Advanced Automobile Concepts Essay

1697 Words Dec 3rd, 2012 7 Pages
Case 18.4 Advanced Automobile Concepts

Case Objective

This case item requires students to identify the proper associative analysis, run it with SPSS, and interpret the findings with respect to implications for integrated case, Advanced Automobile Concepts SPSS dataset.

Answers to Case Questions

1. Use each unique hybrid model demographic profile to determine whether or not statistically significant associations exist, and if they do, recommend the specific media vehicles for radio, newspaper, television, and magazines.
This exercise requires students to revisit the demographic groups they found significantly different for each hybrid model style in Case 17.3. With Case 17.3, they have identified groups within the various
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Column Percents 18 to 24 25 to 34 35 to 49 50 to 64 65 and older 9% 9% 30% 15% 18% 20% Grand Total 8% 10% 25% 18% 21% 18%

Editorial Business Local news National news Sports Entertainment

3% 7% 19% 13% 41% 16%

6% 7% 14% 17% 39% 17%

8% 10% 29%
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