Advantage and Disadvantage of Different Type of Marketing Communication

This is no more apparent than in the poem that is written on the top right of the ad:

by far the biggest picture on the ad and the “#1” is in bold white print. When you look at this ad

The direct mail messages should sent to consumers more accurately referring to the consumer database. Moreover, its content needs to be more specific and consistent with current promotions in other channels.

Interest: I think direct mail is the best media to get people’s attention. Through direct mail I can easily send pictures of new and designer products and special offers to make interesting for people to buy.

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

Media Strategy: For our advertising mediums we chose to use a magazine, a radio spot, a commercial spot and passing out flyers. By choosing a magazine as one of our advertising mediums our company is aiming to achieve image advertising. The target market for the magazine we chose to use, Seventeen, is young girls between the ages of 16-21. Targeting this demographic age group through this magazine is beneficial to our products and service, because we are trying to grasp the attention of young girls getting ready to enter college as well as those already in college.

Keeping in touch with established clients is vital to a wide assortment of businesses. Combining a campaign of contacting past or current customers while also courting new ones is ideal and for many enterprises direct mail printing provides this opportunity. Moreover, it does so in an economical and convenient manner that is less likely to elicit a negative reaction from customers than contacting them by phone or email.

Adverts have been around for hundreds of years, and have since developed hugely as technology has enabled us to advance even more. Adverts have developed from illustration with text in the early 1700’s to large high definition photograph/illustration on billboard or TV advertisements with high definition. (Adage, website, 1999) Advertising in the 21st century doesn’t just stop at billboards and TV advertisements. We have now gone onto using every space available to us to advertise, we are surrounded by adverts, or even advertisements surrounds us. Its endless, everywhere we go, we see adverts posted on a wall or on websites that we visit.

What visual elements dominate the advertisement?-Horizontal and Vertical lines dominate the front while light dominates the background and foreground

Humans find it easier to understand direct mail, and this type of mailing tends to be more persuasive, especially when it appeals to multiple senses.

Direct sales is accomplished through varying methods, and the one used will depend entirely upon the type of market or demographic that is targeted. In many cases, this form of sales is seen as a person to person interaction. Whether that includes selling door to door, catalog and brochure distribution, and telemarketing.

In society it seems that everywhere we look we are surrounded by advertisements whether it is television commercials, billboards or advertisements. Obviously, the main purpose of advertisements is to get the consumer to purchase the product. Print advertisements are an extremely effective way to reach a mass audience because the advertisements are in print, the use of color, text and photography are all key factors in luring the consumers in to buying their product. Advertisements cannot simply attempt to sell the product in question; they must make it appeal to the consumer. It is important that advertisements not only attempt to make the product they are trying to sell clear but also to actually make the advertisement mean something

ads are as bight and bubbly as their office building which is covered in bold colors and fun

The use of direct mail has long been one of the best methods for contacting and interacting with customers and potential customers because it gets information in front of the desired audience. It is also a combined effort of sales and marketing in one succinct package. However, this is not to be confused with regular mail, or snail mail. Direct mail as a marketing tool encompasses, regular mail, and email and is generally unsolicited in the potential market in Ottawa.

Kover et al. (1995) defines effectiveness in advertising as ‘‘the ability of an announcement to produce interest in purchase or use the good or service it is promoting’’ (Kover, Goldberg and James, 1995). Many researchers have tried to establish a link between the content and effectiveness of advertisements, and this will help us to identify some general factors that affect advertising, in order to recognize which one can maximize the desired effectiveness.