Adidas Referee Kits For International Association Teams

The sneaker manufacturer began in 1972 by owners Phil Knight and Bill Bowerman. After their initial meeting at the University of Oregon in 1957, the two formed a lesser known shoe company that eventually evolve to Nike. The company was able to go public in 1980 after one short year of acquiring “50 percent of the U.S. running shoe market” (Parnell, 2008 p. 334). Although Nike has surpassed many of their competitors, such as Adidas, it did not come without controversy. Consequently, their strategic plan of utilizing cheap labor has cost them the reputation of being child labors in violation of human rights for their financial gains.

Many nations do not respect human rights till today. Rights which are birth right of human in developed countries are still not universally accepted. Rights such as freedom of speech, equality without discrimination towards gender, race, religion, language or any other status should be respected and taken into account. Nike has been accused of abuse in factories overseas where its products are manufactured. The abuse includes both physical and mental abuse to their employees working in the factories. There have also been reports of workers being underpaid and overworked. It is Nike’s responsibility to take good care of its stakeholders, which include factory workers and families, the factory management besides Nike

Many name brand companies have fallen under certain accusations of taking part in manufacturing their own products in sweatshops. These sweatshops are where workers of the company are employed in horrible and unsafe working conditions as well as working long hours at low wages. Unfortunately, one of the most popular companies in America is now being kept under surveillance for their unfair labor practices. This company that is well known has now damaged its reputation, specifically through their company’s image and their sales. The famous Nike brand has now fallen through the cracks.

I do not buy Nike products very often, but really enjoy its products. After I watched the two videos based on sweatshops, I wanted to buy less of the Nike’s products, because of the way they are produced. I just don’t think one person buying fewer products would make a significant difference. I wouldn’t be surprised if other companies worked in a cheap labor sort of way. I really never thought much about sweatshops, but it is still going on today!

Everyday people get dress without ever glancing at the Tag. A tag that tell a shocking story if researched. That this exactly what I did; found my Adidas running shoes and researched the story of how it was made. For years, companies like Adidas have used sweatshop to produce their good at a low cost while selling the merchandise at higher price. The Real World: Introduction to Sociology defines sweatshop as “A workplace where workers are subject to extreme exploitation, including below-standard wages, long hours, and poor working conditions that may pose health or safety hazards”. Through research, it is clear that brands like adidas use sweatshops to produce their over price products which leave their employees in horrible condition for just pennies.

Adidas is a sportswear manufacturing company started by Adolf Dassler. Adidas group has incorporated brands including Adidas, Reebok, TaylorMade-Adidas and Rockport. The wings of the company are widespread and have assimiliated other productions including handbags, shirts, spectacles, watches, balls, and sportswear. Adidas is being the largest company that sells footwear in the European market and have achieved a momentous market share at the global platform. Adidas has achieved phenomenal sale and have reached the pinnacle of success on the global scale with other international footwear companies (McDonald & Milne, 1999).

The results of the report were widely perceived to be unduly favorable to Nike. It appeared that Nike had arranged a cover up of their subcontractors’ abuses, which resulted in a backlash of yet more concerns about Nike’s labor practices. Students protested, encouraging colleges to cancel apparel contracts with Nike. This was a major concern for Nike given the importance of colleges to the apparel market, especially to the sports apparel sector. More recently, Adidas has faced similar protest because of their child labor

From the pre-assessment article about Nike, the text stated that working conditions were cramped, dirty and abusive. This text also stated that women are verbally, emotionally and sexually abused on a daily basis. There is polluted air from burning shoe rubber and they get paid $1.25 a day. From the text “How Nike Solved Its Sweatshop Problems”, the text stated that in 1191-1992 a man named Jeff Bollinger exposed Nike for their low wages and poor working conditions ($.14 per hour in Indonesia). LAstly from the “Beyond the Swoosh” video, it was stated that if the workers disobeyed the bosses they have gotten death threats, been held at gunpoint and have had their houses ransacked. None of these things are humane. Lets see if Nike has done anything to change their

Adidas Group, the world’s second largest producer of sporting apparel has had a long and rich legacy of producing some of the highest quality and most technologically innovative sporting equipment particularly footwear. Champion athletes and sports teams trust the three stripes of adidas for helping them to achieve outstanding performance when they need it most. A world leader, adidas commands nearly a quarter (22 %) of the worldwide athletic footwear and apparel market. In the American sporting footwear and apparel market, the largest market for sporting footwear and apparel in the world, adidas holds 22% market share. In the race to be the world leader in sports apparel, adidas trails behind only Nike, which holds a worldwide market share of 33%. Adidas may currently trail behind Nike, but its rich legacy and focus on

In his 1998 speech, he takes a strong stance against their previous practices by stating: ''The Nike product has become synonymous with slave wages, forced overtime and arbitrary abuse, I truly believe that the American consumer does not want to buy products made in abusive conditions.'' (Cushman, John H). This appeal to emotion highlights the utterly appalling conditions of the overseas factories, and then contrasts it with the strong morals and character that the American people possess. This is effective in convincing the listener that Nike has taken full responsibility for their actions and they are—completely and utterly—dedicated to making a change. Their target audience is primarily made up of activists and individuals troubled by the issue of sweatshops; so the encouragement of their concern and the implication that Nike will strive to become a company deserving of their business strikes a major chord. Even Ballinger, the reporter who had originally documented the abuses occurring in Indonesia, praised the speech as “a very significant statement… I really, really believe that they are going to get after that problem.” (Cushman, John

Nike is a widely known and respected athletic company, but they treat their employees with the least amount of respect such as, “verbal and physical abuse, shockingly high rates of sexual harassment, forced overtime, denied sick leave, inadequate access to medical care”(O’Rourke). Many people are unaware of how poorly these sweatshop workers are treated every day. It seems like Nike is very unwilling to change, because of how inconsistent and unfair the labor conditions are in countries with their sweatshops. Many people worldwide who buy Nike products are unaware of the labor conditions in the sweatshops, but American consumers need to promote efforts to improve the labor conditions for Nike employees.

Conditions for these workers have allegedly been made by campaigns of poor conditions, with commonplace harassment and abuse. Nike has sought to respond to these allegations by putting into place a code of conduct for all of its suppliers, and working with the Global Alliance to review around 21 of these factories, and to pick up and respond to issues.

It seems Adidas works to be transparent with the global community, they are striving towards meeting all customers’ needs, in all walks of life, while giving back to communities. They follow a corporate mission that reflects human resources, social and environmental affairs, and community affairs; thus, good corporate social responsibility

Adidas is the second largest sportswear and apparels manufacturer (Dogiamis & Vijayashanker, 2009). By far, Adidas holds a market share of 22% (Dogiamis & Vijayashanker, 2009). Adidas had also registered the infamous ‘3 stripes’ as its trademark (Berntson, Jarnemo & Philipson, 2006). The founders of Adidas, Adolf and Rudolf Dassler had the vision of providing athletes with the best suited pair of shoes for their respective sports (Dogiamis & Vijayashanker, 2009). In efforts of achieving that, Adidas is had used the strategy of collaborating with important athletes to gain their insights on the products offered (Berntson, Jarnemo & Philipson, 2006). This contributes to the fact that Adidas had earned

Adidas is an international footwear brand but just like any shoes trademark it carries advantages and disadvantages. The trademark Adidas is a remarkable logo for sure and specialized in manufacturing the sport footwear as its strength. It can be competed by registering the logo and marketing Omani footwear with the same quality.