Advancing . It'S Hard To Keep Up Sometimes Isn'T It, Keeping

From the 17th century to present, media has taken many forms and has evolved to reach every American in every corner of the country. It has been inadvertently responsible for such events as colonization, the American Revolution, and the Spanish American War. The reason media is so powerful today is because through its various avenues, the United States is constantly bombarded by information and advertisements trying to influence us and sway our opinions about issues in certain directions. Before we get too in depth on the subject, we should have a general definition of what ‘media’ is. To put it simply, according to the Oxford Dictionary it is: The main means of mass communication. (especially television, radio, newspaper, and the internet

The Saturday Night Live writers and actors, in the sketch, “Millennials,” explains that the older generation thinks millennials are immature and are too self-absorbed in themselves and their phones.

The purpose of this news article was to bring light to a topic that adults and non-millennials probably would not comprehend and or understand otherwise about the current generation and what they gravitate towards. Examples of this could be an elderly parent or grandparent wondering why their child/grandchild loves social media so much or a young person being curious of which app they use the most. The article is mostly focused around college and high school students. The research study further goes on to explain why this trend is happening through questions, graphs, and exact numbers. It goes on

Media is everywhere. Television, newspaper, cell phones, movies, as well as numerous other sources. Today, just about everyone depends on information and communication to keep their lives moving through daily activities. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. Mass media is relied on for the current news and facts about what is important and what we should be aware of. Media is considered a trustworthy source for news, information, education and entertainment. Though someone has to have thought behind an issue to write it.

We live in a society in which media has such a great influence on us, yet the influence is only in certain aspects and on certain people. “Mass media is arguably the most influential in molding public consciousness” (562). People might think that media is managed by a combination of different people but in reality, since the number of media companies is decreasing, only certain people control the industry and what gets to be put out to light. Since media is mostly controlled by a few people who belong to the 1%, the information that goes into the media is influenced by their beliefs as well as race, class, and even gender. Media influences every aspect of our lives since “media plays a key role in defining our cultural tastes, helping us locate

As time goes by old technology such as tv will be replaced by the new, which can be summarized into one word, the internet. The internet has opened up many doors to the young generation and has also helped the young to understand what's going on in the world. To put it in simple terms the internet has given the new generation multiple sources where they may find the information which they are looking for. As to about ten years ago the news channel was the only way to spread information, so everything that people heard and saw on the news, they believed. Now there are multiple places to find information. Looking for information for kids, is going on the internet and looking at everything that pops up in the search engine. This younger generation will remove any bias news out there because they are looking at all sides of a story as opposed to one tv channel.

Social media is also one of the main election sources that keeps its information up to date for everybody in the country. Based on the 2004 election campaign, the leading sources of social media include television news, public radio, and cable news (Klotz 29). The main problem is millennials are not being reached through these channels because they believe that their will be nothing worth listening to or anything related to them. Robert J. Klotz, author of “Different Experiences of Young Adults and Other Adults in Mediated Campaigns” confirms this statement based on the statistics that he includes in his article. Local television news was 53% for young adults and 72% for other adults, cable news was 30% for young adults and 44% for other adults, and public radio was 13% for young adults and 16% for other adults (Klotz 29). The truth is the only way that these percentages will increase is if campaigns decide that they need to not only go after older generation votes but also millennial votes because they could end up being the change in the election that could work towards their

The study mentions that, “Unlike sitting down and watching the evening news, Twitter and Facebook provide users with the ability to pick and choose what information they see…” which shows how Millennials have the freedom to choose what they prefer to read, and how what they prefer to read may not always be the right information. If Millennials are consistently misinforming themselves, that will contribute to them being unaware of what truly is happening in the world around them. The study also brings up how, “... does social media keep Millennials as informed [?] … it does allow people to become more informed if they choose to use it that way” which represents how depending on the person, any given Millennial could be more informed or less informed, yet the majority of Millennials choose to be less informed. If the current generation had less freedom on what news they could read, perhaps they would be as informed as the generations of the

Millennials are so dependent on thing such as laptops, calculators, and cell phones to give the answer instead of relying on knowledge and instinct in finding the answer. Here is where previous generations have a problem with millennials, this dependency forces us not to use our own thoughts and skills and we are not meeting the intellectual challenges that life offers and past generations experienced first-hand. Many believe that technology in a way has made millennials more prone to be lazy and not goal

At the gym, there’s a TV with the news playing; in the tube there are now media players and screens streaming the day’s news; as society logs into their phones, their screens are immediately filled with stories and news feeds and other media. In today’s world, media is everywhere we go. This rise in media has led to media having a stronger hold on how society views the world around it.

While media has brought about many benefits, giving us the ability to communicate and interact easily, breaking down cultural and social barriers, it has also restricted ourselves from independent thinking and self-control, leaving us gullible to believing that the exaggerated images and news we see are the truth and what is ‘meant to be’, when in fact, they are not.

Anyone that has control of the media, has the power of controlling and shaping what we do, what we think and information that we receive as a culture and as a society. As technology becomes more advanced and almost everyone has access to a computer screen, a cellular device or a television, more and more people will become susceptible to the media’s influence, manipulation, and absurd news stories. Media is any means of communication including broadcasting, publishing and the internet whilst culture is the integrated pattern of human knowledge, belief, and behavior (Merriam-Webster). To begin, almost everyone has access to some sort of media today. According to BBC, more than 3.2 billion people have access to the internet, meaning, even more people have access to a television or a cellular device. If we take into consideration Craig Silverman’s example of one small fake news story about Pope Francis

While the media can connect us, it has many negative effects and influences on today’s society.

News apps, social media, and the internet allow teens to read and know more than just what was included in the daily newspaper. According to Glenbard East journalism teacher Jeffrey Kargol, “I believe it’s a lot easier to find the information because there are a lot more resources at our fingertips. People can pretty much go online and get informed about something, while other generations couldn’t do that” (Paragraph#8). Mr. Kargol explains that resources such as social media are more effective in informing teens because news is unlimited. In former generations, people only had access to whatever could fit into the day’s newspaper. “... Many agree that the widespread use of technology is key in keeping the Millennial generation informed of current affairs…” (P#9) Technology allows people of this generation to keep informed on everything that goes on. By doing a quick #hashtag search, people can know about anything and everything going on in the

Media does not exist in a cultural vacuum. It is the essence of the thoughts