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Essay about Advanced Biomedical Devices Case Study

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Advanced Biomedical Devices Case Study Global market opportunities will help a firm gain more opportunities, establish factories, enter a collaboration with a foreign partners that will help the firm overall with its goals, and help improve performance. For the case with Advanced Biomedical Devices, ABD, the question was whether the company was ready or not to internationalize it’s company and start exporting its products to foreign locations. Already being successful in the United States, ABD’s top management team decided to strongly commit internationalize and will pursue foreign markets. Although ABD has decided to internationalize, there are still questions to answer about foreign warehousing, international employees training, …show more content…

These factors along with the one the ones listed before suggest that Speedheal products will enjoy demand in all types of foreign markets. 2. The management team of ABD does not possess the appropriate knowledge and skills for internationalization. The main reason for this is because they do not have the necessary experience for dealing with internationalization. For example when questions about foreign pricing, after-sales service, and the training of managers at the foreign location were raised, the management team at ABD did not know how to resolve the problem, raising more questions that need to be answered before moving on. For ABD as a company alone, they do have the capabilities for internationalization because it is a growing company with a lot of potential to grow. Even though they don’t have the necessary skills or knowledge, those traits are easily attainable through international informational meetings and asking or hiring managers who have been in the same position as ABD before internationalization. 3. ABD completed the key tasks in the global market opportunity assessment very well. They had a favorable combination of circumstances, locations, and timing that offers prospects for exporting, investing, sourcing, or partnering in foreign markets. ABD’s products are very attractive to a foreign investor because of the sheer fact that it is a unique product that people will use. Surgeries and injuries are all

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