Adidas History 1

1845 WordsApr 12, 20128 Pages
Adidas History Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get its name known. However, in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas. The 3 stripes were created to keep the foot stable, but ended up being the logo. Throughout the years Adidas was seen in the Olympics, and it was the leading brand making their shoes highly sought after by Olympic athletes. In 1978, Adi Dassler passed at age 78 and his wife Kathe ran…show more content…
The Company strives to become the leading organization in the industry by establishing an adaptive supply network which excels in speed, innovation, agility and connectivity. This could not happen without the support and commitment of its product suppliers. Thus this is essential for them to share the same values and principles so as to drive the success of the supply chain as a whole. What does Adidas look for in its product suppliers? Overall Competence Regarding its product suppliers as strategic business partners, Adidas recruit them based on a number of criteria which comprise the overall competence of a supplier: 1. Vision: with a vision to become the leading organization in the industry through establishing an adaptive supply network which excels in speed, innovation, agility and connectivity, Adidas expect it suppliers to share this vision, and participate proactively in developing these core capabilities and contribute to the overall supply chain. 2. Supplier Partnerships based on Shared Values: adidas Group seeks suppliers who have close alignments with their values and demonstrate great passion for adidas Group products and brands. Adidas suppliers should strive to become leaders in the fields of performance culture, social and environmental affairs, quality, efficiency, price/value, and innovation. 3. Technical Capability: the Company seek product suppliers with advanced technical capabilities, not only limited to product innovation

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