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Advantage And Disadvantages Of Peugeot

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Goods: - Peugeot is a UK famous brand and is traded everywhere in the world. It deals with

the variety of cars.

Service: - whenever anyone goes for purchase in any of Peugeot showrooms, Staff of Peugeot

is always ready to provide best service in order to satisfy customers. Even the environment

infrastructure is also service for customers.

Idea: - In order, the staff give recommdations about the product to the customers. Such as –

The staffs of Peugeot are well with their cars and they well know which is good and

affordable for the customers. So as in order to help customers they keep on giving such ideas

to customers about their product.

Goods: -

1- Customer need: - As going someplace a person needs a vehicle, so nowadays it …show more content…

So the Peugeot fulfils that by providing

most of the features as they have introduced in their cars. As sometimes people having low

income also expect car with good features so Peugeot has introduced citron cars for low

income customers.

As according to satisfaction, they have a high power of satisfying customers. As there are two

types of customers like low income, high income, so they have Peugeot cars for high income

and citron cars for low income customers. As they provide most of the features which a

customers need.

As similarly, about cost they have cars according to all customers such as high cost cars and

low cost cars.

Cultural differences: As Peugeot is a UK established car brand and is world-wide famous. As

according to culture every country has different culture. So keeping in mind about the taste

and culture of every country. They try to create such features which the customers look for.

This is how, customer expectation, satisfaction, cost and cultural differences are balanced.

Question 1.3(P.C 1.3)

The enterprise that I have selected is Peugeot, which is a car brand.

The marketing activities that Peugeot keeps on exercising are price, product, and

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