In the era of globalization internet plays a vital role in all spheres of life and industries. Online marketing, which is also called internet marketing, involves use of interactive, virtual spaces for the sake of promoting and selling goods and services. In fact, new synchronous, internet-based communication technologies had contributed to the restructuration of major economic sectors including marketing. Being cost-effective, flexible, and fast and enjoying an on unprecedented global reach, internet marketing has brought about different businesses incredible gains. However, this effective, new method also involves its special disadvantages, e.g. lack of personal contact, security and privacy, etc which should be taken account for. The present study, then, concentrates upon the impacts of …show more content…
To understand the importance of Online Marketing. ii. To understand the importance of Online advertising in changing market scenario. iii. To understand the reasons for growing popularity of online marketing. iv. To analyze the effectiveness of online marketing as compared to traditional marketing tools.
v. To identify the advantages and limitations of online marketing.
METHEDOLOGY
The methodology uses descriptive research design. Data is collected from secondary sources. Secondary data provides necessary theoretical back up to the study which is collected from published or unpublished sources. On the other hand for the exploration of concepts , various books and case studies were referred .
SIGNIFICANCE
The consumers in today’s era have not only many stores choice, but they also have a wide variety of channels to choose from. With the start of numerous channels (e.g. Mobile Commerce, E-Commerce) and a continuous increase in the competition among channels, the understanding of what incites consumers to purchase from one channel rather than another becomes progressively important channel design and
Thank you for contacting me! I am extremely familiar with DATE and IPB in relation to DCGS-A. While stationed at Fort Bliss, I participated in the Army Warfighter Assessment -- a 30 day, multi-national training event that utilized the DATE 2.0 scenario. During this exercise, we exclusively used DCGS-A to log, assess, and deliver actionable intelligence to higher and lower echelons. I led a team in completing Brigade-level mission analysis products (PMESII-PT & ASCOPE factors, key people, enemy composition, enemy capabilities, and situation templates). I became familiar with the tactics, techniques, and procedures described and, for example, regularly overlayed doctrinal templates on 2D maps to contribute to situation templates. In creating MCOOs, I drew from motivations and assessments made from the DATE manual, and noted key terrain and possible areas of particular conflict. By
The objective of this study is to answer the questions of what are the general advantages and disadvantages of using Internet-based marketing communications and what general factors are essential for a website to be effective in terms of marketing communications practices and strategies? This work will additionally answer as to which of these factors does the selected company use and how does it use them and whether it uses them effectively? How does the website promote two-way communication between the company and the customer and how does the website gather information on the customer and how might interactions on the website between the consumer and the company be improved?
Both qualitative and quantitative research methodology will be use to investigate the hypothesis. The use of case study, questionnaire, interview and statistical analysis will be used to observe and asks questions about the views of the micro, meso and macro levels of society on my topic. Problems that could occur with these methodology is not having enough adequate data to proceed the with each analysis. Secondary research will be used to make subjective judgments about what data is useful and what is not for the motive for the research process.
name, class, teachers name, version, due date, Assignment number), page numbers, table of content, introduction, conclusion.
The strategy of secondary analysis was chosen for this research because it is cheap and timely in comparison to other forms of research. Using data collected by other reliable sources increases the validity of secondary data analysis research.
The categories used to organize research were the questioning, data design, data collection, and data analyzing method. These methods all oblige one another to help express and develop the knowledge of this analysis. The question method is used towards the content o f research and whether or not the purpose of the research is clear. The data design and data collection methods assist with the structure and information process of the research. The previous two methods guide the data analysis method which breaks down the exploration of the research for this paper. These established methods serves as a n effective advantage in forming research no matter the case, argument, or
This section of the article shall address the approach used in the case study, providing explanations of the preferred research method, sample details, variables under examination, data collection
Egypt was formally incorporated into the Roman Empire in 30BC resulting in the loss of Egyptian independence. Egypt had experienced years of political upheaval owing to sibling rivalry and native unrest (Wilkinson, 2010), well before Rome was interested in seizing the country. This allowed for the weakening of the country, which consequentially made it easily conquered. However, Egypt’s loss of independence was ultimately prompted by the relationship between Cleopatra VII and Marc Anthony therefore making it the immediate catalyst (Jankowski, 2000).
People have many different opinions when it comes down to how the media is biased. I believe that the media is unfair and they don’t give as much facts as they do opinions. Reporters tend to tell you what you want to hear regardless of the truth and they tell it in a way that will make you believe it’s true and whoever doesn’t agree sounds crazy. The media tends to leave out information or they only tell one side of the story considering the fact the most people only read the headlines. When it comes down to it all media is biased they just decide what is newsworthy and what isn’t.
The research is based on primary data or secondary literature based on subject. The information collected and findings are taken into consideration based on various research papers, journals, newspapers, websites and other sources. The findings are also incorporated based on such literature.
E-Marketing is part of an organization’s e-business activities. It is the use of information technology in the process of creating, communicating, and delivering value to the customers and for managing customer relationships in way that benefit the organization and its stakeholders (Strauss and Frost, 2010). According to Michael Porter (2001), he said that “The key question is not whether to deploy Internet technology-companies have no choice if they want to stay competitive-but how to deploy it.” E-Marketing strategy need to provide consistent direction for an organization’s e-marketing activities that integrates with its other marketing activities and supports the overall objectives of the business. E-Marketing strategy includes segmentation, targeting, differentiation, and positioning. It is also known as Tier 1 strategies (Strauss and Frost, 2010, p.51).
Today, we are living in the age of information technology. Internet has brought revolution in every sphere of life. It has changed the way of our thinking, working and living. Last decade of 20th century witnessed major market players leaping to cash the dividends of this breakthrough. All major companies of the world are now utilizing the internet as an alternative channel for promotion and selling of their products. This paper critically analyzes the impacts of this transformation on the traditional channels and customers thereby focusing on future of the world markets. The research is backed by critical analysis on various aspects related to marketing channels around the world. At the end there are some useful guidelines for
The proposed research is based on a combination of qualitative and quantitative methods. Qualitative research involves iterative, logical and exploratory process that gathers the views of participants with the objective of analysing the facts that relate to the study. On the other hand quantitative methods comprise of deductive ways of studying the data collected (Bryman, 2004 cited in Heath and Tyna, 2010; pg 10).
With the growth of internet technology such as search engines and social networks, Internet users are increasing each day. Innovation in Internet marketing organization and interaction between friends, family and people in the community through social networks, is more convenient for consumers to buy online.
The researchers used several materials to support the main idea of the subject area. Researchers used the descriptive interview approach to gather several sources and materials to expound further on the topic.