Adidas Strategic Business Plan

6813 Words Apr 26th, 2011 28 Pages

Daniel Patrick
Carl Ross
Premtim Kryeziu
Jhad Hindi

Table of Contents Executive Summary 3 Introduction to Adidas 3 Mission Statement 4 Corporate Vision 5 Management Structure 5 Executive Board 5 Members of the Executive Board 5 Supervisory Board 7 Members of the Supervisory Board 7 Committees of the Supervisory Board 11 Organizational Flowchart 13 Issues facing the organization 14 Six Forces Analysis 14 Rivalries: 14 Substitutes: 14 New Entrants: 14 Customers bargaining power: 15 Suppliers bargaining power: 15 Complements: 15 SWOT Analysis 16 Strengths 16 Weaknesses 16 Opportunities 16 Threats 16 Current & Past Strategies 16 Future Action Plan 18 Work to Rebrand Reebok Image: 18 Focus
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In 1997, adidas merged with skiing equipment maker Salomon and later on in 2001, Herbert Hainer became head of adidas Group. To gain a greater market share and penetration in the U.S. market and better its operations, adidas acquired Reebok International
Ltd., makers of Reebok shoes, in 2006. Today, adidas continues its rich heritage of harnessing technology to make some of the best shoes. The company employs over 31,000 people around the world with more than 2,600 employees at the company headquarters in Herzogenaurach,
Germany. Many of the company’s most innovative products such as the adidas 1 are designed at research centers in Portland, Ore., and Scheinfeld, Germany.
Mission Statement

The Adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.

We are consumer focused » and therefore we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value.

We are innovation and design leaders » who seek to help athletes of all skill levels achieve peak performance with every product we bring to market.

We are a global organization » that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders.

We are
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