Advantages And Disadvantages Of Advertising

Television is an electronic telecommunication device that transmits pictures and sounds. Since its inception and release into society, the Television has grown to become extremely popular. The undying devotion to this medium has helped shape many aspects of human life. It has become a tool for education and entertainment. Businesses have found an efficient means to access the wider public through advertising. Advertising is a paid form of publicity aimed at a large audience by businesses with a view to increasing sales. Advertisements, unlike propaganda, have clearly stated sponsors. Through advertising, businesses can communicate with the user of their goods and services. The television allowed for the exponential expansion of advertisement. While older media is still used for advertising, Television’s ability to transmit moving picture and sound put it well above print media and radio (Messaris 2)

  Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers, to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, and billboards.

Some advertisement is better attracted to the TV because it need to tell a story on why you want to by it. It relies heavily on visual to sell the product not just words. Like the apple commercial we watched in class, it relied on people being able to see the concept of the video to get it. While on radio it just straight to the point on

Television advertising - TV advertising is still an essential method for reaching potential clients. By creating intelligent, clear, and informative commercials, you can speak directly to a potential client.

Volkswagen: Bold and Truthful Historians tend to portray the 1950s as a decade of prosperity, conformity, and consensus. This was the after war pro America time period. The 1960s as a decade of turbulence, protest, and disillusionment, in other words a time of freedom and self-expression. These stereotypes are largely true, though, as with everything in life, there are exceptions to this perspective.

In today's modern world mass media plays a dominate role. Television, itself, is one of the most influential forms of mass media. Television commercials deliver strong messages that alter and manipulate our mentalities and lifestyles. Commercials subliminally influence racial socialization, gender socialization and anticipatory socialization.

Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Firstly, the disadvantage of advertising online is that on the second the company advertised on the internet, everyone around the world can see the advertisement. People will start to learn the marketing materials that the company used no matter it is legal or illegal. Everything of the company included the logos, pictures and brand will be shown on the internet for everyone to check out. Other people can simply imitate and ruin the whole company easily.

America is very diverse, and is full of various subcultures, each of which has their own way of doing things. Part of what attracts each of these groups to what they like is advertising. People are more likely to buy something or go somewhere if they see that people like them are doing the same thing. This is why advertisements need to feature different groups of people in order to appeal to more people and be more successful. Looking at advertisements from the 1970s, specifically a McDonald’s ad and a Burger King ad, some of them succeed at being diverse and others do not. The advertisements that are ultimately more successful, like the McDonald’s ad, will be more diverse in order to appeal to more consumers.

For many decades advertising has been a huge thing in getting people to buy their products. Advertising that targets people’s flaws have become common to get people to buy their products. If a commercial came on my television, and if it was something dealing with my appearance or something I wasn’t happy with I would try the product to see if it worked. However, it does make me wonder is it a good thing, or a bad thing that they are doing to the people that they are targeting. Advertising a product is one thing, but why use people’s flaws so they can buy the product.

In just one click, tap, or quick glance; and advertisement may be spotted. Many appear on a billboard, in the papers, on a website, or just on an everyday household televisions. A great amount of the youth come across advertisements in between “Youtube” videos. Product promotions tend to sell with facts, women, captivating pictures, and celebrities. Celebrities who endorse brands or products boost previous consumer confidence, consumer demographics or size, and the overall sells. The best commercials with celebrity endorsements are usually funny, as they are more memorable. “Snickers” used Betty White in one of the “You’re not you when you’re hungry” campaigns. “Old Spice” also participated in the celebrity trend, using Terry Crews in many of the “Smell is Power” commercials. Even Neil Patrick-Harris, a comedian who starred in How I Met Your Mother, is partnered with the “Heineken” beer commercials. There are also plenty of other celebrity endorsed products.

To answer this lets look at the history and evolution of advertising. During the 1950’s Cold War, characters were built around products to create a following between viewers and brands. In the 1950’s the product was the seller being distributed mainly through TV or magazines. Today, ads are focused on community building and brand awareness. Now, advertising has two purposes selling the product and the brand.

Advertisers spend millions of dollars creating effective television ads and commercials so consumers will purchase their products. Television advertising, the most powerful form of advertising, enables both audio and video advertising messages. Unlike other means of advertisements, like the newspaper, radios, websites and magazines, television advertising is quick and memorable. Based on research reports, millions of people watch television every day, and it is one of the leading leisure activities for human beings

TV represents the ideal advertising medium. As a way to reach a mass audience, TV has unique creative abilities with its ability to combine visual images, sound, motion, and colour; opportunity to demonstrate the product; potential to use special effects; believability of seeing it happen right before your eyes.