Advanced Consumer Decision Making

Apple Incorporated is developing the new iPhone X. The iPhone X is said to best headway in innovation up to this point because of progressions made to the chip, camera and telephone features as a whole. The promotion shows the telephone as a “best friend and you have things to do”. The business additionally shows the telephone with an incredible cluster of shading and designed foundations that continually keeps on evolving. The promotion likewise demonstrates how they got a portion of the highlights to work, for example, the "Animojis" and the "FaceLock". The advertisement likewise has an assortment of infectious mottos running all through the business. The advertisement likewise has an assortment of infectious mottos running all through the business.

 The video uses logos by saying that the IPhone 4s has 8 megapixels and all new optics which makes it more than the leading competition.

Good food, wine, local cuisine and produce: nice and fresh local food which is prepared and cooked properly. Customers also want to try difference types of wine available in the village

They also think they need to travel to remote and far areas to visit the local Aboriginal tourism and they worry about their safety during the stay. They worry about whether the local aboriginals will have the negative hostile attitude towards them due to the history problems.

Apple’s iPhones have captured the hand of many people in today's society. Smartphones these days never leave the sight of their owners; they are used for every purpose imaginable. From researching topics to even playing Angry Birds, iPhones have a use for everyone. In Apple’s commercial they depict the Cookie Monster baking some cookies.The Cookie Monster shows us how easy it is to use the timer on his iPhone with the hands-free, voice detecting Siri application. The creators of this commercial use humor, simplicity, memories, and a famous hobby to drive their point about how the Apple Iphone has a use for everyone of all ages.

Verizon- A surfer records herself riding a wave, a girl dancing to music from her phone at a party, a man facetiming a friend as he glides with a parachute, another man using an app to find his car when he’s lost in a parking lot, and a family projecting a movie from their phone while playing in a tent. Soft, upbeat music plays the entire time. And the commercial claims that Verizon is the most reliable network. This appeals to anyone with a cellphone, but especially young adults and parents. The happy people living life makes the audience feel inspired and adventurous. This ad is supposed to encourage people to get Verizon so that they can have this euphoric feeling that is displayed in the commercial.

The first steps in the mobile phone market let us understand once more what the key points in Apple strategy are. Innovation and Exclusivity go together, a higher-than-the-average price place the new device as a cult and trend object, something everybody want to have, a real status symbol. In few words Apple probably believes that a key concept in Innovation is the creation of a need. Along with the innovation in design, Apple is a pioneer and a leader as well in Environmental issues, another innovative approach that is granting more and more importance among customers of any product and people in general, due to very sensitive issue like Global Warming and home safety.

The prominent method of advertising for the iPhone 8 is the internet. Most potential customers are already smartphone users and are technologically literate, who like to browse social media and video sites daily. On one hand, for those seeking a modern portable device, Apple uses bold and colorful video advertisements to showcase the design and beauty of iPhone 8. On the other hand, for enthusiasts that care about the performance and features, Apple hosts product events that demonstrate the iPhone 8’s latest features such as Augmented Reality. For social media lovers and photographers, apple also promotes user-generated content. By featuring photographs taken on iPhone 8 using the hashtag #ShotoniPhone, customers get a chance of being featured

Propaganda devices in the Galaxy S4 Commercial Commercials are often used to produce an image for a product or service that seems ideal to the consumer or user. In the eyes of consumers, commercials can become repetitive and lose their touch at times. Some ways to keep viewers interested in these commercials, are the use of propaganda devices. Propaganda devices are a collection of devices and tricks intended to influence your thinking. Gokturk’s (2005) study explains that propaganda is:

One of T-Mobile’s promotional strategies is its employment of viral marketing through videos. Though it maybe true that most of their videos have gone viral such as the ‘Royal Wedding Viral Ad’, ‘The T-Mobile Parking Ticket’ and ‘T-Mobile What Britain Loves’, the videos have become popular mainly cause of their entertainment value. An article by Wave Metrix states ‘In its latest TV advert T-Mobile continues to engage consumers through entertaining video content, but fails to generate significant brand and product discussion, due to insufficient information about the ‘You

This advertisement appeals to Ethos because the author is explaining why children should have technology. The author is persuading the audience that these Apple devices are beneficial to their everyday life. This relates to the theme because it’s teaching people, even at a young age that they need materialistic things in their lives. Its brainwashing parents to think it’s a good investment for their children, however the reality of it is taking away their childhood. Instead of going outside to play they are pulled indoors to be connected with their technology. Examples of this even show in today’s society when everyone is glued to their phones instead of enjoying what is around

Do you think that Apple is swindling you? Well, you could be right. In my advertisement for the IPhone X, I use three different types of propaganda. One was glittering generalities. I will be explaining that later in this essay. Another technique I used is transfer for the background of my advertisement. The last type of propaganda I used is snob appeal. Many people use propaganda to make people want to buy their product. Most of them can really catch your attention and make you want to buy the product.

This report will discuss the iPhone X applied to the consumer behaviour theory as well as the marketing mix analysis. The iPhone X is the latest iPhone created by Apple, which aims to ‘create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience.’ (Apple 2017) The new device is set to become the future of technology with the screen being described as ‘the full experience’. (Apple 2017) Apple have created a new and exciting product for their fans with the new features including a larger screen with complete full use, higher specifications of cameras and facial recognition which has not been available prior to the release. The iPhone X was released on November 3rd, 2017 and it was reported a ‘19% rise in profits and record pre-sales of iPhone X, the day before its release.’ (The Telegraph 2017). Apple sell and distribute their products all over the world through online stores, retail stores and wholesalers. A consumer is ‘an individual who purchases, has the capacity to purchase, goods and services offered for sale by marketing institutions to satisfy personal or household needs, wants, or desires.’ (Walters, 1974:4) Consumers behaviour can be impacted on significantly by several key factors, but the company’s aim should be to attract and retain their customers through the careful consideration of their desires and needs. For a company like Apple, their marketing strategies should reflect this to keep their brand successful and

Advertising is perhaps the strongest option for the iPhone4S for a few different reasons. Advertising has a wide reach, suitable for a product with a broad target market. The advertising can be targeted for more effectiveness, however. Advertising is also a medium whereby the product's lifestyle message can be effectively communicated. The main drawback to advertising is the high cost of producing and distributing the ads. For a company with as much cash as Apple has, however, and for a premium product, the cost factor is not as critical. Thus, advertising ranks as the best option for marketing the iPhone4S.

In this study, we are present overall the objectives of IPhone are to explain (a) the feature of IPhone, (b) the service of IPhone, (c) the customer’s satisfaction, and (d) the behavior intention