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Advanced Information And Communication Technology At Ebay

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Table of Contents
Executive Summary 2
Enterprise Description 2
Advanced Information and communication technology at EBay 2
Issues 3
Conclusion 4
References 4

Executive Summary
With the development of latest IT technologies, it started heavily focusing on information & communication technology (ICT). Among other technologies it focused especially on Big Data. This had a major role in making this company what it is today. They also used big data to improve its relationship with its customers and to give them more relevant search results which was far superior then its peers. They focused on collecting its consumer surfing habits to evolve a very predictive and relevant user experience. Finally, it can be said that ebay.com owe its success …show more content…

In coming years, they plan to increasingly use more of ICT (Information and communication technology) to improve their efficiency which would help them with taking big strategic decisions. This would help them grow from general retailing site to establish itself as the largest online mall in the world.
Advanced Information and communication technology at EBay
Almost all internet based businesses today are designed and developed with the use of distributed object technology which requires security, high availability, high performance and scalability. It is also required to be able to handle very large amount of requests forwarded by its internet community. It must also be capable of responding to all of these requests adequately and in very timely fashion. It’s not possible for any customer to be able to go through lacs of products available on its site (WeForum, 2015). The main requirement for it grow, was that they be able to make sense and figure out the huge amount of data generated for its sellers so that they can position all their products in such a way that right kind of product is displayed to the right customer. What ebay.com needed was a product or service which could be able to handle thousands of petabytes data generated by customer’s activity on the site. And, this product or service should be

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