Advantages And Benefits Of Online Marketing

The strategy of secondary analysis was chosen for this research because it is cheap and timely in comparison to other forms of research. Using data collected by other reliable sources increases the validity of secondary data analysis research.

name, class, teachers name, version, due date, Assignment number), page numbers, table of content, introduction, conclusion.

Both qualitative and quantitative research methodology will be use to investigate the hypothesis. The use of case study, questionnaire, interview and statistical analysis will be used to observe and asks questions about the views of the micro, meso and macro levels of society on my topic. Problems that could occur with these methodology is not having enough adequate data to proceed the with each analysis. Secondary research will be used to make subjective judgments about what data is useful and what is not for the motive for the research process.

With the growth of internet technology such as search engines and social networks, Internet users are increasing each day. Innovation in Internet marketing organization and interaction between friends, family and people in the community through social networks, is more convenient for consumers to buy online.

The categories used to organize research were the questioning, data design, data collection, and data analyzing method. These methods all oblige one another to help express and develop the knowledge of this analysis. The question method is used towards the content o f research and whether or not the purpose of the research is clear. The data design and data collection methods assist with the structure and information process of the research. The previous two methods guide the data analysis method which breaks down the exploration of the research for this paper. These established methods serves as a n effective advantage in forming research no matter the case, argument, or

The objective of this study is to answer the questions of what are the general advantages and disadvantages of using Internet-based marketing communications and what general factors are essential for a website to be effective in terms of marketing communications practices and strategies? This work will additionally answer as to which of these factors does the selected company use and how does it use them and whether it uses them effectively? How does the website promote two-way communication between the company and the customer and how does the website gather information on the customer and how might interactions on the website between the consumer and the company be improved?

Today, we are living in the age of information technology. Internet has brought revolution in every sphere of life. It has changed the way of our thinking, working and living. Last decade of 20th century witnessed major market players leaping to cash the dividends of this breakthrough. All major companies of the world are now utilizing the internet as an alternative channel for promotion and selling of their products. This paper critically analyzes the impacts of this transformation on the traditional channels and customers thereby focusing on future of the world markets. The research is backed by critical analysis on various aspects related to marketing channels around the world. At the end there are some useful guidelines for

* The methodology chapter contains the discussion about the methodology adapted during the research process. The adapted methodology adapted on the rationale ground. First the research topic was carefully and analytically chosen. The selection of topic was the rationale decision due to two basic reasons. First reason was that the information available on the topic is excessive and vast quantity. The secondary information is readily

Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know

E-Marketing is part of an organization’s e-business activities. It is the use of information technology in the process of creating, communicating, and delivering value to the customers and for managing customer relationships in way that benefit the organization and its stakeholders (Strauss and Frost, 2010). According to Michael Porter (2001), he said that “The key question is not whether to deploy Internet technology-companies have no choice if they want to stay competitive-but how to deploy it.” E-Marketing strategy need to provide consistent direction for an organization’s e-marketing activities that integrates with its other marketing activities and supports the overall objectives of the business. E-Marketing strategy includes segmentation, targeting, differentiation, and positioning. It is also known as Tier 1 strategies (Strauss and Frost, 2010, p.51).

The early years of the 21st century have seen a blast in the Internet utilization. The fame of this worldwide arrangement of the interconnected system continues developing continually from the day it showed up in human life. Clearly, with the all-inclusive access to data and an intelligent instrument to impart that Internet offers, it is no difficult to comprehend why individuals all around the globe get dependent on it. Online business, E-Business, and E-Marketing are marvels that show up as the consequence of the Internet. There is undoubtedly no uncertainty about the advantages given by the utilization of Internet in everyday life. It is about the negative impacts of the Internet which is the issue, the absence of control over data sources, security spilling or web fixation is said to come up in conversation as often as possible than any other time in recent memory. Never in the past did the negative impacts of the Internet get as much as consideration in contrast with this century.

The researchers used several materials to support the main idea of the subject area. Researchers used the descriptive interview approach to gather several sources and materials to expound further on the topic.

Marketing is an important aspect and plays vital role in the success of Business. The main advantage with Digital marketing is that marketing the business reaches to more number of people with less cost. If the products are useful then people will eventually buy them.

The research is based on primary data or secondary literature based on subject. The information collected and findings are taken into consideration based on various research papers, journals, newspapers, websites and other sources. The findings are also incorporated based on such literature.

The proposed research is based on a combination of qualitative and quantitative methods. Qualitative research involves iterative, logical and exploratory process that gathers the views of participants with the objective of analysing the facts that relate to the study. On the other hand quantitative methods comprise of deductive ways of studying the data collected (Bryman, 2004 cited in Heath and Tyna, 2010; pg 10).