Advantage And Disadvantages Of Social Media Marketing

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

There are many ways you can use social media in a business setting. You can use it to advertise your products and to promote your business on social networks such as Facebook, Twitter and other media sites that are popular with the public. You can use it to interact one on one with your customers if they have any questions or want to know if you have a certain item. But as a business on social media you have to make sure you are going to be ready to respond to your customers wishes and needs. There is a lot of other competitor out there on the social media

Social media is ?forms of electronic communications (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).? (Merriam-Webster.com, 2018) Social media has developed into a platform that is effortlessly available to anybody that can log on the Internet. The ability for businesses to be able to communicate easily with customers promotes the company?s brand, makes the brand more visible, and, often makes customer service better. (Wikman & Cottrell,) The key social media platforms that are used today are: Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. (Standberry, 2017)

Social media gives you the amazing potential of finding your target market and sell directly to them in a mutually satisfying relationship. Social media is also a great place to watch and learn from your competition and your industry.

It is not just businesses using social media to help spread the word about themselves. There are many people out there that use social media to help gain their reputation and talk about themselves. With how many people use certain platforms, it is important that people also take the same precaution when making posts. Take a professional athlete for example. They could have millions of fans that follow them and look at everything that they post. The athlete can use this to their advantage and get paid to talk about a certain product or experience. The disadvantages of this are the same. While the athlete might make a mistake, and talk about their opinion on a certain topic, it might not be the same opinion of many of their followers. This can cause many of their followers to unfollow and change their way they portray this athlete. It is important to remember that not everyone feels the same way or has the same views about certain topics. By making this mistake or something similar, it can cost you in your professional career.

Social media marketing is the procedure of advance website transfer or awareness through social media sites. Social media marketing programmes generally aim to produce information that attracts awareness and encourages readers to share it around their social networks. Social networks share electronic word of mouth with consumer via

Ladies and gentlemen, every beginning will be an ending. We have come to the conclusion. As we have seen, social networking can give benefits to our business. Among benefits that can social networking contribute to our business is by build up your online reputation and your brand. Apart from it is social networking give as much as you take which mean that you can promote your product and publish it at Facebook or Twitter for example and attract customer attention to buy your product. Last but not least, remember that there are a lot of advantages of social networking that can generate your profit and reduce cost at the same time.

Social media has the power to strengthen awareness and trust between a brand and its target audience. By creating content that is both engaging and interactive allows brands to strengthen the relationships with their audience and gain a deeper understanding about their wants and needs.

Marc Werfs wrote about some of the downfalls of social media for businesses. He talked about how with social media employees can express critique about the business, bad or false information might spread, using it is impersonal, and the business is unable to see the influence or reactions of its customers. (Werfs 2012). I believe that Werfs makes some very good points about social media being bad for a business. I think with social media people just post what they want without thinking about what they are posting and the consciences of it. Employees might post their opinion about their work experience and it can come back to hurt them if they said something bad about the business and their employer finds out. Also, with social media bad or false information can spread very easily and quickly because once someone posts about it then it can get shared very quickly by thousands and thousands of people. Lastly, I think that social media for businesses can be very impersonal and also it is hard to see the reactions of customers. If a business posts something on social media they are not having the one-on-one interact with their customers and because of that they can not see their true reactions to their

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

Using social media has its advantages; however once the business gets the “fan” base for is that all the business need to do? In a Huffington Post article by Lisa Wirthman (2013), she concludes that “successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers your company can gain, is how many it can actually keep” (para. 1). This means that even though using a social media outlet is important it is not enough to just “post things” to the business’ social media avenue of choice, the business also has to provide reasons for the consumer to want to stay with this business. A great example of a business using social media as a means of marketing comes from a Huffington Post article by Ingrid Saunders, the founder and CEO of popexpert.com. Saunders (2014) stated that without the use of social media her business would be “somewhat like a tree falling in the forest” (para. 4). For her company, that now has a staggering 400,000+ followers on Twitter alone, the best way to market her company was to use the vices of social media to catapult her business to the next level. Saunders continues by saying that “if you are a small business owner and are not a regular contributor to the primary social networks, you are likely missing out” (para. 7). This again shows the need for social media

Social media is out there to help us every day. People can use it to research nearly everything, for example things like communication and even business marketing. There are many channels of social media. A few examples are Facebook, Twitter, LinkedIn, and YouTube, just to name a few of the popular ones.

In recent years, social media has become the best available option for brands to communicate with prospective consumers. In other words, social media is an opportunity for brands to transcend the traditional middleman (Neti, 2011). One of the many positives is that companies can build their own brand communities easily on the social media. There are some obvious benefits of brand communities which are facilitating information sharing, spread the history and the culture of brands, providing help to customers, and positively influencing brand loyalty (Laroche, Habibi and Richard, 2013).

The technology changes every day. It becomes an organization 's core motive to keep them technologically updated regularly, People believe what they see. It is very important to formulate strategies to promote the product or service as well.Marketing and advertising departments struggle to promote their brand and thereby raise its attractiveness. The social media marketing has changed the whole perspective of advertising. Social media marketing provides an amazing opportunity to connect directly with the customers.