Advantages And Disadvantages Of Being An Oligopoly For The Firm

3. Describe at least 3 nonprice competition strategies a company could use to convince customers that its product is better than other similar products. Why would those strategies matter to customers? (1-6 sentences. 3.0 points)

In these circumstances, the cost structures are not the same as with the competitive industry and so we cannot say that the oligopolistic firm results in higher prices than if a competitive market structure were to be adopted. In fact going along the theory of the downward sloping cost curve we can come to the conclusion that it would be the other way around and consumers would

As supported by these data, the carbonated soft drink industry clearly fits into the category of an oligopoly market structure.

21) Suppose that an industry is characterized by a few firms and price leadership. We would expect that:

Many companies and people have committed monopolies before they were illegal and even after it. A monopoly is when one person has complete control over a company and makes close to 100% of the profits but because of the The Sherman Antitrust Act passed on April 8, 1890, “combination in the form of trust and otherwise, conspiracy in restraint of trade.” In simple terms the act prohibited any forms of monopoly in business and marketing fields. Monopolies committed before the Act, making it legal in every way but unethical, by some of the famously known marketers like John D. Rockefeller making him filthy rich. While others committed after The Sherman Antitrust Act caused a company like Microsoft to be sued and have a bruised ego.

Barriers to entry - Sunk cost, technology, economies of scale, limiting pricing and brand loyalty of incumbents can all be barriers

In this instance, consumers would spend a greater amount of time researching the various competing brands before settling on a purchase. Products that fall into this category are computers, hand-phones, refrigerators etc. For me, this would be for skincare. If I had to switch from Brand A to Brand B,

The article “Beyond United: How oligopolies hurt Americans’ pocketbooks” written by James Downie for The Washington Post discusses the financial issues that arise from oligopoly control. The article explains how, because of mergers, the airline industry has gone from nine major companies to just four. The author argues, “Travelers can’t avoid higher fairs and fees unless they choose not to fly” (Downie). Downie brings attention to the growing profits for the consolidated airline companies while consumers pay the same or higher prices. He also explains how the drug industry operates as an oligopoly with only three companies controlling 75 percent of the market. These three companies control drug prices and touch every wallet in America. Downie

there are a number of different buyers and sellers in the marketplace. This means that we have competition in the market, which allows price to change in response to changes in supply and demand. Furthermore, for almost every product there are substitutes, so if one product becomes too expensive, a buyer can choose a cheaper substitute instead. In a market with many buyers and sellers, both the consumer and the supplier have equal ability to influence price.

There are many products that are not from the same manufacturer competing against one another for gross and income. An example would be deodorant. Two of the most popular and used deodorants would be Old Spice and AXE. AXE targets their main consumer base of young men 18 to 24 years old. Old spice on the other hand usually target toward an older audience of men. Though the two different brands of deodorant target different audience, they both contain sexual imagery to appeal to the crowd.

see that many brands are competing for shelf space and market share. Even though the

In oligopoly market, each firm has substantial market power with high degree of interdependence. The key for success in a oligopoly market is to gain more market share than the competitors. Increasing the price can lead to loss of market share to the competitors, so in the oligopoly market, if a firm decreases the price, the other firms will always follow, but if a firm increase the price, the other firms will not follow. The demand curve is kinked.

When only a few sellers offer a product with little regard to competition it is called an oligopoly. It is different from a monopoly because multiple corporations are involved, but the effects on the consumer are the same - bad. Although competition is usually in the best interest of the consumer, it is not always in the best interest of the corporation. If we examine the two leading soft drink producers, Coca-cola and Pepsi-cola, we see a prime example of an oligopoly (Zachary, 1999). As things are presently, each of these soft drink companies has about half of the soft drink market, and examined from a world-wide perspective that is a pretty large market. Either one of them, Coke or Pespi, could conceivably lower their prices in

Firms' Incentives to Avoid Price Competition in Oligopoly Markets In the UK a few, large firms dominate most industries. These industries are known as oligopoly markets. Oligopoly markets are an example of imperfect competition. It consists of a market structure in which there is a small number of large firms in the industry hence is relatively highly concentrated.

➢ Product differentiation - Products that are relatively the same will compete based on price. Brand identification can reduce rivalry.