Adidas vs Nike Case Study

2676 Words Oct 23rd, 2012 11 Pages
ADIDAS GROUP OF COMPANY
[pic]

[pic]

[pic]

[pic]

[pic]

[pic]

[pic]

[pic]

[pic]

[pic]

[pic]

[pic]

[pic]

Adidas Executive Board is composed of four members who reflect the diversity and internationality of the Group:

Herbert Hainer
The Chief Executive Officer

Glenn Bennett
Responsible for Global Operations

Robin J. Stalker
Responsible for Finance

Erich Stamminger
Responsible for Global Brands

Mission Statement
Our mission is to become the best sports brand in the world. To that end, we will never equate quantity with quality. Our founder Adi Dassler was passionate about sports. For Adi, the athlete came first. He gave those
…show more content…
• Nike operates Nike Town shoe and sportswear stores, Nike factory outlets and Nike Women shops. Nike sells its products throughout US and in more than 180 countries. • Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. • Nike Company is great at expanding their product. You can go anywhere in the world with the Nike symbol (SWOOSH) and most people recognize the brand. It has strong international presence and sales their product worldwide.
Weaknesses:
• The income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. • History of violations of over time laws and minimum wage rates in Vietnam. • Accusations of poor conditions in the work place. • Accusations of exploiting workforces that will work for cheap in overseas countries. • Constant focal point for negative criticism by the anti-globalization groups.

Opportunities: • Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand however consumers that wear Nike product do not always buy it to participate in sport. In youth culture especially, Nike is a fashion brand. This creates its own opportunities, s •

More about Adidas vs Nike Case Study

Open Document