Advantages And Benefits Of Online Marketing

Both qualitative and quantitative research methodology will be use to investigate the hypothesis. The use of case study, questionnaire, interview and statistical analysis will be used to observe and asks questions about the views of the micro, meso and macro levels of society on my topic. Problems that could occur with these methodology is not having enough adequate data to proceed the with each analysis. Secondary research will be used to make subjective judgments about what data is useful and what is not for the motive for the research process.

Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know

The categories used to organize research were the questioning, data design, data collection, and data analyzing method. These methods all oblige one another to help express and develop the knowledge of this analysis. The question method is used towards the content o f research and whether or not the purpose of the research is clear. The data design and data collection methods assist with the structure and information process of the research. The previous two methods guide the data analysis method which breaks down the exploration of the research for this paper. These established methods serves as a n effective advantage in forming research no matter the case, argument, or

The objective of this study is to answer the questions of what are the general advantages and disadvantages of using Internet-based marketing communications and what general factors are essential for a website to be effective in terms of marketing communications practices and strategies? This work will additionally answer as to which of these factors does the selected company use and how does it use them and whether it uses them effectively? How does the website promote two-way communication between the company and the customer and how does the website gather information on the customer and how might interactions on the website between the consumer and the company be improved?

The strategy of secondary analysis was chosen for this research because it is cheap and timely in comparison to other forms of research. Using data collected by other reliable sources increases the validity of secondary data analysis research.

name, class, teachers name, version, due date, Assignment number), page numbers, table of content, introduction, conclusion.

This part will presents the details of the research design and methodology that use to conduct the study and it will includes: research design, population and sampling techniques, data source and data collection methods and finally research procedures and data analysis methods will be presented.

Today, we are living in the age of information technology. Internet has brought revolution in every sphere of life. It has changed the way of our thinking, working and living. Last decade of 20th century witnessed major market players leaping to cash the dividends of this breakthrough. All major companies of the world are now utilizing the internet as an alternative channel for promotion and selling of their products. This paper critically analyzes the impacts of this transformation on the traditional channels and customers thereby focusing on future of the world markets. The research is backed by critical analysis on various aspects related to marketing channels around the world. At the end there are some useful guidelines for

Marketing is an important aspect and plays vital role in the success of Business. The main advantage with Digital marketing is that marketing the business reaches to more number of people with less cost. If the products are useful then people will eventually buy them.

This chapter will explain the key factors , variables and relationship among theories. It will also present detailed idea about how the research will be done. This will include the Research design, research strategy , data collection methods and data analysis. At the end of this chapter validity and reliability issues will be discussed to follow the quality standards of the research. Research includes any gathering data, information and facts for the advancement of knowledge.

The research is based on primary data or secondary literature based on subject. The information collected and findings are taken into consideration based on various research papers, journals, newspapers, websites and other sources. The findings are also incorporated based on such literature.

The researchers used several materials to support the main idea of the subject area. Researchers used the descriptive interview approach to gather several sources and materials to expound further on the topic.

The proposed research is based on a combination of qualitative and quantitative methods. Qualitative research involves iterative, logical and exploratory process that gathers the views of participants with the objective of analysing the facts that relate to the study. On the other hand quantitative methods comprise of deductive ways of studying the data collected (Bryman, 2004 cited in Heath and Tyna, 2010; pg 10).

| RESEARCH METHODOLOGY2.1. STATEMENT OF THE PROBLEM2.2. OBJECTIVES & SCOPE OF THE STUDY2.3. MANAGERIAL USEFULLNESS2.4. TYPE OF RESEARCH & RESEARCH DESIGN2.5. DATA COLLECTION METHOD2.6. LIMITATIONS OF STUDY

With the growth of internet technology such as search engines and social networks, Internet users are increasing each day. Innovation in Internet marketing organization and interaction between friends, family and people in the community through social networks, is more convenient for consumers to buy online.