Adjusting to Cultural Change

1761 Words Feb 5th, 2018 7 Pages
business men and women have to adjust to various cultural changers to succeed in the international market.
Abstract
Culture inevitably influences the needs and desires of consumers of particular countries and socialized groups, consequently, businesses, in order to succeed have to be aware of cultural interests and target their products and operations to cultural demands. Succeeding necessitates knowing the factors that crisscross with the other culture and understanding the other culture's practices in regards to these factors. It also requires an understanding of ethical practices of the other culture as well as their communication style amongst other factors. The business wishes to win customer trust and this too, hinges, on cultural constructs. In short, the goal of standardization has given place to mastery of cross-cultural communication. This is the challenge for the American corporation that does business on a global scale.

Introduction
Culture, inevitably, influences the needs and desires of consumers of particular countries and socialized groups, consequently, businesses, in order to succeed have to be aware of cultural interests and target their products and operations to cultural demands. There is a certain collective programming of the mind that operates in each and every culture and this cognitive programming or acculturation (otherwise known as socialization) impact consumerists' decisions and emands. Norms, rules,…
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