Advanced Target Marketing: Wound Care

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Advanced Target Marketing Citrus Memorial Wound Care facility provides comprehensive healing of chronic and acute non-healing wounds and offers hyperbaric oxygen therapy in an outpatient setting. The center utilizes a multidisciplinary approach to wound care. A team approach is used to provide patients with the most optimal wound treatment possible. The clinic optimizes its ability to provide patients with the best care possible by using advanced wound healing products including bioengineered skin products, total contact casting, and comprehensive compression wraps. The wound care center offers complete coordination of care including scheduling appointment for patients that require services that are provided outside of the clinic.…show more content…
Much care has been taken in deciding how the the marketing schemes will be positioned throughout the community. It is important to distinguish Citrus Memorial Wound Care from competitors and become local health professionals and consumers preferred location to prescribe services to or receive service at. Citrus Memorial Wound Care is a hospital based outpatient facility however there are significantly small rates of referrals from within the hospital itself. Significant marketing will be done within the hospital to encourage physicians and staff to utilize the wound care facility as a valuable resource. Educational lunches and promotional seminars will be offered to surround facilities that have been targeted as having a high likelihood of utilizing the wound care services Citrus Memorial provides. Social indicators are key to locating the appropriate location to advertise to. Selecting appropriate mediums to advertise through greatly improve responses from marketing. Citrus Memorial has adopted a direct marketing approach to target the best prospective consumers. Utilizing the database from the local chamber of commerce 26 health facilities have been selected that fit the desired target market profile. Representatives from each facility attended an educational dinner. The event showcased detailed information on how

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