Herzogenaurach (Germany) started in 18th August 1920 by Adolf Dassler. Adidas witnessed its first international success in 1954 and that is when the German have won the soccer world championship. Adidas has 169 branches worldwide and total revenue of 11.9 M Euros. Adidas is well known of sponsoring many sports events such as world cup or Olympics in addition to the use of its products

(Dermesropia et al., 2004) They have introduced proprietary products such as NIKE AIR, Dri-Fit clothing, NIKE+, NIKE Fuel, Nike HyperAdapt, and others. Nike also focuses on Digital Sport, which allows customers to customize their products. Adidas says “We have never just innovated for innovation’s sake. And we never will. Every innovation needs to come from a need and desire by athletes.” Adidas partners with different companies that make their product unique, such as Materialise with specializes in 3D printing. An example of a recent innovation is the Futurecraft 3D which is a 3D-printed running shoe sole that can be tailored to the cushioning needs of the customer’s foot. In the past Under Armour focused more on innovating clothing than on making unique models of shoes. Nike stays ahead with innovation by continuously finding and creating new and unique experiences and products for their customers to

The Business started as a footwear company by two brothers Rudolf and Adi after their father, who initially owned a shoe business. It started in 1924 in Germany.

As such it is important to organize the marketing functions by customer groups. This would permit Adidas focus marketing efforts particularly on the needs of each group. Though Adidas’ main customers are Athletes, teens and Young adults’, it still caters for the needs of older adults, Children and coaches, therefore catering to a broad customer base. These differentiation would be in two main categories; Male and Female and further differentiated into shoe (footwear), clothing and accessories.

Nike is headquartered in Beaverton, Oregon and was founded by William Jay Bowerman and Philip H. Knight in January 1964. Through numerous advertisements and endorsements, Nike has moved itself to the top of the sportswear industry. This company has products to satisfy every athlete’s need, even those who are just using the products for fun or for the Nike signature “swoosh”.

Well, if you don't, you should because I can show you how by using trend lines and showing what shoes you should buy and what type of Jordan by showing you the sales in the last couple of years. Trend lines can help you figure what shoe to get because a trend line is a bunch of plots pointed on a graph with a set of data, in this case, Jordan's and Adidas. The trend line shows the sales of the shoes. Here are the results of the sales of each shoe. The AIR JORDAN 4 RETRO "CARHARTT X EMINEM" were the top shoes sold for Jordan's and the Kanye West Yeezy 750 boosts were the top sold for Adidas. The Jordans are sold at the rate of 21,237 dollars for each pair and the Yeezy boost were $2,987 for each pair.

It provides a conceptual framework that enables Adidas stakeholders — from its 50,000 employees on through to suppliers, customers and communities — to better and more easily understand, assess and realize the multinational footwear and sportswear company’s sustainability goals.

Adidas is a large sportswear brand with a large customer base for all genders and ages. Adidas who is a very similar brand to Nike, have exclusive ranges, including their Jordan range and Original, they are also a

Adidas is a German international company that designs and produces sportswear and footwear. Over the years Adidas has created a group called the Adidas Group it consists of Reebok, TaylorMade-Adidas company, Ashworth, and Rockport.

It seems Adidas works to be transparent with the global community, they are striving towards meeting all customers’ needs, in all walks of life, while giving back to communities. They follow a corporate mission that reflects human resources, social and environmental affairs, and community affairs; thus, good corporate social responsibility

In the surroundings of this Adidas retail store, we can find different competence from another retail stores such as Nike, Puma, and a bunch of different sportswear retailer (Foot Locker, Finish Line, and Modell’s)

Adidas is the second largest sportswear and apparels manufacturer (Dogiamis & Vijayashanker, 2009). By far, Adidas holds a market share of 22% (Dogiamis & Vijayashanker, 2009). Adidas had also registered the infamous ‘3 stripes’ as its trademark (Berntson, Jarnemo & Philipson, 2006). The founders of Adidas, Adolf and Rudolf Dassler had the vision of providing athletes with the best suited pair of shoes for their respective sports (Dogiamis & Vijayashanker, 2009). In efforts of achieving that, Adidas is had used the strategy of collaborating with important athletes to gain their insights on the products offered (Berntson, Jarnemo & Philipson, 2006). This contributes to the fact that Adidas had earned