Advantages And Disadvantages Of Blackberry

Most iPhone users who have had previous Apple experience are richer than average, and are technically sophisticated. The iPhone’s major competitors in the U.S. are Android with a market share of 44%, RIM with market share of 24.2% (Albanesius, 2010), and Nokia with a market share of 8% (O'Brien, 2010) [Refer to Exhibits 3, 4, 5, and 6].

- There are plenty of hardware component manufacturers for cellphones but BlackBerry’s operating system is complicated therefore it limits the number of software developers that will work with them.

In what follows, we will present a qualitative comparison of the Apple IPhone to the Blackberry Storm. Blackberry has been around the game longer than the IPhone has been out, but Apple took a bigger leap in

Joseph Palenchar (2013) noted that “the old days saw BlackBerry’s market share in global smartphone shipments peak in 2009 at 20% and fall to 5% in 2012, marking the company’s lowest level since 2003.” (para. 3) “Increase the chances that BlackBerry can regain some of its lost market share during the make-or-break year of 2013” (para. 9) Revenue is declining because the market is becoming smaller. With Apple, Samsung’s products are growing deeply in customers’ impression, BlackBerry is standing in the behind position compare with those two brands. BlackBerry is not enough strong to attract those Apple and Samsung’s customers to choose its products even they produce the new products.

Making hundreds of millions of dollars, RIM is blowing other competitors out of the water with huge demands for their products. Skipping almost a decade to 2007, when RIM’s subscriber base jumps to 8 million and revenues double to over $3 billion. That same year, RIM becomes Canada’s most valuable company, surpassing Royal Bank of Canada’s market worth on the TSX. BlackBerry’s innovation is what started the company and continues to improve it. Canadian inventions like the first telephone, Java programming language and the famous Canadarm required great innovation, like BlackBerry, to make them prominent and to stand out from the rest of the world. In conclusion, BlackBerry’s bold features and breakthroughs in telecommunications have shaped our mobile experiences we have

Now a day everyone have a phone that he can communicate with anyone around the world, whatever if its '' I phone or Black berry'' ,there's a huge difference between the shape and interior of the '' I phone and Black berry'' all that because everyone are from a different company that it created to the client also for the uses itself for their own needs. So, in my research I will Mention four different ideas, the phone shape, interior, companies, users.

BlackBerry’s Market Share has been reduced to less than 1%. In an industry dominated by two major companies, BlackBerry is highly unlikely to gain a larger percentage of the market,

In 1997, RIM went public with a listing on the Toronto Stock Exchange and raised $115 million from investors (Hempel, 2009). The following year, it made RIM made history again when it introduced the first Blackberry: The RIM 386. The first of its kind, it was a PDA organizer and had the ability to synchronize with corporate emails. This was beginning of their rule in the corporate world. Their products became synonymous with business electronics (“Research In Motion,” 2003). The following year after that, the company introduced its first BlackBerry brand e-mail device, a bulky rectangle with a narrow screen that ran off one AA battery (Hempel, 2009).

Incorporated in 1984, Research in Motion, Canada’s most successful and influential tech firm, used to be a market leader in mobile phone industry. However, the company seems to be overtaken by a series of deep-rooted dysfunction. RIM during the past years had grown unwieldy and unorganized. Conflicting opinions and a lack of clear direction worsened an already difficult situation. All of the evidence is showing that the management of RIM has failed: a number of high-level people left; the market shares keep falling; product delayed; investors became angry; and an internal chaos remained at this BlackBerry maker.

Hardware features: BlackBerry has a few good hardware features like durability and excellent battery life. Superior

In the most recent market analysis from the NPD Group, iOS has assumed control of 43 percent of smartphone sales. The analysis further shows the market for basic phones has dwindled and that the cell phone market is fast becoming a smartphone market. The demand for anything other than smartphones is evaporating. This push toward high-end smartphones is helping not only Apple, but also Google and Samsung, which are benefiting from the desire of consumers to carry these all-powerful ‘mini’ computers in their pockets. With the connectivity these smartphones present, users are never left ‘out of

Apple partnered exclusively with AT&T to develop and market the iPhone, which the media quickly called a “BlackBerry killer.” Verizon Wireless, in turn, approached RIM with the idea of partnering on an “iPhone killer,” which came in the form of the company’s first touch-screen device, the BlackBerry Storm, released in November 2008. (De Cagna, 2014). The strategic partnership did not work out as either RIM or Verizon had envisioned. The Storm eventually came to market after many months of its original planned release date, and the underlying technology was still not as good as the iPhone. Although RIM has made positive public statements about the Storm, customers did not like it. Sales were poor, many devices were returned, and RIM abandoned

BlackBerry is not just a phone, it is the power to do more and be more. The brand is the best available platform for mobilizing the business providing not just wireless email but business solutions to integrate mobile workers and important communications, information, business applications and back-end systems. In today‟s past faced life BlackBerry is the perfect tool to keep people connected to friends, family work as well as pursue their interests, all at the same time. BlackBerry products and services have been a significant contributor to the productivity enhancements ultimately reflected by the increase in profitability.

Apple could make future strides in the smartphone industry, if it can figure out a way to steal away some market share from BlackyBerry users. Many business users prefer the BlackBerry to all other smartphones in the industry.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in